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Follow Anderson Cooper on Google+

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One of the Influencers was recently listening to Anderson Cooper and heard him say just before going to break: "and you can follow us on Google+." 

Google+? Not Facebook, not Twitter, but Google+!

Which promoted a number of other Influencers to announce that they have almost forgotten they have a Google+ account. Personally I can't remember the last time I checked my Google+ account and the last time I did, there was a series of messages from the same person...a person I don't even know or know how I started getting their posts. 

And as another Influencer pointed out, Google is not doing themselves any favors with ads such as this: 

http://youtu.be/sVf3UaZePC8

Which promoted a number of other Influencers to announce that they have almost forgotten they have a Google+ account. Personally I can't remember the last time I checked my Google+ account and the last time I did, there was a series of messages from the same person...a person I don't even know or know who I started getting their posts.

Currently Cooper Anderson has 636,984 likes on Facebook with 7,228 talking. Compare that to Google+ where only 610 people have +1'd it. that is less than 0.1% of the audience of Facebook. 

One Influencer has pointed out that what really matters is not the current relative sizes of the audience but the platform itself, where Google should presumably have an advantage as well as better targeting data that they get from their search engine and Youtube. 

But still it is hard to see the Anderson Cooper "follow us on Google+" pitch as anything but a paid placement. 

Not that there is anything wrong with that. But you do have to ask yourself: would you use Google+ more because Anderson Cooper can be followed there, particularly when you can follow him just as easily on Facebook? 

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Guest Monday, 21 April 2014