As email marketing experts, we all know that if the present and future direction of email marketing could be summed up in one word, it would be personalization.
There are an abundance of resources delving deep into the various means of email personalization. Read as many of these blogs, whitepapers, and studies as you can. Additionally, routinely test to find out the personalization tactics that resonate with your brand’s audience.
Although there are a lot of resources about personalization out there, I’ve noticed a gap that exists—it’s hard to find articles where marketers can read about the strategy behind personalization. I’m talking about the big picture: when you want to learn about an overarching framework for personalized emails that sticks with subscribers.
I’m going to address the aforementioned gap by telling you about the lifecycle framework—currently one of the top email marketing approaches that focuses on an approach to personalization that spans the email life of a subscriber.
If you really want your company to be considered a leader in the email marketing space, and you want to achieve the highest possible return on investment for your email marketing, a lifecycle email marketing strategy is a must....