The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

LiveIntentional Weekly: The Ugly Duckling of Digital

LiveIntentional Weekly: The Ugly Duckling of Digital

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

Continue reading
70 Hits
0 Comments

Email isn’t dead, but your strategy might be

Email isn’t dead, but your strategy might be

First things first, I can’t stand the “email is dead” myth. It’s something circulated by traditional media, who love calling things dead to put us off the scent of their own problems. However, as an industry, our response has been weak.

Continue reading
1567 Hits
0 Comments

Survey Results: Do you use Links and how do you style them?

OI Survey Results: Do you use links in email copy and how do you style them.

Continue reading
949 Hits
0 Comments

UNBOXING: XO Group

UNBOXING: XO Group

This week we interview Sara Ezrin Larsen, XO Group’s Vice President of Product Marketing and long time Only Influencers member, about XO Group’s email marketing program:

Continue reading
1090 Hits
0 Comments

LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

LiveIntentional Weekly: Google AMP, Facebook Instant Articles, and Guy Fieri

Google AMP, Facebook Instant Articles and Apple News are being adopted as ways to combat two of the biggest challenges facing publishers these days: Ad Blocking and Mobile.

But the things that makes these pages so fast – cached content, little to no JavaScript or third party tags – means losing some audience data, high-impact, high-CPM ad units, and, perhaps most importantly, that direct connection between publishers and their readers as a source.

This week, Only Influencers’ partner LiveIntent explains how to make the most of Google AMP, Facebook Instant Articles and Apple News by turning them into the Guy Fieri of publisher content.

Continue reading
392 Hits
0 Comments
×
Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders