The Only Influencers Blog

The top thought leaders in email marketing share their insights and thoughts.

Posted by on in Meet The Influencers

captashAndy, aka Captain Inbox, is the Email Oracle at Pure360.

1. How Did you Get Started in Email Marketing

Even though the education system and I didn’t get on, I picked-up programming pretty quickly during a job fixing and building (then new) Pentium4 PCs at a local business equipment company, so I made the late choice to go to university at the age of 22 to see where that took me. When I left university in 2006 with a Higher National Diploma in Web Programming and a Bachelor of Science (degree) in Business Software Development I needed a job that I could do fairly easily whilst I looked for the right job. I didn’t want a sales job, done too many of those and found it too morally challenging over time; I wasn’t ready for a programming job, I needed something more social for a little bit to get my head back in the real world.

A software startup (something called an ESP) named “))) Pure” were hiring new sales people beginning with three months of account management as training, sounded perfect. I’d do my 3 months and quit before I had to go into sales; I should have got myself together by then and be ready for a proper job.

3 Months in, I went to hand in my notice, I was given a pay rise and made the first dedicated Account manager; I went on to build a team of account managers and then took on deliverability and invented @Captaininbox, before recently settling into marketing services, in a company of now nearly 200 of which I’m employee number 14 and now it’s called Pure360.

2. Tell Us a bit about your Current Role and what a typical Day is Like

I’m currently on something like my 6th job title in 8 years having just recently been promoted in my latest role as the company’s first Senior Managed Services Consultant. It’s a role I thoroughly enjoy. Everyday I get to use my experience and knowledge of email, account management, design, marketing, a bit of programming and our Pure360 software; I get pushed and motivated to stay on top.

The job is about delivering services sold to customers whether they are new customers or existing; some are one offs like training sessions handed to me by project managers on how to get the best out of the software, small projects like a full service campaign, data intelligence, creative fixes etc. and some are on going where I manage the project and do some or all of the email marketing for a brand.

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Tagged in: Andy Thorpe Pure360

(Editors Note: I posted this on the OI lists back in 2012. I'm reposting for everyone else today).

It has become a bit of a tradition here at OI to once a year reflect on September 11th, 2001. At the time I was writing a weekly column called The Tuesday Stroll. This year, in commemoration of 9/11 I though I would reprint my September 11th and September 18th from 2001 columns which directly addressed the horror of that day. Each Tuesday I would visit a series of companies and write about my visit. On 9/11/2001 I was to meet BuzzMetrics for their first interview with the media. They were directly opposite the World Trade Center. Needless to say, that meeting never happened.

Below are the two columns I wrote. You might find them interesting as they mention companies that are no longer around and people who have since moved on to other challenges. I hope you find it interesting.

Bill's Tuesday Stroll September 11th, 2001:    

Bill's Tuesday Stroll:

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Posted by on in Meet The Influencers

Editors Note: Today we start a new series of blog posts to introduce and interview the amazing members of Only Influencers. We  start with Loren McDonald, someone I've known for as long as I've been in the industry.

1. How Did you Get Started in Email Marketing

I was first exposed to email marketing back in 1999 when I was working in the Audience Development practice of USWeb/CKS, where the email marketing practice reported to me. While I had little direct involvement with email at that time, I could see its future potential.

In 2001 as CMO of NetStruxr, a commercial real estate marketplace, I really got my feet wet in email marketing. I used my first ESP, the GotMarketing platform, and I quickly fell in love with the immediacy and measurability of email marketing. What then really hooked me on the potential of email is when my scheduled 15-minute meeting with one of our VCs went about an hour as I blew his mind with the detailed reporting and results from our email marketing program. I knew then when I saw how excited that VC was, that email marketing was my future.

After Netstruxr failed (not because of email), I started my own email and search consultancy where I worked with a variety of clients, from retailers to banks implementing email programs, including a lot of list rental campaigns. During this period I worked with a few different ESPs and in early 2003 joined EmailLabs as VP of Marketing, where my role as an industry "evangelist" began to take off.

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Tagged in: Interviews

This week I was able to sit down and speak with Bill Wagner, the CEO of StrongView to talk about the name change for StrongMail and what is coming up in the future. 

OI: Can you tell me why the name change and what does that signify for the company


Bill: StrongMail was a great name for a company that was founded 10 years ago as an email infrastructure provider, but we have evolved so much beyond that. As we announced the rebranding the question I'm getting more than "Why did you change the name?" is "why did it take you so long to change the name." And we tend to agree with that.

It is really a reflection of who we are. We have so far surpassed what StrongMail was when the company was founded that we felt the timing was right and frankly it fits our aspirations and the products that will coming out shortly.

OI: Can you Talk a little about those "aspirations".

The new name doesn't mean a new strategy. The new name is catching up with the strategy. StrongView is a reflection of not only the cross channel capabilities but more importantly the visual nature of our product. It has evolved quite a bit: there are a lot of visual elements to it. Visually depicting audience engagement across all the different possibilities of various test splits , the view of campaign performance as it is happening in real time, dashboards that really give you a view of what is happening in and across campaigns. To some extent it sets the immediate reflection of "view" within the product, but the more aspirational view has to do with what is going to be coming out that is not yet announced, so i can't give away too much detail.

But we did an announcement in February with Amazon where we are leveraging the Amazon data warehouse and our upcoming product release which will be coming out very shortly, will reflect that integration. We are going to be doing some really interesting things with data that nobody else is doing. At that point the "Visual" part of the name will be beyond "visual" aspect of the product,  per se, and more visual as a reflection of insight and knowledge born out of the data. So that is the aspirational aspect of what you will see shortly.

OI: Will clients notice any difference in they currently way they function with the product?

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Tagged in: Interviews StrongView

 

georgebilbrey

OI: Return Path recently rebranded themselves as an Email Intelligence company. Can you tell me what exactly that means? 

 

George: The goal of Email Intelligence at a high level is to take a lot of the guess work for marketers in how to optimize their email marketing program. Everyday on the Only Influencers list there is a question "say, should we do 'X' and our goal is to provide empirical evidence that if you do 'X' here is what the results are based on where you are in your email marketing program right now. So it is the application of a lot of different data - some of panel data that Josh was talking about comes from Other Inbox, some comes from ContextIO, plus our vast store of reputation data, the data we have coming from ISPs - apply some really great analytics to that and turn that into solid advice for email marketers. 

 

OI: can you give me a concrete example of the kind of advice a marketer might be able to get out of it? 

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Tagged in: Interviews Return Path