I’ve been lucky in my career – I’ve been brought in three different times to turn around and/or grow an email program. Two were (and are) rousing successes. Let’s just call the other one... a valuable test.
In looking to maximize the utility of an email program, there’s a plan you can implement to make sure ANY email program is delivering on the substantial promise that email provides. It’s not overly complicated in theory – it just takes a bit of art to deliver successfully. Follow these four key steps and you’ll be well on your way to a rousing success.