The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means for Brands

LiveIntentional Weekly: What Google’s ‘My Activities’ Page Means
for Brands

Lost in all the hullaballoo in recent weeks over Pokémon Go was the news that Google recently made available a ‘My Activity’ page, which makes it possible for people to see all the information Google has related to their user login.

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Who’s the real winner: Pokémon, or Email?

Who’s the real winner: Pokémon, or Email?

By now, you’ve played Pokémon Go. And if you haven’t, you’ve witnessed someone who is playing it.

Welcome to the world of mainstream augmented reality. Before we dig deeper into the implications of Pokémon Go to Email Marketing – and yes, there are several – let’s begin with a complete understanding of what augmented reality is and how it came to be.

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Email Can Help Make Pokemon Go a Long Term Success

Email Can Help Make Pokemon Go a Long Term Success

Pokemon Go became the top downloaded and top grossing app when it was released three weeks ago. It already has more Daily Active Users (DAUs) than Twitter, and there’s probably much more to come —Niantic, the developer, has hinted at features that will involve bricks-and-mortar stores and may drive even more usage. In short, Pokemon Go is a massive hit.

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Latest Email Innovations: July Edition

Every Friday, Email Vendors get to pitch the OI membership on their latest tool or service. Below is the best pitches for the last 30 days:

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3 Life Changing Results from Writing for the OI Blog by Ellen Watkins

3 Life Changing Results from Writing for the OI Blog by Ellen Watkins

The simple email announcement came across my desk. All kinds of thoughts raced through my head and I considered all aspects of it in a matter of seconds. Do it! Don’t do it. Ack! Reach out and try. Move beyond your cube walls. This is an example of what you’ve been looking to do. What happens if peers and current leadership find out? What will it bring? What will it hurt? You’re not good enough. You are good enough. What will you say? You’ll figure it out somehow. And, in a split second I made a gut-decision and said yes to being one of the first contributors to the OI blog.

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