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Only Influencers is the Email Marketing Communities Oldest and Most Trusted Resource.

Only Influencers

Only Influencers

Only Influencers is the Email Marketing Communities Oldest and Most Trusted Resource.

The best pitch I’ve ever seen had no design to it, whatsoever.

The potential partnership was with an ad agency well known for amazing designs and creative. The room we walked into was pristine. As a team, they looked crisp, and as individuals they looked like ninjas dressed in black Armani.  The Account Director, their “big guy” for the meeting, introduced his team in specific roles, and in glowing terms. And with each introduction, that member introduced his or her self with a polite thank you, followed with a very strategic statement of why they were in the room, how they would operate in the partnership and their researched approach on how they saw the road ahead. More, they turned to their most likely counterpart on our team, creative to creative, technician to technician, account person to account person, and made sure our team knew their role and best contact. They recited common projects they’d worked on in common roles, by researching my team’s work history and references. They knew more than we did.

It was precision.

During this whole time, there were no slides projected. There were no brochures or other collateral, save for one piece of paper. The Director held it face down on the table and alluded to the importance of what was on the printed side. They had boiled this rather important partnership down to one piece of paper! At every opportunity he teased the room with what was on the printed side, and he patted it like it was his baby.  Frankly, it was.  

By the time the introductions in the room finished its rotation, it was his turn. And, by the time he slid the paper across the long desk for us to see, he knew he’d already won. And so he did.

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Tagged in: The Marketing Life

On this day before Thanksgiving, I am reminded just how thankful I am for the email marketing industry that has been the center of my life for the last 15 years. I was extremely fortunate to be involved early in the industry and I was able to play a significant role in the creation of the Email Intelligence Industry. And it all started in my garage. 

Back in 2003, my company at the time, Emerging Interest LLC, was a matchmaker between advertisers/agencies and the technology vendors who wanted to reach them. One day one of my clients asked me to find them a specific vendor. Someone who could provide competitive intelligence and monitor their competitors email marketing campaigns. After researching all the traditional competitive intelligence companies, I discovered no one was covering the email space. There were companies that could supply your competitors print campaigns, TV ads, Radio spots, direct mailings and even banner ads, but no one supplied emails. Why, I thought? 

And that is when I decided to do it myself. The problem, I decided, was that there was no easy way to automate the process of collecting the data. My big idea? Why not sign up for every email list out there. In fact, why not create a "virtual panel" of fake people, each with a specific demographic, and then sign up multiple times to the same list with different demographic information. And that is what I did. 

Soon I had another problem. How to organize and archive all these emails I was collecting. 

I decided to organize them by category and brand. Every night I would process all the days emails and every day I would be on the phones selling the tool. We relaunched the company as Email Data Source and I became the first company in the email intelligence space. 

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Posted by on in The Email Profession

dela.quist

Dela Quist is the Founder of Alchemy Worx

1. How did you get started in Email Marketing?

Before becoming involved in the digital world my background was in publishing and advertising. In other words, using content to provide marketers with an opportunity to showcase their products and services to our readers. As I saw it the content on the pages of the magazine or newspaper acted as the interface between the readers and the advertisers. So when I first became aware of the internet I was immediately struck by the realization that, the main driver of success in the world of publishing both on and off line was and still is the size and quality of the readership or subscriber base and those are predominantly determined by the quality of the content – does that sound familiar? Added to that was the fact the interface between marketer and customer was interactive so I was tremendously excited by the possibilities of this new world.

Soon after that an opportunity came up to join Excite, heading up their sales efforts in Europe and I jumped at the chance. During my time there I began and was heavily involved with an initiative in collaboration with a UK Government agency to provide each UK school child with a free, web-based email address for life and the rest as they say is history.

2. Tell us about your current role and what a typical day is like.

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Posted by on in The Email Profession

timwatson

Tim Watson is the Founder of Zettasphere.

1. How did you get started in email marketing?

My first experience of email marketing was a little unorthodox. Little did I know it was the first step into many years of email. And it’s a secret I've never shared until now.

Back in the early 2000's I developed a specialised software utility for translators, plus a website to market and sell the utility. This was before the days of eCommerce in a box; hand coded PHP and integration of one of the early online payment gateways.

Then came the biggest issue in any business, how to get people to know about the new software utility? I applied the early SEO techniques, on page and off page - this was in the time of running link exchanges to get a good listing.

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Tagged in: The Marketing Life

Featured in the Discussion:

Bill McCloskey (founder, Only Influencers),

Ray Silk (Email Deliverability & Social Media Specialist, Real Magnet),

Dave Hendricks, (President, LiveIntent),

Jaffer Ali, (Founder, Pulse Direct, Inc),  

Chris Marriott, (Vice President of Services & Principal Consultant, The Relevancy Group),

...
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Tagged in: The Marketing Life