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Coding Question on Alternate Links

Hello OI’ers. I have a coding question for the group. One of my clients is having an issue tracking traffic coming from Mobile subscribers. Our links are tagged with GA UTM tags and they work fine. However, when a subscriber clicks through from the email to the site using a mobile device, the site re-directs them from the desktop version to the mobile version of the website. During that re-direct the UTM tags that track in Google ... Read more

Small percentage of Mobile opens for B2B?

Question for my B2B marketers.

I recently did a B2B mailing. Over 85% of opens were on the desktop.

For my B2B mailers out there...do you see similar desktop rates on your mailings?

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What Constitutes "Transactional" in an Email Message.

This discussion takes a turn. It starts as a question about examples of store receipts and morphs into a fascinating discussion of what exactly constitutes a "Transactional" message.

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Reactivation Email Stats

A client recently asked me for some great examples of reactivation emails/email series which have supporting stats/results. This could be in the context of reactivating non-engaged email subscribers, lapsed customers, inactives, lost visitors, etc.

Anyone have any examples you could share with me that you can back up with stats (%/# reactivated, or revenue, or opens, clicks, etc.)?

Feel free to share on-list, or off-list (if you don’t want to share publicly).; I would be enormously appreciative!

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Email Campaign Turn Around Times

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I’m looking at our internal processes for executing campaigns, specifically the time from when an email program is first initiated to the time the email goes out of the door. Our current process is 4-5 weeks, driven largely by extensive review and audit processes (icky). Our ESP can do everything end to end in 2 weeks.

What is the average time others are experiencing from start to email deployment (not counting tracking ... Read more

Best time send, ideal number of images and more

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I know there have been a lot of disagreement on this on the OI list but here goes.

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Typical percent range of email addressable shopping cart abandoners?

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This question has come up twice in the last 24 hours - has anyone seen any benchmarks on the question of: What percentage of shopping cart abandoners does the typical retailer have mailable email addresses for? Said another way: 100 visitors add something to the cart and then abandon it. How many of these 100 cart abandoners can the typical retailer send a cart remarketing email to? Meaning they have a deliverable, opted ... Read more

Acquisition Sources

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Hi Everyone, I'm curious what others have used for list growth opportunities. I'm not quite sure if I'm breaking the cycle by asking, but maybe, just maybe, it's that time of year again? What's worked, what hasn't. Where do you see the best quality names come through? Have you seen good results using twitter? Other social media? Haven't seen great results with co-reg. List rental or purchase are definitely out. Facebook didn't bring a lot of ... Read more

Gmail deliverability mystery

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Hello all, I am running into a confusing issue with Gmail deliverability, and I wonder if anyone has any advice or has seen this before. We are doing some deliverability testing for a client of ours. They are assigned to a pooled IP with high volume and a good reputation. The client has an email subdomain set up with us. This subdomain has valid MX, SPF and DKIM records; DKIM is signing correctly / passing ... Read more

Seasonality to Open Rates

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Here is a topic for you this find thursday: Seasonality of Open Rates. Do you find that your open rates have a predictable open rate offset, plus or minus, at certain times of the year. For instance, decreased open rates in August, increased open rates in December, regardless of offer?

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CAN-SPAM Opt-Out Rules

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"Looking to see how you are interpreting the opt-out mechanism portion of CAN-SPAM. Per the FTC: "You can't require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. " I have encountered a number of organizations/companies that require a ... Read more

Question on when to send Birthday triggered emails

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We have a question for the group on when to send Birthday emails to subscribers. Here is our concern. We have not personally collected birthday on our subscribers. We have purchased birthday data from our subscribers through a 3rd party (all legit). Do we send the email on the subscribers actual birthday or send 5-7 days before their birthday? The internal concern is subscribers could be upset we have their DOB and they ... Read more

List Suppression Best Practices

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We’re seeing some blockages are smaller ISPs. Do folks have any blanket database rules where they suppress anyone who hasn’t opened or clicked an email within the past year from all future marketing? It’s an interesting idea, but very conservative. Curious what others are doing.

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Blocking Disposable Email Domains

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How does everyone typically handle/block/restrict temporary email domains like GuerrillaMail or 10 Minute Mail within your email/CRM databases? Wondering how others tackle these types of accounts and potentially manage the list of providers for this?

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Is Predictive Analytics the Future?

