The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Segmentation Is Not the Answer

Segmentation Is Not the Answer

I’m starting to cringe every time I hear the phrase, “We could segment our audience based on that data”.

People hear that phrase and eyes light up and heads bob in agreement. In meetings with the CMO/SVP, the phrase is carefully proffered as a goal about to be fulfilled, and the CMO/SVP solemnly nods and pats everyone on the back for having done a good job.

What utterly useless, well-intentioned bunk.

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Email Innovations Week of Feb 1-5th

Here are last week's Email Innovations: 

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The Email Innovations Summit

The Email Innovations Summit
I'm excited to officially announce the launch of a new Conference for Email Marketers. The Email Innovations Summit! It will be held in Las Vegas on May 18-19th. So why another email conference and why now? Over the past year, the old stable world of email marketing has seen some dramatic...
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LiveIntentional Weekly: What’s CRM Retargeting?

LiveIntentional Weekly: What’s CRM Retargeting?

 

It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!

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2015 Best Innovations in Email Marketing

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

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