5 Companies Getting Social Proof Right

5 Companies Getting Social Proof Right

People base their decisions on the wisdom of the crowd and their peers. Online 61% of customers read reviews before making a purchase decision. Think about how you choose a restaurant, you go into the one that's busy, not empty, as you think the food must be better. Social proof drives sales in the same way. Social proof is important.

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Weekly Email Innovation: Fresh Relevance now has Automatic Daily and Weekly Emails

Weekly Email Innovation: Fresh Relevance now has Automatic Daily and Weekly Emails

We now provide automatic daily or weekly emails.

This allows online retailers to increase their email send frequency and make more revenue, without doing more work to setup email campaigns manually.

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Everything You Ever Wanted to Know about Changing ESP's.

A comendium of articles on changing or replacing your Email Service Provider

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Email Innovation: Send Time Optimizing the Welcome Series

Email Innovation: Send Time Optimizing the Welcome Series

At AudiencePoint we have been doing some really interesting things with the Welcome/New Customer/Onboarding Series of emails. We just finished the write up on one of these series based emails.

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Unboxing: Taxi from Action Rocket

Unboxing: Taxi from Action Rocket

Taxi for Email from Action Rocket calls itself an Enterprise Level Email Content Management system and is designed to streamline design and workflow processes allowing coders, designers, editors and copywriters to work more efficiently while cutting down on iterative testing and saving man hours and cost.

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Friday Pitch: Threads by SendGrid

Friday Pitch: Threads by SendGrid

Hey everyone, Greetings from your friends at SendGrid!

We’re proud to announce Threads by SendGrid: bringing triggered, one-to-one communication within reach.

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Email Innovation of the Week Winner: Social Proof from Fresh Relevance

Email Innovation of the Week Winner: Social Proof from Fresh Relevance

We've added Social Proof for Web and Email Campaigns.

This allows online retailers to easily share with shoppers real-time statistics, showing what products and services have been recently viewed and/or purchased. For example "28 others are viewing this hotel right now!" or "7 recently bought!".

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Friday Pitch: Instant Preview and Checklist from Litmus

Friday Pitch: Instant Preview and Checklist from Litmus

Greetings from the folks at Litmus!

We're thrilled to announce the release ofInstant Previews and Checklist.

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Friday Pitch: Alchemy Worx New Seasonal Case Study

Friday Pitch: Alchemy Worx New Seasonal Case Study

I would like to announce the launch of a new seasonal case study by Alchemy Worx and promote our new “off the shelf” automated campaigns aimed at anyone who would like to implement a seasonal campaign, but is short on either inspiration, resource or constrained by internal lead times.

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Friday Pitch: Maropost Leads

Friday Pitch: Maropost Leads

All right, Influencers...here we go. From the great minds at Maropost!

This week, Facebook released lead ads, allowing advertisers to add users to their email database with only two clicks. Maropost is one of six companies in the world who were part of the initial integration launch - we're calling our integration Maropost Leads. 

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Friday Pitch Day Winner: Wylei's A/B testing Product

Friday Pitch Day Winner: Wylei's A/B testing Product

Good morning, everyone. Very excited to introduce Wylei's core machine learning-driven A/B testing product to the group. Would love to connect off list with anyone who has any feedback or wants to learn more.

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Friday Pitch Day: Email Marketing Software Buyer's Guide Released

Friday Pitch Day: Email Marketing Software Buyer's Guide Released

I am very proud to finally be able to reveal what we have been working on since Feb. of this year. Bruno Florence, Torsten Schwarz, Gabriele Braun and I created something I think unseen in our market, quite EPIC. Below more details and some stats, if you have any questions, or like to know more, feel free to shoot me an email jvrijn@emailmonday.com.  

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How to Change ESP's, Part 2

How to Change ESP's, Part 2

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part II of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who was heavily involved in managing one ESP change and lightly involved in another.

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How to Change ESP's Part 1

How to Change ESP's Part 1

Email is central to many companies, so transitioning to a new email service provider (ESP) is a large project that will touch many departments at the company. This is Part I of a guide of how to change ESPs, from beginning to end, from the perspective of a brand-side marketer who...

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Friday Pitch Day: SuretyMail Instant Help

Friday Pitch Day: SuretyMail Instant Help

I'm very pleased to announce that SuretyMail has rolled our instant help service; this is a service for email senders who are having a delivery problem with which they want help, but who are not certified through us (our certification customers of course get this sort of help included with the cost of certification). Through SuretyMail's instant delivery help service, anyone can get immediate help with any deliverability problem they may be having.

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Friday Pitch Day: dotmailer Channel Extension Feature

Friday Pitch Day: dotmailer Channel Extension Feature

Today I want to pitch to you a non-email (gasp!) bit of dotmailer, our new channel extension feature.

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Friday Pitch Day: Email Carousel

Friday Pitch Day: Email Carousel

At the Email Design Conference Mark Robbins from Rebelmail wowed the audience on the magic of interactive email – carousels, shopping carts, interactive presentation slides – all inside an email.

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Friday Pitch Day: Taxi for Email

Friday Pitch Day: Taxi for Email

Hey everyone

We’re really excited to finally talk about Taxi for Email. It’s a new web based app that bridges the gap between an email designer building a template, and a marketer sending the final HTML. 

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Friday Pitch Day: Retake Control of Driving Your Site Traffic

Friday Pitch Day: Retake Control of Driving Your Site Traffic

If you’re a marketer heavily dependent on display ads for revenue, site traffic isn’t just important – it’s everything. Many companies today rely heavily on social media to drive that traffic, and if that’s you, we ask: 

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The Best Drip Marketing Automation Tools

The Best Drip Marketing Automation Tools

 

Anyone have any experience or knowledge of Drip? Looking for an easy-to-use tool that's cost effective and that will alleviate stress between my team and IT. GetDrip came recommended.

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