Member Login

Only Influencers

The top thought leaders in digital marketing share their insights and thoughts on the Only Influencers blog.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Archives
    Archives Contains a list of blog posts that were created previously.

Today's 411

by in Today's 411
  • Font size: Larger Smaller
  • Hits: 8493
  • Subscribe to this entry
  • Print
Social Media Banner Like us on Facebook Follow us on Twitter
Only Influencers. A private, invitation-only network for digital marketers.
Today's 411
This Week: August 31 2011
Moderator's note
Welcome to the Hurricane Irene edition of the OI Newsletter.

September is Lurkers Month: any influencer who posts for the first time will receive a free Only Influencers Coffee Mug!

We have a new entrepreneur in the group: Influencer DJ Waldow has decided to take the plunge and has launched his own agency: Waldow Social! Congratulations DJ!

Are you near a Chick-fil-a?  You can get a free breakfast entree thanks to Influencer Simms Jenkins and Brightwave Marketing who created the email promotion. Click Here

Sunnyvale and Chicago Meetups so far in September. Eat BBQ at the Return Path office in Sunnyvale, and see Dela Quist at the Chicago Meetup: make sure to click on the link to RSVP. Members and Non-members invited.

From Influencer Brian Cavoli: "If any of you will be in Boston for the FutureM conference next month, you are invited to our TACOPOCALYPSE party. Chow down on a dozen types of tacos and hot sauces and mingle with other OIs and FutureM attendees. The party is Weds night Sept 14 at the Rattlesnake Bar and Grill on 382 Boylston St in Boston.  If you can make it, reserve your free ticket for the party at or get a pass for the entire conference at"

New Influencers who have joined in the last week:
Krista Chism: consultant, Clio Communications
Kim Anderson: North American Email Manager, Intela
Skip Fidura: Client Services Director, dotDigital Group
Sara Ezrin: Senior Director, Strategic Services, Experian CheetahMail
Marc Haseltine: Email Marketing Manager, National Geographic

Upcoming Only Influencers Meetups

Sunnyvale Meetup sponsored by Return Path

location: Sunnyvale, CA (click on link for details)
date/time: 9-15-11 / 5:00pm

Chicago Meetup sponsored by AlCHEMYWOrx

location: Chicago, IL (click on link for details)
date/time: 9-21-11 / time to be determined

Best Influencer Discussions (Members Only)

Who Uses Folders and Filters

The Influencers debate the use of Folders and Filters to organize the Inbox.

Your Email Bucket list

The Influencers dream about all the things they'd like to see in the email industry.

expanding the Mime

Does the industry need to expand the MIME (Multipurpose internet Mail Extension) to include things like mobile?

How to get the lurkers engaged

Influencers debate on the best way to get the OI lurkers posting. My answer: give first time posters and OI coffee mug.

All the news worth reading

What You Missed in 2011 by Influencer George Bilbrey

A Roundup of the best email stories from 2011
topic: Email
Rating: Worthwhile

14 Ways remove the attention barriers in your email marketing by Influencer Mark Brownlow

What are the obstacles preventing people from engaging with your campaign.
topic: Email
Rating: Worthwhile

The 7 Essential Elements of Effective social media marketing

Guess what: your audience doesn't want an unedited version of the "real" you.
topic: Social Media
Rating: Worthwhile

the Crowded Inbox  by Influencer Dennis Dayman

Dennis talks about Hotmail Sweep, Gmail Priority Inbox, OtherInbox.
topic: Email
Rating: Must read

Forrester: Spending on interactive marketing to skyrocket

Advertisers to spend $77 billion on interactive marketing by 2016
topic: Email, Social, Mobile
Rating: Worthwhile

Mobile Ad Networks Scramble to save biz

Apple phases out ability for marketers to link actions across multiple devices threatening the future of mobile ad market.
topic: Mobile
Rating: Must read

Groupon Traffic Tumbles - is Deal Fatique to Blame?

Daily Deals Done
topic: Email
Rating: Worthwhile

Why they stopped using foursquare

Foursquare's 15 minutes is about up.
topic: Social Media
Rating: Worthwhile

What Teens think of email

95% of teens who follow a company on Facebook also subscribe to their email newsletter
topic: Email
Rating: Worthwhile

The State of the State for email and social by Influencer Loren McDonald

Loren reports from the Social Media Summit
topic: Social Media
Rating: Worthwhile

Back to Basics; Analysing Email Campaign Results

Things retailers need to understand before jumping into Mobile
topic: Mobile
Rating: Must Read

job postings ( 10 )

Digital Services Production Support Specialist (supplied by OI member)

Company Name: Aprimo
location: Indianapolis, IN
posting date: 08-30-2011

Email Marketing Strategist (Supplied by OI Member)

Company Name: Bronto
location: Durham, NC
posting date: 08-150-2011

Mobile Product Marketing Manager

Company Name: JP Morgan Chase
location: San Francisco, CA
posting date: 08-30-2011

Senior Mobile Marketing Manager

Company Name:The College Board
location: New York, NY
posting date: 08-15-2011

Director, Mobile Marketing

Company Name: Omnicom
location: New York, NY and Chicago
posting date: 08-30-2011

Director Digital Marketing

Company Name: Mattel
location: El Segundo, CA
posting date: 08-30-2011

VP Social Media and Digital Marketing Strategist

Company Name: MS&L
location: New York, NY
posting date: 08-30-2011

Senior Director Global Email  Marketing

Company Name: Expedia
location: Bellevue, WA
posting date: 08-30-2011

Senior Manager Email Marketing

Company Name: Williams-Sonoma
location: San Francisco, CA
posting date: 08-15-2011

Email Marketing Guru

Company Name: Merkle
location: New York, NY
posting date: 08-30-2011
Serious about social media?

© 2011 Only Influencers. All Rights Reserved.

Like us on Facebook Follow us on Twitter
Last modified on
Trackback URL for this blog entry.


  • No comments made yet. Be the first to submit a comment

Leave your comment

Guest Friday, 18 April 2014