A comendium of articles on changing or replacing your Email Service Provider
Taxi for Email from Action Rocket calls itself an Enterprise Level Email Content Management system and is designed to streamline design and workflow processes allowing coders, designers, editors and copywriters to work more efficiently while cutting down on iterative testing and saving man hours and cost.
How did you get started in Email Marketing?
My career has been a series of phases. Early in my career I was all about direct marketing and eLearning. The eLearning side really shaped a lot of my thinking around how people learn, connect and how content can play a role in that. I worked at Franklin Covey during the emergence of the Palm Pilot and online calendaring days, and the transition of ecommerce and online. Imagine taking thousands of hours of offline content and trying to port to self paced courseware.
BrightWave creates and manages email programs for some of the best brands in the world. We engage valuable audiences with strategic thinking and beautiful, functional creative that’s right on brand—then drive meaningful business results that demand attention from the corner office.
How much does email marketing cost and what are the factors in determining the price of a campaign? Responding to that question is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive the cost of implementing an effective email campaign.
Nothing can take the joy out of the holidays faster than a messy marketing plan. We've worked up a plan to make sure your holidays are both joyful—and profitable—this year. Download our 2015 Holiday Guide and open up tips, tools, and tricks to make sure you get what you want this season … sanity, revenue, and rest.
After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content-marketing strategy.
Areas of expertise include: building global operations and professional service teams, email campaign strategy, deliverability, content and social media strategy and execution, original content development, partnership development, marketing and sales program development, customer acquisition and retention, and staffing and production best-practices.
A new report from Adobe has revealed that people spend an average 6.3 hours a day checking email, and that the majority of them do it everywhere from the bed to bathroom.
This week, Only Influencer’s partner LiveIntent these findings in perspective and explore an area of growth opportunity for the email industry.
The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.
The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an aim to providing consumers with greater protection over their personal details both on and offline.
Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Commission. The changes are designed to reduce risk to consumers surrounding their personal information, in light of various data security breeches over recent years.
This guide will cover:
The changes that will be introduced in relation to processing and storing consumer data.
How the changes will impact the way you currently work.
A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.
In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers:
The campaigns you send now and what you want to send in the future
The data you'll need to power these campaigns
The foundations you'll need in place moving forwards