Your landing page or capture / conversion page, is one of the greatest assets a marketer has. Those single pages that are crafted to capturing permission and get the contact (first step) or get the conversion (last step). Often general site pages don’t cut it. These are the micro-conversions that often don’t get the attention they deserve.
Site owners can build successful landing pages, there are plenty of resources and best practices to help you do it. Still, avoiding the pitfalls plaguing ineffective landing pages continues to be a struggle.
Speed and Landing page creators
In a recent study by Econsultancy called the speed imperative, what we all suspected was confirmed, the speed of getting things done in email marketing is important, if not fast and easy enough, functions and tactics will not be employed.
(Source: Econsultancy, the speed imperative)