Only Influencers: Latest Email Marketing News and Discussion

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5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

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Friday Pitch Day: Taxi for Email

Friday Pitch Day: Taxi for Email

Hey everyone

We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer building a template, and a marketer sending the final HTML. 

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Friday Pitch Day: Email Carousel

Friday Pitch Day: Email Carousel

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interactive presentation slides – all inside an email.

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Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

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How to Use Drip Email Campaigns to Drive Conversions

How to Use Drip Email Campaigns to Drive Conversions

If you’re like most e-commerce and other online merchants, you depend on regular (and often frequent) promotional campaigns to drive sales. These campaigns are loaded with offers, incentives, and immediate calls to action. But is the prospect really ready to buy? Do you have a relationship? Does your prospect trust you enough to buy from you? Drip email campaigns (also called nurturing campaigns) are the tool every online marketer needs to develop that relationship and trust ... Read more

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

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LiveIntentional Weekly: Googling ‘Alphabet'

LiveIntentional Weekly: Googling ‘Alphabet'

Google recently shocked the tech community – and much of the world – by announcing that it was giving birth to a new parent holding company called ‘Alphabet’.

This week, Only Influencer’s partner LiveIntent explains why Google is making these changes, how the Phoenicians feel about it, and explain how this affects you – the digital marketers and/or cats that watch/walk-across-the-keyboard-and-inadvertently-hit-play every week.

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Specific Strategies to Use in Your Drip Marketing Campaigns

Specific Strategies to Use in Your Drip Marketing Campaigns

There are a lot of opinions flying around about drip marketing campaigns. Some people love it, some people hate it, and some people don’t know how to use it well.

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Nine Quick Win Email Marketing Tips

Nine Quick Win Email Marketing Tips

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

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Seasonality to Open Rates

Seasonality to Open Rates

Members Only Content

Here is a topic for you this find thursday: Seasonality of Open Rates. Do you find that your open rates have a predictable open rate offset, plus or minus, at certain times of the year. For instance, decreased open rates in August, increased open rates in December, regardless of offer?

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Experience with SiftLogic or Impressionwise?

Experience with SiftLogic or Impressionwise?

Members Only Content

Vetting a prospect who wants to use Impressionwise to find/remove spamtraps and SiftLogic to segment lists based upon likelihood of successful delivery.  I am unfamiliar with these platforms.  Email address validation services seem to be popping up faster than ESP’s.  Interested in hearing any impressions or experiences.  Thanks.  Don’t hesitate to message my off list if you want your comments to be confidential. 

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Gmail deliverability mystery

Gmail deliverability mystery

Members Only Content

Hello all, I am running into a confusing issue with Gmail deliverability, and I wonder if anyone has any advice or has seen this before. We are doing some deliverability testing for a client of ours. They are assigned to a pooled IP with high volume and a good reputation. The client has an email subdomain set up with us. This subdomain has valid MX, SPF and DKIM records; DKIM is signing correctly / passing ... Read more

More CASL Love

More CASL Love

Members Only Content

Anyone who wrote CA$L care to respond? http://www.magillreport.com/Oh-Look-Another-Threat-from-CASL/

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