The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Email Innovations: Hybrid Cloud from SparkPost

Email Innovations: Hybrid Cloud from SparkPost

The Case For The Hybrid Cloud from SparkPost

We recently announced the availability of SparkPost’s Hybrid Cloud offering. What is a hybrid email delivery cloud you ask? It’s the best of both worlds, and there are numerous reasons why you may want to combine your existing on-prem email delivery infrastructure with a cloud-based solution.

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Email Innovation of the Week Winner: Journey Designer from IBM

Email Innovation of the Week Winner: Journey Designer from IBM

Journey Designer enables marketing teams to create visually compelling, easy-to-use storyboards of marketing programs and campaigns.

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Unboxing: BriteVerify

Unboxing: BriteVerify

Key to good inbox delivery is having a clean, verified list. Today I'll be unboxing one of the top Email verification services: BriteVerify.

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Everything You Ever Wanted to Know about Getting Started in Email Marketing

A compendium of articles about learning to be an Email Marketing Professional

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5 Companies Getting Social Proof Right

5 Companies Getting Social Proof Right

People base their decisions on the wisdom of the crowd and their peers. Online 61% of customers read reviews before making a purchase decision. Think about how you choose a restaurant, you go into the one that's busy, not empty, as you think the food must be better. Social proof drives sales in the same way. Social proof is important.

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