I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago

We are currently holding a contest at Only Influencers. I'll be publishing the Influencers's stories and the person with the most hits will receive a prize. If you like Steve's story, help him win by forwarding to your network:

Here at Only Influencers, we are always looking for ways to have a little fun during the work week. That is why we are now having our first Contest! Here are the rules:

Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile

DJ Waldow is the Director of Community at Blue Sky Factory. This is his story:

Gretchen Scheiman is one of the thought leaders in email marketing. She is Directlor of CRM for OgilvyOne Worldwide in New York. This is her story:

In one of the more popular threads on the Only Influencers "Only Email" discussion list was a question I posed to the Influencers: How did you get your start in Email Marketing. I'll be publishing some of the more interesting replys over the next few weeks.

First up,  Andrew Kordek, co-Founder of Trendline Interactive shares his story:

Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades.

Here is today's 411: 

Because of the holiday in the US yesterday, we didn't put out Jobs Monday. However here are a few jobs from the Influencers that I'll add to the 411 today:

ExactTarget is looking for a Deliverability and Marketing Consultant,

ReturnPath is looking for a Response Consultant

FreshAddress is looking for a Marketing and Communications Manager

MediaWhiz is looking to fill two positions:

Director of Operations, FLA and

VP, Email Messaging, FLA and NY

Articles

Karen Talavera: The Number One Way to Connect Email and Social Media Marketing

• Karen's latest blog post on Only Influencers
• Topic: Social Media
• Rating: Worthwhile

Steve Webster: Why Email Recapture Campaigns are Worth the Effort

• Recapture Campaigns are Driving Customer Conversations at more than twice rate of normal campaigns. What works in recapture campaigns? Deep discounts and freebies are what seems to work.
• Topic: Recapture Campaigns
• Rating: Worthwhile

Debunking the "best Practices" interview with AlchemyWorx's Claire Rollingon

• One expects the unexpected from AlchemyWorx and this article on debunking best practices is no exception.
• Topic: Best Practices
• Rating: Must Read

The Embarrassing Mistake Many Copywriters are Making Right Now

• According to the author, asking for more information, not less, can help provide better leads for B2B. 
• Topic: List Building
• Rating: Worthwhile

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago

We are currently holding a contest at Only Influencers. I'll be publishing the Influencers's stories and the person with the most hits will receive a prize. If you like Steve's story, help him win by forwarding to your network:

Here at Only Influencers, we are always looking for ways to have a little fun during the work week. That is why we are now having our first Contest! Here are the rules:

Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile

DJ Waldow is the Director of Community at Blue Sky Factory. This is his story:

Gretchen Scheiman is one of the thought leaders in email marketing. She is Directlor of CRM for OgilvyOne Worldwide in New York. This is her story:

In one of the more popular threads on the Only Influencers "Only Email" discussion list was a question I posed to the Influencers: How did you get your start in Email Marketing. I'll be publishing some of the more interesting replys over the next few weeks.

First up,  Andrew Kordek, co-Founder of Trendline Interactive shares his story:

Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades.

Here is today's 411: 

Because of the holiday in the US yesterday, we didn't put out Jobs Monday. However here are a few jobs from the Influencers that I'll add to the 411 today:

ExactTarget is looking for a Deliverability and Marketing Consultant,

ReturnPath is looking for a Response Consultant

FreshAddress is looking for a Marketing and Communications Manager

MediaWhiz is looking to fill two positions:

Director of Operations, FLA and

VP, Email Messaging, FLA and NY

Articles

Karen Talavera: The Number One Way to Connect Email and Social Media Marketing

• Karen's latest blog post on Only Influencers
• Topic: Social Media
• Rating: Worthwhile

Steve Webster: Why Email Recapture Campaigns are Worth the Effort

• Recapture Campaigns are Driving Customer Conversations at more than twice rate of normal campaigns. What works in recapture campaigns? Deep discounts and freebies are what seems to work.
• Topic: Recapture Campaigns
• Rating: Worthwhile

Debunking the "best Practices" interview with AlchemyWorx's Claire Rollingon

• One expects the unexpected from AlchemyWorx and this article on debunking best practices is no exception.
• Topic: Best Practices
• Rating: Must Read

