The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

New OI Survey: OI Survey: How Do You Generate and Deploy Ideas?

Survey Created by Loren McDonald.

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OI Survey Results: How Often Do you Hit the Send Button?

Survey Results

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LiveIntentional Weekly: Retargeting 2.0

LiveIntentional Weekly: Retargeting 2.0

Retargeting has been historically thought of as a lower sales funnel, direct response tactic. But there are some problems with cookies, the pieces of code used to identify and retarget customers, that have lead to a rethinking of retargeting strategies.

This week, Only Influencer¹s partner LiveIntent is looking at how brands are changing the way they think about retargeting ads and how those ads are changing the ways customers think about themselves

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Email – The New Catalog Killer?

Email – The New Catalog Killer?

Recently, L Brands – parent of Victoria’s Secret and home to the famous (and some would say infamous) Victoria’s Secret catalog – announced a strategic change “evolving how the business connects with customers through more focus on loyalty programs and brand-building engagement rather than traditional catalogues and offers.”

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LiveIntentional Weekly: The Ugly Duckling of Digital

LiveIntentional Weekly: The Ugly Duckling of Digital

Mark Ash, managing director at Teradata Interactive International, recently told MediaPost’s Sean Hargrave that we’ve seen the end of the days of email being seen as the “ugly duckling” in digital marketing and that, “Email is now the linchpin to our clients as they look to identify people moving from digital marketing’s cookie to in-store purchasing.”

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