The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

The Biggest Bang for your Email Marketing Buck: 5 Critical Areas to Invest In

The Biggest Bang for your Email Marketing Buck: 5 Critical Areas to Invest In

With endless approaches christened “best practices” and infinite blog posts on the latest email optimization tactics, it can be difficult to determine where it’s worth investing your email marketing money and manpower.

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Understanding the technical: Authentication

Understanding the technical: Authentication

How many times have you faced a technical challenge only to solve it by following someone’s tutorial? I’m sure many of us have done it. I know I have.

That’s all well and good when you’re trying to figure out how to do something personal. But how do you know if the instructions are right? I’ll tell you a secret, not all of them are correct and others are mostly correct but have some suggestions that can cause problems.

Understanding technology means not having to blindly follow technical recommendations without really understanding everything you’re doing. You can actively decide what you’re doing and make the most appropriate decisions for your marketing and your business.

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New OI Survey: OI Survey: How Do You Generate and Deploy Ideas?

Survey Created by Loren McDonald.

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OI Survey Results: How Often Do you Hit the Send Button?

Survey Results

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LiveIntentional Weekly: Retargeting 2.0

LiveIntentional Weekly: Retargeting 2.0

Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.

This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves

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