Email Design

Paul Airy is the author of "A Type of Email: A handbook for working with HTML typography in email" and will be presenting a Post-Conference Works...
Email automation is not the panacea for email marketing that many articles seem to suggest. The story goes “buy a leading edge automation platform” an...
Jessica Best will be presenting "Getting Jiggy with Animation & Video for Email Marketing" at this year's Email Innovations Summit, April 19-21st ...
The Big Lebowski Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email co...
There were great minds, quality content, and inspiring discussions at the Email Innovations Summit in Las Vegas (May 17–19, 2016). Big kudos to Bill M...

OI Survey Results: Do you use links in email copy and how do you style them.

Selling chocolate eggs to the general public at Easter isn’t exactly selling ice to the Eskimos. However, for the businesses who don’t have this delic...
To improve is to change; to be perfect is to change often. Winston Churchill Subject lines… the easiest thing to write, the hardest thing to get right...
If my six different inboxes are any indication, retailers and businesses of any type don’t use Halloween as the awesome opportunity it is. I received ...
Welcome to the soft-launch of the Autumn season, hard launching September 23rd. Also known to yanks as Fall, it’s not simply a change of seasons, it m...

Download the 2015 Email Marketing Look Book, brought to you by Shaw + Scott. 

A Collection of the Best Email Design Style Guides and HTML/CSS Coding Guides

I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinteres...
One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here ar...
"The reaction to, and response of, an email message has the same power to conjure up an emotional response as does the spoken word, and the response o...
After a consumer opts into receiving your emails, I assume they’ll be somewhat active. During the initial weeks they’ll open, click, browse your websi...
An often overlooked aspect of Email Design Practices is designing for failure: images failing to render on the client's browser. Using some basic emai...

A collection of some of the best April Fools Email campaigns from 2014

"I am 6 months into my new job and new role as Marketing Director at WorkCompass, A B2B SaaS firm selling Performance management and appraisal softwar...
“Words matter very much Ms. Barnes, you should care more about them given your profession.”- Francis Underwood (Kevin Spacey of House of Cards) In the...
It’s that time again…. I dread it each year. The hearts everywhere in every color, sequin and bobble, Cupid with his stinging arrows, the flowers – do...
Not in the business of hearts, perfume or roses? No biggie, you can still crush it with your V-Day campaign. Did you know that people are willing to s...
By sticking to a few key fundamental design practices, you can create beautiful and compatible emails that will delight and captivate your audience. C...
Your landing page or capture / conversion page, is one of the greatest assets a marketer has. Those single pages that are crafted to capturing permiss...
With an overwhelming number of devices to consider, taking the time to learn and adopt responsive design as early as possible will save you time, mone...
MailChimp analyzed over 395 million emails during a 6-month period to examine how a user’s preferred device affects email engagement, investigate the ...
I have the pleasure of working with some truly talented people. But just because you’re good at designing crisp logos or iconic product packaging or g...

Design stunning, fully responsive emails without the need of any HTML or CSS coding knowledge!

Shaw + Scott has curated a new Look Book that explores huge wins across the digital ecosystem. Check out what the best have been up to and where they’...
(editors note. Full title of post: “3 pretty complicated but incredibly important reasons why your subject line split tests aren’t teaching you very m...
One of the best ways to engage email subscribers is to connect with them emotionally, although this is often easier said than done. I have spoken and ...
Subject lines… the easiest thing to write, the hardest thing to get right. There is just no single rule, tactic or word that works every time. Best pr...
There’s no shortage of blogs, whitepapers and advice about how to create an awesome subject line. You’ll find lists, top tips, bullet points and maybe...
Your email subject line. It’s an invitation, a front door, a salesperson, an ambassador. It’s important, to say the least. Here are 10 ½ tips to ...
I got some great insights on responsive design and coding for non-techies from my colleague Luca Bellavita, a design and HTML manager for Alchemy Worx...
"As email marketers, it's our job to get a slice of that Mother's Day pie. Let's take a look at how online retailers are promoting the holiday." ...

Broken Down by Brand, Agency, and Freelance

Find out how your salary compares to the Industry Average.

"The body of knowledge on best practices for email creative has grown exponentially in the time since I started working in online in the late 1980's a...
As we start a new year, let's take a look at Christmas emails past. The 2013 holiday season was filled with promotional emails galore. Here are a few ...
As email marketers, we cringe over what can possibly go wrong with our deployments - typos, broken images, broken links. And we lose sleep at night ov...
If first impressions are lasting impressions, then the welcome email is key to subscriber engagement. A welcome email - or series of emails - sets the...
"While our subscribers sign up for emails to save money on products/services, keep up with industry trends or simply to be entertained, those of us in...
"Today, I am going to switch gears to a more tactical focus by sharing where video in email is supported, specific techniques and tools you can use to...
"For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video...
"In today’s post, I outline how the landscape has shifted in the world of video in email, and why more marketers are embracing this tactic now than ev...
Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone: The Safari browser on the iPhone uses a ...
Do you need to go skinny for mobile? There's a huge variety of screen resolutions to design for. Putting aside fluid layouts, how wide should a fixed ...

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