The Embarrassing Mistake Many Copywriters are Making Right Now

• According to the author, asking for more information, not less, can help provide better leads for B2B. 
• Topic: List Building
• Rating: Worthwhile

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago

We are currently holding a contest at Only Influencers. I'll be publishing the Influencers's stories and the person with the most hits will receive a prize. If you like Steve's story, help him win by forwarding to your network:

Here at Only Influencers, we are always looking for ways to have a little fun during the work week. That is why we are now having our first Contest! Here are the rules:

Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile

DJ Waldow is the Director of Community at Blue Sky Factory. This is his story:

Gretchen Scheiman is one of the thought leaders in email marketing. She is Directlor of CRM for OgilvyOne Worldwide in New York. This is her story:

In one of the more popular threads on the Only Influencers "Only Email" discussion list was a question I posed to the Influencers: How did you get your start in Email Marketing. I'll be publishing some of the more interesting replys over the next few weeks.

First up,  Andrew Kordek, co-Founder of Trendline Interactive shares his story:

Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades.

Here is today's 411: 

Because of the holiday in the US yesterday, we didn't put out Jobs Monday. However here are a few jobs from the Influencers that I'll add to the 411 today:

ExactTarget is looking for a Deliverability and Marketing Consultant,

ReturnPath is looking for a Response Consultant

FreshAddress is looking for a Marketing and Communications Manager

MediaWhiz is looking to fill two positions:

Director of Operations, FLA and

VP, Email Messaging, FLA and NY

Articles

Karen Talavera: The Number One Way to Connect Email and Social Media Marketing

• Karen's latest blog post on Only Influencers
• Topic: Social Media
• Rating: Worthwhile

Steve Webster: Why Email Recapture Campaigns are Worth the Effort

• Recapture Campaigns are Driving Customer Conversations at more than twice rate of normal campaigns. What works in recapture campaigns? Deep discounts and freebies are what seems to work.
• Topic: Recapture Campaigns
• Rating: Worthwhile

Debunking the "best Practices" interview with AlchemyWorx's Claire Rollingon

• One expects the unexpected from AlchemyWorx and this article on debunking best practices is no exception.
• Topic: Best Practices
• Rating: Must Read

The Embarrassing Mistake Many Copywriters are Making Right Now

• According to the author, asking for more information, not less, can help provide better leads for B2B. 
• Topic: List Building
• Rating: Worthwhile

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago

We are currently holding a contest at Only Influencers. I'll be publishing the Influencers's stories and the person with the most hits will receive a prize. If you like Steve's story, help him win by forwarding to your network:

Here at Only Influencers, we are always looking for ways to have a little fun during the work week. That is why we are now having our first Contest! Here are the rules:

Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile

DJ Waldow is the Director of Community at Blue Sky Factory. This is his story:

Gretchen Scheiman is one of the thought leaders in email marketing. She is Directlor of CRM for OgilvyOne Worldwide in New York. This is her story:

In one of the more popular threads on the Only Influencers "Only Email" discussion list was a question I posed to the Influencers: How did you get your start in Email Marketing. I'll be publishing some of the more interesting replys over the next few weeks.

First up,  Andrew Kordek, co-Founder of Trendline Interactive shares his story:

Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades.

Here is today's 411: 

Because of the holiday in the US yesterday, we didn't put out Jobs Monday. However here are a few jobs from the Influencers that I'll add to the 411 today:

ExactTarget is looking for a Deliverability and Marketing Consultant,

ReturnPath is looking for a Response Consultant

FreshAddress is looking for a Marketing and Communications Manager

MediaWhiz is looking to fill two positions:

Director of Operations, FLA and

VP, Email Messaging, FLA and NY

Articles

Karen Talavera: The Number One Way to Connect Email and Social Media Marketing

• Karen's latest blog post on Only Influencers
• Topic: Social Media
• Rating: Worthwhile

Steve Webster: Why Email Recapture Campaigns are Worth the Effort

• Recapture Campaigns are Driving Customer Conversations at more than twice rate of normal campaigns. What works in recapture campaigns? Deep discounts and freebies are what seems to work.
• Topic: Recapture Campaigns
• Rating: Worthwhile

Debunking the "best Practices" interview with AlchemyWorx's Claire Rollingon

• One expects the unexpected from AlchemyWorx and this article on debunking best practices is no exception.
• Topic: Best Practices
• Rating: Must Read

