Samantha Iodice
Samantha Iodice

Samantha Iodice

729
Founder & Chief Geek, The Email Maven Chicago Illinois United States
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729
 
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Founder & Chief Geek, The Email Maven Chicago Illinois United States
Stream About me

  • Basic Information

  • Website
    http://theemailmaven.com/
  • About me
    Founder & Chief Geek,
    The Email Maven
  • Background
    Expert Email Marketing Strategist and digital marketing professional repeatedly driving increased Engagement and Channel Performance for clients using testing strategies to Optimize Email and Digital campaigns. Experience driving CRM capabilities through managed email marketing solutions across multiple channels. Avid tester producing increased results for Mobile Optimization, Open Rates, Email Design, Email Templates and Increased Conversions. A few successes include:

    - 24% Revenue Lift for Travel Monthly Promotional Email Campaign with Strategic + Creative Design solutions

    - 42% CTO (click to open) Lift for Retail Weekly Email Program with Strategic recommendations

    - 127% Lift in CTR (click-through rate) implementing a Welcome Onboarding strategy for Retail client

    My expertise resides in Email and Digital Best Practice, Email and Digital Strategy, Deliverability Solutions, Creating and Implementing killer Email Marketing Campaigns and initiating new Email Marketing programs that deliver campaign results in the form of increased ROI utilizing KPI's appropriate to the client/program.

    Technology & Software Experience: Exact Target, CheetahMail, Acxiom, Epsilon DREAM and Harmony, Responsys, Mailchimp, SocketLabs Hurricane, Omniture (multiple versions), Google Analytics, Photoshop, WIX, Wordpress, and minor SQL and PowerShell.

    What I enjoy most about Email is likely the very reason it’s the least sexy, least funded, and most under-utilized of all the digital channels - it's challenging. But, the reason I get up every day looking forward to what lies ahead is that finding methods to improve Email results through analyzing email data, evaluating testing results, utilizing available data to enhance personalization and relevance, and determining how to make it all even better, is a wonderful challenge.