A Tale of Two Emails (and a Call to Arms)

Email Strategy

I recently signed up for two very different email lists, Pottery Barn and Chubbies. Why on earth would I add more email to my already exploding inbox? In the case of Pottery Barn, it’s because I want some new towels for my guest bathroom and I was hunting for a discount code. In the case of Chubbies, it’s because I heard from a co-worker that their emails were hilarious, and I wanted to see them for ... Read more

3 Life Changing Results from Writing for the OI Blog by Ellen Watkins

The Email Profession

The simple email announcement came across my desk. All kinds of thoughts raced through my head and I considered all aspects of it in a matter of seconds. Do it! Don’t do it. Ack! Reach out and try. Move beyond your cube walls. This is an example of what you’ve been looking to do. What happens if peers and current leadership find out? What will it bring? What will it hurt? You’re not good enough. ... Read more

Latest Email Innovations: July Edition

Email Buying Guide

Every Friday, Email Vendors get to pitch the OI membership on their latest tool or service. Below is the best pitches for the last 30 days:

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