The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Friday Pitch Day. Kinetic Email Tips and Techniques

Friday Pitch Day. Kinetic Email Tips and Techniques

Have you always wanted to experiment with kinetic email – interactive and dynamic CSS in email – but did not know where to start? Introducing the FreshInbox Resources section where you can familiarize yourself with kinetic email support in email clients as well as examples and tips:

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9 Tried and Tested Tricks to Reduce Email Unsubscribes

9 Tried and Tested Tricks to Reduce Email Unsubscribes

Here are nine tips for creating unsubscribe pages that gently put a shoulder around hesitant readers and steer them back into the fold by Adestra

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Marketshare of PC's, Tablets, and Mobile

Marketshare of PC's, Tablets, and Mobile

Anyone have current figures on email reading on their PC vs. tablet vs. mobile?  I realize this is a basic question, so if there's some standing public research you can point me to, that'd be awesome, too.

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Who Should Email Marketers Follow on Twitter?

Who Should Email Marketers Follow on Twitter?

The Following is a list of the Top Twitter Handles that every Email Marketer should follow.

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Email Industry Terms and Acronyms

Email Industry Terms and Acronyms

A Glossary of Email Marketing Terms and Abbreviations

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2014 Email Marketers Salary Guide

2014 Email Marketers Salary Guide

Are you making what you should? Download the 2014 Email Marketers Salary Guide

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Email Marketing Newsletters, Blogs, Organizations and Conferences

Email Marketing Newsletters, Blogs, Organizations and Conferences

Links to "Must Read" blogs, organaizations, and newsletters for Email Marketing Professionals

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LiveIntentional Weekly: Why Everyone Needs ESP

LiveIntentional Weekly: Why Everyone Needs ESP

This week, Only Influencer’s partner LiveIntent explains how email marketing has been re-invigorated by advances in ESP technology and how a solid email program can lead to polygamy in the woods of Vermont with Wilford Brimley and the ghost of Bruce Willis…metaphorically speaking…

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Alfred Knows: Find the Best Vendor to Verify Your Email List

Alfred Knows: Find the Best Vendor to Verify Your Email List

"No matter how you slice it, email verification vendor comparisons are tricky and time-consuming for marketers … and the risk vs. reward ratio for the agency or ESP is not particularly attractive … yet the need for finding trustworthy and affordable list verification vendors exists. "

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New Drag and Drop Landing Page Builder from dotmailer

New Drag and Drop Landing Page Builder from dotmailer

Email Innovation of the Week Winner!

"If you’ve ever used dotmailer's EasyEditor to knock up an email campaign, you’ll be right at home. And if you haven’t, then I think you’ll feel at home pretty quickly too (it’s entirely drag and drop, so the learning curve is pretty gentle). Very quickly and easily you can create columns, insert images, manage styles and manage background images."

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The Absolute Best Mobile Email Resources

The Absolute Best Mobile Email Resources

Everything You Every Wanted to Know about Mobile Email: A Compendium of the World's Best Free Resources for Learning about Mobile Email Marketing

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Email Style Guides

Email Style Guides

A Collection of the Best Email Design Style Guides and HTML/CSS Coding Guides

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Top Email Marketing Pinterest Boards

Top Email Marketing Pinterest Boards

I'm looking for inspiration to up all of our lifecycle triggered emails this spring, as well as inspire our teams to try something new. Which Pinterest email marketing boards do you follow or curate?

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Is Demographic-Marketing Dead?

Is Demographic-Marketing Dead?

Article by Tracey Gordon, VP Client Services, and Paul Gordon, co-founder, Bubblebox.

The elusive millennial demographic has been hot on every digital marketer’s lips for years now. Heck, we even wrote an article about how to engage this so-called “highly influential” cohort. It seemed as if every brand worth their salt had joined the great race to target, capture and retain their piece of the “the selfie generation,” while swiftly pushing the parent demographic—the boomers— under the rug. I thought it might be interesting to write something to counter all of this millennial fervor—a think piece on how to engage the oft-ignored “boomer consumer.” But the more I read about demographic marketing, the more conflicting the findings seemed to be, and the more I realized that there really isn’t a consensus definition of any generation in our modern times. So I got to thinking: is demographic marketing dead?

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Email Coding Classes

Email Coding Classes

One of the Influencers was interested in sharpening their HTML skills and was looking for some formal training on Responsive Coding for email. Here are some of the suggestion:

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Friday Pitch Winner: dotmailer

Friday Pitch Winner: dotmailer

For Pitch Friday, I'd like to let you know about the awesome new scripting capability we've added to dotmailer. Not for general release until next Wednesday (August 5th) but as you lot are so lovely… here’s preview of what’s to come.

We’ve, for some time now, allowed users to store information about purchase history, web viewing history, social profiles… against contact records in dotmailer; that’s been great for segmentation – but now we’ve got that into the email / landing page content… and then some.

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Unboxing Email on Acid

Unboxing Email on Acid

Today we are going to unbox the email technology company that, without a doubt, has the coolest name: Email On Acid.

Founded by web programmer John Thies and designer Michelle Klann in 2009, Email On Acid (based in Denver) is primarlily an email visualation tool but also has analytics capability and provides tools to increase inbox delivery and help blocked images render properly in the email client. 

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How to Become the CMO

How to Become the CMO

Email marketing programs – and the people who run them – are often among the single most profitable programs (and people) in an organization. The efforts they make to increase the stickiness of client relationships can add millions of dollars of marginal revenue to an organization.

Yet, when I find out that a new CMO or SVP of marketing has been added to a company, there is usually one glaring connection between nearly all of them…

They’re not email marketers.

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Copyright

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Unboxing: Touchstone from AlchemyWorx

Unboxing: Touchstone from AlchemyWorx

Welcome to a new series from Only Influencers called "Unboxing: Email". Each "Unboxing" article will examine the latest Email Innovations, and walk you through each tool from login to results. 

We kick off the series this week with a deep dive into AlchemyWorx's Touchstone product which is subtitled "Subject Line Gold". Touchstone, as the subtitle suggests, is an A/B Subject Line Testing tool.

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Friday Pitch Day Winner: Lift Science Launches

Friday Pitch Day Winner: Lift Science Launches

Greetings Influencers! I’m incredibly excited to announce my return to the Influencers, and the industry at large with the launch of Lift Science, an agency focusing on digital marketing strategy, analytics and tech integrations.

Our goal is to make data science more fun and approachable, and to help brands build truly groundbreaking, next-generation integrated marketing automation solutions on top of their digital infrastructure. There have never been more powerful tools or computational power available to marketers than we have today, but there’s a huge gap in the industry when it comes to connecting these incredible solutions in a seamless manner to effectively use their advanced features. If you’re looking to connect your company’s product recommendation engine or offer decisioning system to send real time messages through your ESP, we can help.

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