The Email Profession

What is your Email Legacy?

by David Baker

I’ve admired many people in this industry for many years, some with more public backgrounds and contributions than others. But you always wonder what drives these people to be so vocal, what is it that they want to leave an imprint on for our industry and what big things not necessarily tied to the industry that they aspire to do to improve our world. 

I believe it’s more than professional success, or recognition or being on stage.  So, I thought I’d ask some of my favorite insiders; What is your legacy?  What is your Oprah Moment? and Why are you so vocal in the industry?

Here’s a transcript from those conversations with some well known people with far different backgrounds:  Jeanne Jennings, Derek Harding, Bob Frady, Jaffer Ali, Loren McDonald, and Ryan Phelan.

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Email Vendors: Tools and Buying Guides

Members Read: Best Project Management Tools for Email Marketers

Hey y’all – curious to know what you’re using internally for a project management tool to manage email production and projects. Some of the usual suspects are Basecamp, Asana, Jira --- are there others to consider? Are you currently using any of these to intake email requests from clients also?

Discover the Most Recommended Project Managerment Tool, as recommended by the Only Influencers Membership.

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Best Practice: Email Copy 

Review: American Apparel's Legalized Gay Email Campaign

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This is the first brand I have seen send a dedicated email since last weeks decision by the Supreme Court and most likely one of the last. As you know American Apparel has a history of shaking things up (both good and bad) in the marketing world. According to eDataSource it appears to have been sent to just under a million subscribers.

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Best Practice: Email Copy

Examples of Anti-phishing/Safe Sender Emails

Hi everyone,

Working with a bank as they switch ESP’s and they are going from a none custom domain (I know ..) to a sub-domain of their main domain. They want to send an email out saying “All emails will now come from this domain and don’t trust emails from any other domain, add this to your safe sender etc.”

Pretty standard message and just looking for examples of other anti-phishing/safe sender emails that people may have seen ?

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Welcome to Only Influencers: The World's Leading Community for Email Marketing Professionals

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Only Influencers is a "Curated Community" for Email Marketing Professionals: each member of each community is vetted and invited to join based on their background and qualifications. The community is a broad mix of brand marketers, freelancers, entrepreneurs, vendors, publishers and thought leaders. If you have a question that you need expert advice on and a quick answer, Only Influencers is your place. To Register and become a member of Only Influencers, please click on the Register to Join Button at the top of the screen. Only Influencers is curated by industry veteran, Bill McCloskey.  

Members have found Only Influencers it to be a safe, trusted environment for email marketers to discuss sensitive issues. They openly share and exchange information with their peers, confidentially and privately.

Membership is $20 a month or $200 a year.


About Bill McCloskey: Bill McCloskey has been affectionately called The Godfather of Email* and since 2003 has been instrumental in driving awareness of the email marketing industry. He founded and launched eDataSource, Inc, the first email intelligence company and was the first person to write exclusively on Email Marketing when he pitched Mediapost on the idea of writing a weekly column based on the data he was collecting. He began the Email Insider column (the first of the Mediapost “insider” series) and went on to develop and host the Email Insider Summit with Mediapost and is Chairman Emeritus of the conference).

Bill has twice been a finalist for the EEC’s Stefan Pollard Memorial Marketer of the Year Award.

*(Rebel’s Guide to Email, D.J.Waldow)