Spamtraps are considered by many as the gold standard in proving that someone is a spammer. Secret emails/honeypots/blackholes are the canary in the email coal mine- heretofore absolute proof that you’re a bad actor in the war against spam. We’ve all been taught to believe that spam traps can only end up on your list if you’re mailing old/dead addresses and/or purchasing lists.
The problem is…what happens if neither of those is true? What’s the explanation for hitting a spamtrap when you’re NOT buying a list and NOT bringing back old names? According to some, this is impossible - there’s no way a spam trap address can end up on your list unless you’re engaging in bad practices.
Here’s a quote from an article I recently read talking about spam trap list operators- “For example, often a blacklisted marketer will claim their list is 100 percent opted in when the DNSBL operator has irrefutable evidence in the form of spam traps that it’s not.”
But guess what…”spam traps” can actually open. And even click. How do I know this?
- I looked at the results of our own data.
We run a site that is fortunate enough to get between 20,000 and 50,000 new users per day. They sign up, we validate the address as best we can using a third party. We keep non-responding sign ups on our list for up to 5 days, then stop if they haven’t opened or clicked. We only mail opens/click inside of a 45 day time window. Once a month we send to our full 12 month file because, hey, people actually did sign up for our emails....