Only Influencers

Only Influencers is the Email Marketing Communities Oldest and Most Trusted Resource.

Only Influencers is the Email Marketing Communities Oldest and Most Trusted Resource.

Email Innovations Week of Feb 1-5th

Here are last week's Email Innovations: 

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2015 Best Innovations in Email Marketing

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

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Email Week in Review: Jan 11th-15th

Elliot Ross, Action Rocket:  "We’ve been adding lots of new features to our email CMS Taxi for Email – This week we’ve made our pricing plans more accessible for all email teams, so they can make email campaigns faster and improve their email workflow. Our Essential plan starts at $62.50/mo (paid annually)...
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LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

LiveIntentional Weekly: What’s the Difference Between Probabilistic and Deterministic?

According to a study done by the IAB, “Internet time” is divided fairly evenly among multiple devices, creating a major problem for marketers who have been relying on cookies to aggregate and target online audiences. So the question becomes, “How do you reliably target audiences across multiple devices when cookies don’t work?’”

This week, Only Influencer’s partner, LiveIntent, sets out to answer that question by explaining the two solutions that have emerged as the frontrunners for targeting customers across devices - Probabilistic Models and Deterministic IDs – and why neither is quite good enough.

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Unboxing ServiceMaster's Email Marketing Programs

Unboxing ServiceMaster's Email Marketing Programs

Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be exploring the email programs of ServiceMaster®, a leading provider of residential and commercial services. Their brands include ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Terminix (termite and pest control), Furniture Medic (furniture repair), American Home Shield (home warranties), and AmeriSpec (home inspections).

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