Have you taken on a new role? With the average tenure of email marketers at just under those of politicians and CMOs, new leaders and managers need to think about the first 90 days both tactically and strategically.
I love the book “The First 90 Days" by Michael Watkins. Aside from personalized newborn-baby books, I’ve likely bought more versions of this book as gifts for industry colleagues than any other book. It's so compelling to me because it made me re-evaluate things I knew intuitively but didn’t quite know how to structure.
Many people in new jobs remind me of a local 5K race. When the gun goes off, half the group sprints for the first 100 yards with visions of victory are in their mind, only to fade to a walk/trot after they get out of spectators' view.
The First 90 Days lists 10 core principles, which I wrote down on a yellow Post-It note and taped to my monitor screen. It sat there for close to 5 years:
- Promote Yourself
- Accelerate Your Learning
- Match Strategy to Execution
- Secure Early Wins
- Negotiate Success
- Achieve Alignment
- Build Your Team
- Create Coalitions
- Keep Your Balance
- Expedite Everyone
With these principles as your framework, you can dig in to the six most important things you need to do in your first 90 days....