The Embarrassing Mistake Many Copywriters are Making Right Now

• According to the author, asking for more information, not less, can help provide better leads for B2B. 
• Topic: List Building
• Rating: Worthwhile

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago

We are currently holding a contest at Only Influencers. I'll be publishing the Influencers's stories and the person with the most hits will receive a prize. If you like Steve's story, help him win by forwarding to your network:

Here at Only Influencers, we are always looking for ways to have a little fun during the work week. That is why we are now having our first Contest! Here are the rules:

Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile

DJ Waldow is the Director of Community at Blue Sky Factory. This is his story:

Gretchen Scheiman is one of the thought leaders in email marketing. She is Directlor of CRM for OgilvyOne Worldwide in New York. This is her story:

In one of the more popular threads on the Only Influencers "Only Email" discussion list was a question I posed to the Influencers: How did you get your start in Email Marketing. I'll be publishing some of the more interesting replys over the next few weeks.

First up,  Andrew Kordek, co-Founder of Trendline Interactive shares his story:

Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades.

Here is today's 411: 

Because of the holiday in the US yesterday, we didn't put out Jobs Monday. However here are a few jobs from the Influencers that I'll add to the 411 today:

ExactTarget is looking for a Deliverability and Marketing Consultant,

ReturnPath is looking for a Response Consultant

FreshAddress is looking for a Marketing and Communications Manager

MediaWhiz is looking to fill two positions:

Director of Operations, FLA and

VP, Email Messaging, FLA and NY

Articles

Karen Talavera: The Number One Way to Connect Email and Social Media Marketing

• Karen's latest blog post on Only Influencers
• Topic: Social Media
• Rating: Worthwhile

Steve Webster: Why Email Recapture Campaigns are Worth the Effort

• Recapture Campaigns are Driving Customer Conversations at more than twice rate of normal campaigns. What works in recapture campaigns? Deep discounts and freebies are what seems to work.
• Topic: Recapture Campaigns
• Rating: Worthwhile

Debunking the "best Practices" interview with AlchemyWorx's Claire Rollingon

• One expects the unexpected from AlchemyWorx and this article on debunking best practices is no exception.
• Topic: Best Practices
• Rating: Must Read

The Embarrassing Mistake Many Copywriters are Making Right Now

• According to the author, asking for more information, not less, can help provide better leads for B2B. 
• Topic: List Building
• Rating: Worthwhile

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago

We are currently holding a contest at Only Influencers. I'll be publishing the Influencers's stories and the person with the most hits will receive a prize. If you like Steve's story, help him win by forwarding to your network:

Here at Only Influencers, we are always looking for ways to have a little fun during the work week. That is why we are now having our first Contest! Here are the rules:

Enhanced Email Program on the Menu for Wolfgang Puck

• A Case Study on Wolfgang Puck's email program with a bit of a plug for Listrak who helped them with the consolidation of email lists.
• Topic: Case Study
• Rating: Worthwhile

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Why is Deliverability Still an Issue for Marketers?

• Derek Harding wonders why deliverability is still an issue. He gets his answer at MAAWG.
• Topic: Deliverability
• Rating: Must Read

Forrester Report Says Email Marketing Vibrant, Despite Well-Worn Practices

• Forrester recommends spending on tools and services that help with customer insights, improve message relevance and identify valuable email customers
• Topic: Is Email Hot?
• Rating: Must Read

7 Simple Ways to Optimize Your Email Design

• Nice tips from Bronto on email design with good examples
• Topic: Email Design
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

Is Online Event Mangement Next for Email Marketers?

• Marketo and ExactTarget are integrating Marketo's Revenue Performance Management application into the ET Interactive Marketing Hub.
• Topic: Press Release
• Rating: Not much beyond the summary.

Email Vocabulary Lesson: Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate

• Jeanne Jennings talks about email terms and what they mean (and what they don't).
• Topic: Industry Education
• Rating: Worthwhile

Mediocre Email? Don't Bother

• Kara Trivunovic doesn't like the Spirit Air "Want to See Our Weiner?" email campaign. But it was hardly Mediocre.
• Topic: Industry Education
• Rating: I disagree with the premise of the article. See what you think.

