The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Entrepreneurs Corner: Validating Your Idea Part 2

Entrepreneurs Corner: Validating Your Idea Part 2

In last week’s article I discussed the concept of validating your idea. Today, I’m going to demonstrate what I mean by example and talk about the process I went through in validating two business ideas, one I built and one I didn’t.

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Bill Belichick gives us 7 steps to email marketing success

Bill Belichick gives us 7 steps to email marketing success

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all Super Bowls! Love him or hate him, he’s the best.

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This Week's Best Email Marketing Pitches: Feb 3rd, 2017

This Week's Best Email Marketing Pitches: Feb 3rd, 2017

Every Friday the Only Influencers members gets to pitch the membership on their latest tools and services. These are the Best of the Week; 

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Entrepreneur's Corner: Validating Your Idea

Entrepreneur's Corner: Validating Your Idea

The first step in developing a profitable business idea is to spend some time validating the concept. Long before you spend the first dime building a prototype you should be spending time actually talking to your target market. But when I talk to aspiring entrepreneurs about validating their business ideas, one of their biggest concerns they have is talking about their idea: “Someone will steal my idea!”

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Tackle Inactives by Designing for Their Buyer Personalities

Tackle Inactives by Designing for Their Buyer Personalities

We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and tactics tackle one of the root causes: Your email's personality doesn't appeal to most of your subscribers.

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