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I’m pleased to announce we have a brand new OI blogger this week: Sandy Hathaway, CMO and Co-founder of AVARI. In her inaugural post“Attention CMO’s: Get Technical or Die” she mentions that "70% of email marketers don’t have time to think about subject lines, and only 5% use advanced analysis techniques.” Her thesis is that CMO’s need to get up to speed with predictive analytic techniques:"Enter predictive analytics.Why guess and test when ... Read more

Cart Abandonment Best Practices

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"Hey all, We're looking into a few cart abandonment strategies and was wondering if anyone had any good best practices resources we can refer to. We have been thinking of a couple different routes to go-from a quick survey asking why, to hey, we noticed that the airfare has been reduced, to we'll throw in a 90 day club pass. We may want to incorporate a combination of many tactics. So, we ... Read more

Best Practice for B2C Campaigns on 9/11

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"Hello all, Question going out to the fellow brand and B2C retailers this Sept 11th. Typically the companies I've worked for have chosen not to send normal email campaigns on Sept 11th. Has anyone noticed normal email revenue today (this Sept 11th) down significantly? Although I didn't send a regular campaign, we normally have email sales on "off days" from older campaigns, triggers, and transactional emails.My gut is telling sales are slower ... Read more

Best Time To Send: Abandoned Cart Email Best Practices

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"Hello my fine feathered friends, I have a client that’s reconsidering how long we want to send her triggered Abandoned Cart emails. We currently do about a week, she’s looking at slimming that to 90 minutes. Any insight on this? I feel like if you abandoned it’s because you got busy, weren’t sure you could spend the money, didn’t have all the info you needed… What of that can change in 90 ... Read more

Email Preference Center Examples

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I'm looking for your favorite examples of user preference centers, preferably those that involve multiple channels such as mobile/app/email/direct mail/etc. Please let me know if you have any brands to check, articles/blog posts, or screenshots you’d be willing to share.

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Preference Centers: Are they Useless Or a Necessary Part of Your Email Strategy?

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"Preference pages/centers offer value to the subscriber and the organization if done right, honored and properly positioned in each email as a way for companies to become more "relevant" (I hate the word relevant BTW). However, most companies don't do it right, so I can see where Dave is coming from. Who here believes that preference pages are generally useless?"

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The Differences Between For Profit and Non-Profit Email Marketing

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I'm wondering if anyone has expertise in non-profit email marketing, and if so how you might characterize major differences versus for-profit email marketing?

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Optimal Send Frequency

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The following is an intense and passionate discussion on optimal send frequencies inspired by George Bilbrey's article "Don't Let Village Wisdom Make You The Village Idiot"

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Frequency Optimization

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"As everyone knows, the optimum frequency of a broadcast email program not only varies widely based on the sending brand, their products/services, purchasing cycle, etc and the engagement levels of individual customers. But I thought I would share the test results that a retail client did several years ago. I don't want to be too specific, but will just say they sold a line of clothing that people wore in their jobs ..."

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Stats on Clicks without Opening

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A client is looking for a benchmark statistic on how many people click an email but don’t open it. They are saying they’ve heard as high as 50% but my search is coming up short. Anyone have anything?

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Metrics Every Email Marketer Needs to Check Daily, Weekly, and Monthly

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I'm always curious about how other email marketers analyze their programs from day to day (or month to month). What metrics do you monitor on a daily basis? Monthly basis? Are there metrics you think more email marketers should be paying attention to?

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Does the Lack of a Plain Text Portion Effect Engagement, Revenue, or Deliverability?

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Does leaving out the Plain Text part of a multipart email have any effect on engagement, revenue, or deliverability? The Influencers debate the topic with members coming down strongly on both sides of the issue. While only a handful of email clients support text versions by default, including the Blackberry 8800, it seems the IWatch could be a game changer when it comes to the text portion of a multipart email. Learn if ... Read more

Emoji and Icons in Subject Lines

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Emoji and Icons in subject lines: "Emojis do indeed deliver uplift. But Don't Use them all the time or their effectiveness wanes."

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Review: American Apparel's Legalized Gay Email Campaign

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This is the first brand I have seen send a dedicated email since last weeks decision by the Supreme Court and most likely one of the last. As you know American Apparel has a history of shaking things up (both good and bad) in the marketing world. According to eDataSource it appears to have been sent to just under a million subscribers.

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Abandoned Cart Subject Lines that Convert Plus Top Pinterest Examples

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Informal poll and feedback welcomed!  When you either receive an abandoned cart email from your personal internetz shopping or when you’re helping a client, are the subject lines you typically see along the lines of “you left something behind!” or “you forgot something!” ?

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