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The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

This Week's Best Email Marketing Pitches: Feb 3rd, 2017

This Week's Best Email Marketing Pitches: Feb 3rd, 2017

Every Friday the Only Influencers members gets to pitch the membership on their latest tools and services. These are the Best of the Week; 

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Entrepreneur's Corner: Validating Your Idea

Entrepreneur's Corner: Validating Your Idea

The first step in developing a profitable business idea is to spend some time validating the concept. Long before you spend the first dime building a prototype you should be spending time actually talking to your target market. But when I talk to aspiring entrepreneurs about validating their business ideas, one of their biggest concerns they have is talking about their idea: “Someone will steal my idea!”

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Tackle Inactives by Designing for Their Buyer Personalities

Tackle Inactives by Designing for Their Buyer Personalities

We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and tactics tackle one of the root causes: Your email's personality doesn't appeal to most of your subscribers.

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Friday Pitch Day, Jan 27th, 2017: Reply Monitor

Friday Pitch Day, Jan 27th, 2017: Reply Monitor

Chris Arrendale says:

Inbox Pros now offers a way for email marketing departments to no longer worry about monitoring email campaign replies, using our new service Reply Monitor:

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George Bilbrey: Building a successful business: It’s not about you

George Bilbrey: Building a successful business:  It’s not about you

A lot of the entrepreneurial stories that I read feature the ‘entrepreneur as hero’.  A dashing visionary (maybe wearing a mock turtleneck) has a brilliant idea and through near-supernatural effort creates a new product or a new industry.  In this narrative, the founder hero is the center of the story - everything starts with the hero.  I’m part of the founding team of a ~ $100 million email technology business and my experience couldn’t be further from that narrative.  In my experience, the success of a business isn’t about the brilliance of the founder (or founding team).

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