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Today's 411: All the news worth reading about Email Marketing

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I'm happy announce that both the EEC and Tamara Gielen's blog are now carrying the Only Influencers 411. 

Here are today's articles:


Influencer Scott Cohen: An Email Snob Interview with Chester Bullock

Scott interviews Influencer Chester Bullock who gives Only Influencers a nice plug. Thanks Chester.

Topic: Meet the Influencers

Rating: Anything that mentions OI gets a Must Read

Laurie Sullivan: Google Readies Gmail Undo Send Feature

Ever hit send and wish you could take it back? Soon you will with Gmail's undo feature.

Topic: New Technology

Rating: No Rating

Jim Ducharme: QR Codes: Quite Righteuous

Here is a tutorial on QR codes for mobile email brought to you by GetResponse. Great tips if you are looking to incorporate QR into your next email campaign.

Topic: Mobile Email

Rating: Must Read

Eloqua: Next 36 Hours a Waiting Game for EU Privacy Directive

May 25th was the day that the EU's privacy directive went into effect. If you are marketing in Europe, you need to be up to speed on this.

Topic: EU Regulations

Rating: Must Read

Email Suddenly Gets More Relevant as a Wireless Payment Heats Up

Major banks are teaming up so you can send cash to people via an email address. Supposedly, according to this article, it makes email relevant again. Wonder if Paypal has heard of this?

Topic: Is Email Hot?

Rating: No Rating

Morgan Stewart: Email at the 'Grown-Ups' Table

Stewart says to replace the "high ROI" for email argument and instead talk about value of the channel. Focusing on lifetime value, sharing insights about customer motivations, and maintaining respect for other channels is the way Email gets to keep its place at the grown up table.

Topic: Industry Education

Rating: Worthwhile

Influencer Rick Buck: Spring Cleaning: The Top 10 Deliverability Misconceptions

10 good insights into some of the fallacies of email marketing.

Topic: Deliverability

Rating: Worthwhile

Ken Magill: FTC May be Backing Off Do Not Track

Linda Woolley, VP of operations at the DMA, thinks the FTC is backing off of the Do Not Track initiatives.

Topic: Privacy and Tracking

Rating: Worthwhile

Ken Magill: Notes from Atlanta: A Piano's ROI?

Ken reviews the presentations at Silverpop's client Summit. Highlights include Abandoned-Cart emails and Gary Vaynerchuck's always entertaining presentation.

Topic: Industry Eductation

Rating: Worthwhile

Reply All: Emails Third Rail?

A topic close to the hearts of all Only Influencer members: when to hit reply all. The author suggests resisting the temptation to "burn" someone publicly. Good advice.

Topic: Email Lists

Rating: No Rating.

Liz Bross: Best Practices: Strategies for Growing an Email Program

A topic that comes up often: how to grow your list especially when it shrinks 30-35% each year because of email address changes and opt-outs. A very comprehensive article which is well worth reading covering all the bases on how and when to grab those email addresses.

Topic: List Building

Rating: Must Read

Richard Levey: Unifed Databases, Email Hygiene Pay Out For Eldorado Resorts

A case study showing how Eldorado Resorts was able to use FreshAddress to boost email coverage among its members.

Topic: Case Study

Rating: No Rating

Chad White: Say What?! Bad Advice from Email Experts

Chad wonders if the experts know what they are talking about as he reviews 4 pieces of advice from the Email Experts that he takes issue with.

Topic: Industry education

Rating: Worthwhile

Kara Triunovic: What? No Birthday Hoopla? Four Reasons Email Marketers Should Help Me Celebrate

Kara is not feeling the love from her favorite brands on her Birthday and wonders why brands are missing the boat.

Topic: Birthday Emails

Rating: Worthwhile

Matthew Hayes: Retention Lifecycle Programs: Options and Considerations

Don't overlook post-purchase communication with your customers!

Topic: Post Purchase campaigns

Rating: Worthwhile

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Guest Friday, 25 April 2014