The Biggest Bang for your Email Marketing Buck: 5 Critical Areas to Invest In

Email Strategy

With endless approaches christened “best practices” and infinite blog posts on the latest email optimization tactics, it can be difficult to determine where it’s worth investing your email marketing money and manpower.

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Measuring Success

Email Strategy

I love when a marketer asks, "how should we measure this?"

Sometimes we get so caught up in opens, clicks, visitors, impressions, and all the other easy-to-get metrics that we forget what we wanted to accomplish in the first place. This is why it is so important to set up a formal approach to measurement before your marketing campaign launches. Yet a lot of marketers don't know where to start.

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LiveIntentional Weekly: Understanding the FTC's Native Advertising Guidelines

Email Buying Guide

The FTC's Native Advertising guidelines are here, and according to a new report from Mediaradar, if the Federal Trade Commission decided to audit publishers' native ads today, around 70% of websites wouldn't be compliant.

That's why this week, Only Influencer's partner LiveIntent is explaining how to make sure your Native Ads aren't Naughty by Nature. You down with the FTC? Yeah, you know me.

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atlantameetup

Social Media Professionals: Welcome to Only Influencers.

 

 

Only Influencers is a private network, discussion list, resource and meetup group for digital marketers. It has been called a "curated" social media group meaning that each member has been vetted, researched, or is known personally by another member of Only Influencers. It began in 2005 as a Listserv called The Inbox Insiders, a who's who of email marketers and their partners, and it's reputation in the industry grew as it became the most influential, active and important networking group for email marketing professionals in the world. Don't believe me. Read the testimonials here. This is what Dan Springer, CEO of Responsys says about Only Influencers:

"The only industry information source that I religiously check everyday."

One of our members, Chris Donald from Inbox Group calls OI: "Real-Time Knowledge Sharing by the Email, Social and Mobile Influencers and Thought-Leaders.”

Besides an active discussion list and a website that provides resources for digital marketing professionals, OI also holds meetups around the country and at industry tradeshows. To see the latest meetups, become a fan of Only Influencers on Facebook.

 

We are currently offering Social Media Marketing Professionals

a 6 Month Trial Membership in OI. 

(Limited to first 100 Professionals who Qualify)

Who is Eligible? 

  • Brand Marketers: You must be directly involved with your company's social media marketing efforts.
  • Vendors: only non-sales positions will be considered. 
  • Consultants: thought leaders such as Jay Baer are already members. You must demonstrate a passion for and knowledge of Social Media Marketing.
  • Agencies: you must have social media responsibilities in your firm

To Apply for Membership: 

Fill out the form below and hit submit. We will review your entry and will get back to you shortly. 

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Sincerely, 

Bill McCloskey, Founder, Only Influencers 

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