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

Thank You 'Deliverability' Department

• Dennis Dayman gets some flack from SkyAuction because SkyAuction hit one of his spam traps.
• Topic; Deliverability
• Rating: Worthwhile

DJ Waldow is the Director of Community at Blue Sky Factory. This is his story:

Gretchen Scheiman is one of the thought leaders in email marketing. She is Directlor of CRM for OgilvyOne Worldwide in New York. This is her story:

In one of the more popular threads on the Only Influencers "Only Email" discussion list was a question I posed to the Influencers: How did you get your start in Email Marketing. I'll be publishing some of the more interesting replys over the next few weeks.

First up,  Andrew Kordek, co-Founder of Trendline Interactive shares his story:

Influencer Anna Yeaman shares her tips on properly setting the "Viewport" for mobile messaging on the Iphone:

It’s no secret that in the United States at least, we’re obsessed with size. Perhaps stemming from our pioneering roots we equate bigger with better, have a preference for more vs. less (even if it’s far more than we need), and value limitless expanse.  Whether it is due to this mentality or other reasons, a similarly pervasive way of thinking has been the mindset in direct marketing for decades.

Here is today's 411: 

Because of the holiday in the US yesterday, we didn't put out Jobs Monday. However here are a few jobs from the Influencers that I'll add to the 411 today:

ExactTarget is looking for a Deliverability and Marketing Consultant,

ReturnPath is looking for a Response Consultant

FreshAddress is looking for a Marketing and Communications Manager

MediaWhiz is looking to fill two positions:

Director of Operations, FLA and

VP, Email Messaging, FLA and NY

Articles

Karen Talavera: The Number One Way to Connect Email and Social Media Marketing

• Karen's latest blog post on Only Influencers
• Topic: Social Media
• Rating: Worthwhile

Steve Webster: Why Email Recapture Campaigns are Worth the Effort

• Recapture Campaigns are Driving Customer Conversations at more than twice rate of normal campaigns. What works in recapture campaigns? Deep discounts and freebies are what seems to work.
• Topic: Recapture Campaigns
• Rating: Worthwhile

Debunking the "best Practices" interview with AlchemyWorx's Claire Rollingon

• One expects the unexpected from AlchemyWorx and this article on debunking best practices is no exception.
• Topic: Best Practices
• Rating: Must Read

The Embarrassing Mistake Many Copywriters are Making Right Now

• According to the author, asking for more information, not less, can help provide better leads for B2B. 
• Topic: List Building
• Rating: Worthwhile

I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This month I'm addressing it from the perspective of social media.

Chester Bullock has been with AAA Arizona and will be starting as Senior Manager of Email Development at Merkle. This is his story. If you like Chester's story, share it with your network and help him win a bottle of wine.

Influencers! Here is today's 411

John Caldwell is the Principle with Red Pill Email, an email consultancy. If you like John's story, share it with you network and help John win the Only Influencers contest:

Christopher Donald is the VP of Marketing for the Inbox Group, and all around great guy. If you like Christopher's story, pass it on to your network and help Christopher win the Only Influencers "who's story is the best," contest:

1. This one is only for OI members.

2. Adknowledge: Director of Marketing

Details: Can work out of New York, LA, or Kansas City. Very nice benefit package.

3. Here is another one from San Francisco: Esurance is looking for a Database Marketing Manager

4. Merkle is looking for a VP, General Manager for their Email Marketing Practice. This one is in New York.

5. Cypra Media is looking for an Operations Director, Looks like this one is in Montreal.

6. Dela Quist and AlchemyWorx have 3 open positions in Atlanta and London. Campaign Manager is out of London, Email Production Specialist is out of Atlanta, and Business Development Rep, also out of Atlanta

7. Clickmail Marketing is looking for a Account Manager

8. SpaFinder: Email & Customer Relationship Marketing Manger, NY

9. Capital Group: Email Producer, LA

10. College Board: Senior Director of Email Marketing, NY

11. One Kings Lane: Email Marketing Manager, SF

12. Vertis: Email Services Strategist, Baltimore

13. Sears: Email Product Specialist, Chicago

14. eHarmony: Email Quality Assurance Coordinator, Santa Monica

15. CheetahMail: Director Email Marketing, Oakland, CA

16. UShip: Email Marketing Associate, Austin, TX

17. Competitor Group: Email Marketing Manager, San Diego

18. Groupon: Product Manager - Email/Direct Marketing, Chicago