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Jeanne Jennings

Vice President, Client Strategy and Creative Services
Red Pill Email

Jeanne Jennings helps medium- to enterprise-sized organizations make their email and other online marketing efforts more effective and more profitable. She is a consultant, a recognized thought-leader in email marketing strategy and serves as Vice President of Client Strategy and Creative Services for Red Pill Email, a full-service email marketing consultancy, as well as being a Partner with CohereOne, a full-service direct and digital marketing agency.


Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s.


For more than 16 years Jeanne has been focused primarily on email marketing, beginning in 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.


Jeanne’s direct response approach to digital marketing strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include AARP, Hasbro, National Education Association (NEA), Scholastic, Verizon and WeightWatchers International.


Jeanne is on the board of theEmail Experience Council, the Direct Marketing Association’s email marketing group.


She is a prolific writer, both for her own blog as well as for, CohereOne’s blog, ClickZ, the Only Influencers blog and Pinpointe’s blog. Her book,The Email Marketing Kit: The Ultimate Email Marketer’s Bible , was published by SitePoint.


Jeanne enjoys speaking and is sought-after for the practical, actionable advice presented in her conference sessions, keynotes and private workshops.


She’s based in Washington, DC and is an avid hockey fan (Let’s Go Caps!).

Jennings: The Blueprint for Better Email Performance Testing

Jennings: The Blueprint for Better Email Performance Testing

“The most important work in the vocabulary of advertising is TEST. Never stop testing and your advertising will never stop improving.”

David Ogilvy
Founder, Ogilvy and Mather
Considered the Father of Advertising

Sending an email marketing message is easy. But boosting bottom line performance from send-to-send -- that’s a little more difficult. The key to success here is testing.

If you’re not doing any performance testing, now’s the time to start. If you are already doing regular testing, commit to upping your game. Either way, here’s a quick walk through the process my team and I follow to help guide you.

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Jeanne Jennings: Scientific Method: Thou Shalt Not Make Changes Without Testing Into Them

Jeanne Jennings: Scientific Method: Thou Shalt Not Make Changes Without Testing Into Them

“I have more than enough time to do everything I want to do to make my email marketing program more effective.”

-- said no email marketer ever 

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Jeanne Jennings: 3 Tips for Making "Stolen" Email Marketing Ideas Work for your Program

Jeanne Jennings: 3 Tips for Making "Stolen" Email Marketing Ideas Work for your Program

Last week I was honored to be included on a list of ’The 20 Best Email Marketers You Should Follow and Steal From’ published by GetResponse. A colleague asked if that last part, “Steal From,” bothered me at all.

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Jeanne Jennings: How 5 Simple Ideas Created a Campaign that Generated $0.75 in Revenue per Email Sent

Jeanne Jennings: How 5 Simple Ideas Created a Campaign that Generated $0.75 in Revenue per Email Sent

Some of the most effective email marketing campaigns are actually based on very simple ideas. Here’s a campaign that took very little effort but generated nearly $0.75 per email – along with the 5 simple ideas behind the program.

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Jeanne Jennings: 3 Tips for Improving the Effectiveness of Your Email Newsletter

Jeanne Jennings: 3 Tips for Improving the Effectiveness of Your Email Newsletter

In case you missed it, using email newsletters to do content marketing is a thing. But not everyone is finding it to be effective. Many times the issue is the quality of the content. Here’s a brief overview of the situation along with 3 tips to help you elevate your content!

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