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Karen Talavera

Email Marketing Inspiration for 2015

by Karen Talavera

Here's What's on the Email "To-Do" list of Top Brands, and Should be on Yours too

This dispatch comes to you slope-side straight from MediaPost’s winter Email Insider’s Summit at Deer Valley in Utah’s upscale ski country. Boasting record attendance and the presence of big brands like Wendy’s, Office Depot, Amazon, Bank of the West, Angie’s List, American Airlines and countless others, the event has been a hotbed of email marketing growth, expansion and innovation ideas. In short: everyone’s excited (and in some cases a little daunted by) what’s on their email marketing plate the new year. Here’s what’s on the 2015 “to-do” list of these top marketers, and should probably be on yours as well:

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