Email isn’t dead, but your strategy might be

Email Strategy

First things first, I can’t stand the “email is dead” myth. It’s something circulated by traditional media, who love calling things dead to put us off the scent of their own problems. However, as an industry, our response has been weak.

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UNBOXING: XO Group

The Email Profession

This week we interview Sara Ezrin Larsen, XO Group’s Vice President of Product Marketing and long time Only Influencers member, about XO Group’s email marketing program:

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Survey Results: Do you use Links and how do you style them?

Email Design

OI Survey Results: Do you use links in email copy and how do you style them.

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LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

Email Buying Guide

Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile. But the things that makes these pages so fast – cached content, little to no JavaScript or third party tags – means losing some audience data, high-impact, high-CPM ad units, and, perhaps most importantly, that direct connection between publishers and their readers as a source. This week, Only Influencers’ partner ... Read more

LiveIntentional Weekly: The Ugly Duckling of Digital

Email Buying Guide

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

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atlantameetup

Social Media Professionals: Welcome to Only Influencers.

 

 

Only Influencers is a private network, discussion list, resource and meetup group for digital marketers. It has been called a "curated" social media group meaning that each member has been vetted, researched, or is known personally by another member of Only Influencers. It began in 2005 as a Listserv called The Inbox Insiders, a who's who of email marketers and their partners, and it's reputation in the industry grew as it became the most influential, active and important networking group for email marketing professionals in the world. Don't believe me. Read the testimonials here. This is what Dan Springer, CEO of Responsys says about Only Influencers:

"The only industry information source that I religiously check everyday."

One of our members, Chris Donald from Inbox Group calls OI: "Real-Time Knowledge Sharing by the Email, Social and Mobile Influencers and Thought-Leaders.”

Besides an active discussion list and a website that provides resources for digital marketing professionals, OI also holds meetups around the country and at industry tradeshows. To see the latest meetups, become a fan of Only Influencers on Facebook.

 

We are currently offering Social Media Marketing Professionals

a 6 Month Trial Membership in OI. 

(Limited to first 100 Professionals who Qualify)

Who is Eligible? 

  • Brand Marketers: You must be directly involved with your company's social media marketing efforts.
  • Vendors: only non-sales positions will be considered. 
  • Consultants: thought leaders such as Jay Baer are already members. You must demonstrate a passion for and knowledge of Social Media Marketing.
  • Agencies: you must have social media responsibilities in your firm

To Apply for Membership: 

Fill out the form below and hit submit. We will review your entry and will get back to you shortly. 

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Sincerely, 

Bill McCloskey, Founder, Only Influencers 

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