Special Edition: Marketing to China

Jose Cebrian

How to Begin Marketing to China

by Jose Cebrian

Marketing in China offers several opportunities. The overall market huge and wealth is on the rise – two factors that are especially attractive to international companies. That said, marketing in China can differ significantly from marketing in the U.S. as well as many other Western countries. Email marketing, in particular, offers specific challenges not common in the rest of the world.

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Andrew Bonar

Look East: Email Marketing Challenges in China

by Andrew Bonar

When looking to China, and in excess of a half billion consumer mailboxes , it is no surprise email marketers will identify substantial opportunity, this should be balanced with the understanding the landscape is very different to anywhere else in the world. It is certainly not a simple matter of transferring your experience gained in North America, Europe or even Asia-Pacific and applying that to the mainland Chinese market.

Read More: Email Marketing Challenges in China

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2014 Email Marketing Salary Guide

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Download the 2014 Email Marketers Salary Guide

Broken down by title, gender, years in business, age. 

GoingResponsive

Going Responsive. 2015 Optimizing for a Mobile World

by Shaw + Scott

With an overwhelming number of devices to consider, taking the time to learn and adopt responsive design as early as possible will save you time, money, and resources in the future. Not to mention continuing to keep the customer happy and dedicated to your brand.

DaVinciCoding

The Da Vinci Coding: The Art of HTML

by LiveIntent

By sticking to a few key fundamental design practices, you can create beautiful and compatible emails that will delight and captivate your audience.