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Only Influencers

The top thought leaders in digital marketing share their insights and thoughts on the Only Influencers blog.

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Last week I wrote a blog post called "Don't Read This Blog". It was inspired by a conversation on the OI discussion list that occured after I had sent a "test - ignore" email to the list. One of the influencers commented that he couldn't resist reading an email with the subject line "Ignore" in it. 

So I decided to do a little experiment. I would write a series of blog posts on different topics and compare those stats to my "Don't Read" blog post. Here are the results: 

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One of the Influencers was recently listening to Anderson Cooper and heard him say just before going to break: "and you can follow us on Google+." 

Google+? Not Facebook, not Twitter, but Google+!

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One of the greatest motivational forces - one that seems underutilized in marketing - is that compelling need to do something that you have been forbidden from doing. During Prohibition, for instance, the incidents of alcoholism actually went up, not down. 

This week I sent out a post to the Only Influencers Discussion list with the subject line: "Testing - Ignore". One of the influencers responded that he felt it impossible to ignore an email with the subject line that says "Ignore". How can you ignore something that commands you to ignore it? 

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I've spent most of my career writing and speaking about online marketing. But today I want to write about something that is unique to the Brick and Mortar store experience. Something that can't be replicated in an online enviornment. I want to talk about why I shop Macy's. 

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Part Two of my address at the 2011 New York Ad:tech conference: Email and Mobile: 

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