The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

LiveIntentional Weekly: Why Microsoft Thinks LinkedIn is Worth $26.3B

LiveIntentional Weekly: Why Microsoft Thinks LinkedIn is Worth
$26.3B

In a story we’re breaking just now, Microsoft has acquired B2B social platform LinkedIn for the mind-numbing sum of $26.2 billion dollars.

Just to put that in perspective, with 26.2 billion dollars, you could buy the Chicago Cubs…. 26 times. That’s about 2.7 trillion years of losing.

That’s why this week, Only Influencer’s partner LiveIntent is taking a look at what it is about LinkedIn that Microsoft thinks is worth all those dolla-dolla-bills, y’all.

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How Machine Learning Takes Email Marketing to New Heights

How Machine Learning Takes Email Marketing to New Heights

The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they're saying about me?) or open up new vistas for email marketers.

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The Latest Email Innovations: June Edition

Every Friday the Only Influencers membership gets to pitch the OI community on their latest innovations and services. Here is a roundup of some of the latest tools, services, and innovations coming out of the email industry.

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How to Orchestrate Across Channels & Devices to Acquire New Customers Today.

How to Orchestrate Across Channels & Devices to Acquire New Customers Today.

Download the Bridge Marketing Email Innovations Summit Presentation

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LiveIntentional Weekly: The Value of Viewability

LiveIntentional Weekly: The Value of Viewability

Viewability ­ or the ability of an ad to actually be seen by a human being has become the critical metric for media buyers and marketing executives alike. There are a number of advertisers and agencies that have publicly stated that they will not pay for any impression that is not 100% viewable.

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