The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Talavera: When You Are Your Company: Sanity Tips for the Solopreneur

Talavera: When You Are Your Company: Sanity Tips for the Solopreneur

This month marks my 14-year anniversary of self-employment with Synchronicity Marketing and represents an important milestone: my own company is now the one I’ve worked for the longest.

Continue reading
781 Hits
0 Comments

Entrepreneurs Corner: Validating Your Idea Part 2

Entrepreneurs Corner: Validating Your Idea Part 2

In last week’s article I discussed the concept of validating your idea. Today, I’m going to demonstrate what I mean by example and talk about the process I went through in validating two business ideas, one I built and one I didn’t.

Continue reading
723 Hits
0 Comments

Entrepreneur's Corner: Validating Your Idea

Entrepreneur's Corner: Validating Your Idea

The first step in developing a profitable business idea is to spend some time validating the concept. Long before you spend the first dime building a prototype you should be spending time actually talking to your target market. But when I talk to aspiring entrepreneurs about validating their business ideas, one of their biggest concerns they have is talking about their idea: “Someone will steal my idea!”

Continue reading
607 Hits
0 Comments

George Bilbrey: Building a successful business: It’s not about you

George Bilbrey: Building a successful business:  It’s not about you

A lot of the entrepreneurial stories that I read feature the ‘entrepreneur as hero’.  A dashing visionary (maybe wearing a mock turtleneck) has a brilliant idea and through near-supernatural effort creates a new product or a new industry.  In this narrative, the founder hero is the center of the story - everything starts with the hero.  I’m part of the founding team of a ~ $100 million email technology business and my experience couldn’t be further from that narrative.  In my experience, the success of a business isn’t about the brilliance of the founder (or founding team).

Continue reading
614 Hits
0 Comments

Entrepreneur's Corner: What it Takes to Be an Entrepreneur

Entrepreneur's Corner: What it Takes to Be an Entrepreneur

Entrepreneurship runs deep within my family. In the past five generations, four of those have listened to the call of being one’s own boss. What follows is my first attempt at trying to explain what I believe it takes to be an entrepreneur.

Continue reading
631 Hits
0 Comments
×
Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders