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How Did You Get Started In Email Marketing: Chester Bullock's story

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Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

I started out fixing computers for a ski resort in 1994.  The web was just becoming slightly commercial, and I told the powers that be that we needed to get on this thing.  “Do it” they said.  So I leveraged a contact I had (my first web mentor you could say), and learned how to build web pages.  I had graduated not even a year earlier with a BA in Aviation Business Administration. So fixing computers and building web pages at Copper Mountain made perfect sense to me.  I took to it really well, and was soon consulting for a number of small businesses in the community, all geared towards tourism. Eventually I made my way to Denver and started as a web developer at a direct marketing data company (RL Polk, before Equifax bought it).
 
I learned a great deal about the direct marketing business when I was at Polk, and I think that helps me today.  Following other stints doing web development and marketing here and there, I landed at AAA Arizona.  I hadn’t done a lot of email marketing at that point, but I was tasked with two things: 1) managing email campaigns; 2) facilitating communications between multiple business units.  Almost 2.5 years later, I like to think I took this position to a level no one was expecting.  I feel that I got up to speed fairly quickly on this email thing, and more importantly, made some excellent contacts along the way.  I’ll be forever indebted to Joel Book and Andrew Kordek for helping me here and there on my email journey.  They may not think their contributions were all that great, but that is part of why I respect them and value them as friends. They are not the only ones who have been helpful of course, Twitter is full of people I consider professional friends now.  John Caldwell, DJ Waldow, Scott Cohen to name a few.
 
Clearly this has kicked in to high gear for me, as I can now announce that at the end of the month, I will be the Senior Manager, Email Development at Merkle. Being able to leverage my technical knowledge as well as my people skills to benefit Merkle’s roster of clients is particularly exciting for me, and I can’t wait to get started.

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Guest Sunday, 20 April 2014