Earlier this month I had the pleasure of joining many of my fellow Influencers in Miami at the Email Evolution Conference. Hosted annually by the Direct Marketing Association’s Email Experience Council (eec), the event kicks off the email conference year by bringing brands, advocates, vendors and thought leaders together under the south Florida sun to discuss, debate and share innovations and pressing issues central to email marketing.
Here without further ado are key insights, wisdom and lessons learned (including my own) from this year’s event:
Lesson: All Things Old Are New Again
Email Evolution 2015 was a terrific conference – my first since re-entering the email industry last year. In dozens of conversations as well as the day two keynote and our own breakout session, I was delighted to hear that the professionals in this industry have stayed true to why we leverage email for driving customer engagement: because it offers the highest value channel for treating different customers/subscribers/members/ stakeholders differently. Personalization may be an old topic, but with today’s technology and access to data we have a chance to actually revolutionize how we talk to each other using email!
- Robin Green, VP Sales, PostUp...