The Email Profession

What is your Email Legacy?

by David Baker

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world. 

I believe it’s more than professional success, or recognition or being on stage.  So, I thought I’d ask some of my favorite insiders; What is your legacy?  What is your Oprah Moment? and Why are you so vocal in the industry?

Here’s a transcript from those conversations with some well known people with far different backgrounds:  Jeanne Jennings, Derek Harding, Bob Frady, Jaffer Ali, Loren McDonald, and Ryan Phelan.

Continue Reading

Email Vendors: Tools and Buying Guides

Members Read: Best Project Management Tools for Email Marketers

Hey y’all – curious to know what you’re using internally for a project management tool to manage email production and projects. Some of the usual suspects are Basecamp, Asana, Jira --- are there others to consider? Are you currently using any of these to intake email requests from clients also?

Discover the Most Recommended Project Managerment Tool, as recommended by the Only Influencers Membership.

This resource is for OI members only. Consider becoming a member of Only Influencers: Only $20 a month, cancel at any time. Learn More Here. 


Best Practice: Email Copy 

Review: American Apparel's Legalized Gay Email Campaign

legalize-gay-small

This is the first brand I have seen send a dedicated email since last weeks decision by the Supreme Court and most likely one of the last. As you know American Apparel has a history of shaking things up (both good and bad) in the marketing world. According to eDataSource it appears to have been sent to just under a million subscribers.

This resource is for OI members only. Consider becoming a member of Only Influencers: Only $20 a month, cancel at any time. Learn More Here. 


Best Practice: Email Copy

Examples of Anti-phishing/Safe Sender Emails

Hi everyone,

Working with a bank as they switch ESP’s and they are going from a none custom domain (I know ..) to a sub-domain of their main domain. They want to send an email out saying “All emails will now come from this domain and don’t trust emails from any other domain, add this to your safe sender etc.”

Pretty standard message and just looking for examples of other anti-phishing/safe sender emails that people may have seen ?

This resource is for OI members only. Consider becoming a member of Only Influencers: Only $20 a month, cancel at any time. Learn More Here. 


pastarchives

The Link You Clicked on is for Only Influencers Members ONLY.

If you are a member of Only Influencers, Click on the login button on the right side of this page to login first. Then Click the Link.

If you are not a member of Only Influencers, and would like to apply, click on the "Become a Member link" on the Home Page and register. We will review your application and get back to you as soon as posible.