The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

OI Turns 6: A Year End Review and Where We are Headed in 2017

  It is that time of year again. The week before the Labor Day weekend when Email Marketers are away on vacation, clinging to their last grasp of summer, and all my blog writers are laying on the beach sipping My Ties. So every year, it is my turn to take...
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The Friday Pitches: August Edition

Every Friday the members of Only Influencers get to pitch their new products and services. Here is a sample from the last month.

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How to “Sleigh” Your Competitors This Holiday Season

How to “Sleigh” Your Competitors This Holiday Season

As the holiday spending frenzy approaches, digital marketers should have a multi-point plan to capitalize on the busiest season of the year. If you don’t, you’re leaving money on the table. Consumers are the most active and spend the most money during the holidays.

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What the Clinton and Trump Campaigns teach us about deliverability

What the Clinton and Trump Campaigns teach us about deliverability

It’s been just over a year since EEC 2015 and the panel on deliverability during which some of the largest inbox providers gave the audience some valuable insights into their definitions of engagement and how that relates to inbox placement. For those of you who missed that panel and are new to this debate Massimo Arrigoni wrote a very good summary on the Mail Up blog. What excited me most about the information the inbox providers shared was, for the first time since I got involved in email marketing we had valuable information direct from the horse’s mouth on what mail service providers really look at.

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LiveIntentional Weekly: The LiveIntent Integration with LiveRamp

LiveIntentional Weekly: The LiveIntent Integration with LiveRamp

Ever wish your cookies were actually people?

Not the yum-yum type cookies, but the cookies that you use to identify and target consumers across different channels like Third Party Web Sites, Search, and Social Networks.

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