Only Influencers: Latest Email Marketing News and Discussion

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Deliverability during the Holiday Email Rush

Deliverability during the Holiday Email Rush

It’s August here and the Bay Area is going through one of its rare heat waves. Over the weekend, temps reached over 100 at our house, which normally never sees anything warmer than 80. Despite the summer heat, and the calendar, and the complaints of Christmas coming earlier every year, it really is time for us to start talking about holiday email delivery. 

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Give the Gift of Better Experiences this Holiday Season

Give the Gift of Better Experiences this Holiday Season

As consumers, we cringe at the inexorable tidal wave of holiday ads headed our way. As marketers, we contribute to it. For email marketers, there’s an opportunity to elevate beyond sending five copies of the same catalogue to the guy who bought one item from your store four years ago. There’s a reason that email consistently drives the highest ROI of all direct marketing channels.

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Friday Pitch Day: Taxi for Email

Friday Pitch Day: Taxi for Email

Hey everyone

We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer building a template, and a marketer sending the final HTML. 

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Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

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Friday Pitch Day: Email Carousel

Friday Pitch Day: Email Carousel

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interactive presentation slides – all inside an email.

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5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

5 Mistakes You’re Likely Making (or Likely to Make) with Your DRIP Campaigns

DRIP campaigns have been shown to improve open, click-through and conversion rates, as well as deliver higher revenue per sale than business-as usual campaigns. They are also somewhat ‘set it and forget it’ – meaning you set them up once and they require minimal maintenance and time from your team to keep them running.

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3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

3 Ways to Use Subscriber Data to Modernize your Email Marketing

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Nine Quick Win Email Marketing Tips

Nine Quick Win Email Marketing Tips

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

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Seasonality to Open Rates

Seasonality to Open Rates

Members Only Content

Here is a topic for you this find thursday: Seasonality of Open Rates. Do you find that your open rates have a predictable open rate offset, plus or minus, at certain times of the year. For instance, decreased open rates in August, increased open rates in December, regardless of offer?

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Experience with SiftLogic or Impressionwise?

Experience with SiftLogic or Impressionwise?

Members Only Content

Vetting a prospect who wants to use Impressionwise to find/remove spamtraps and SiftLogic to segment lists based upon likelihood of successful delivery.  I am unfamiliar with these platforms.  Email address validation services seem to be popping up faster than ESP’s.  Interested in hearing any impressions or experiences.  Thanks.  Don’t hesitate to message my off list if you want your comments to be confidential. 

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Gmail deliverability mystery

Gmail deliverability mystery

Members Only Content

Hello all, I am running into a confusing issue with Gmail deliverability, and I wonder if anyone has any advice or has seen this before. We are doing some deliverability testing for a client of ours. They are assigned to a pooled IP with high volume and a good reputation. The client has an email subdomain set up with us. This subdomain has valid MX, SPF and DKIM records; DKIM is signing correctly / passing ... Read more

More CASL Love

More CASL Love

Members Only Content

Anyone who wrote CA$L care to respond? http://www.magillreport.com/Oh-Look-Another-Threat-from-CASL/

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