The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

The Email Innovations Summit

The Email Innovations Summit
I'm excited to officially announce the launch of a new Conference for Email Marketers. The Email Innovations Summit! It will be held in Las Vegas on May 18-19th. So why another email conference and why now? Over the past year, the old stable world of email marketing has seen some dramatic...
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LiveIntentional Weekly: What’s CRM Retargeting?

LiveIntentional Weekly: What’s CRM Retargeting?

 

It’s a tale as old as time. You spend all this time crafting the perfect email campaign for that perfect customer segment, only to see a 17% open rate – meaning that 83% of your best customers are missing out on your best offers!

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2015 Best Innovations in Email Marketing

Email Innovators were busy in 2015. Here is a list of the new products and services that were introduced into the market last year:

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Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters

Benchmarks and Insights: Click-through Rates, Triggered Messages and Email Newsletters

The 3Q 2015 Email Trends and Benchmark Report was released by Epsilon earlier this month. If you haven’t seen it, it’s worth taking a look at – reading it 3 things struck me.

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LiveIntentional Weekly: What’s an Identity Graph?

LiveIntentional Weekly: What’s an Identity Graph?

One of the most important new technologies to evolve in the past year are Identity Graphs – because they don’t just increase our ability to reach customers across devices, they increase our overall understanding of who these customers are and our ability to market to them.

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