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What CPM do ESP's Charge their Clients

WHAT IS THE CPM THAT ESP’S CHARGE THEIR CLIENTS?

An Only Influencers Report

July 11, 2013

Download the Report HERE.

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Coding Question on Alternate Links

Hello OI’ers. I have a coding question for the group. One of my clients is having an issue tracking traffic coming from Mobile subscribers. Our links are tagged with GA UTM tags and they work fine. However, when a subscriber clicks through from the email to the site using a mobile device, the site re-directs them from the desktop version to the mobile version of the website. During that re-direct the UTM tags that track in Google ... Read more

Small percentage of Mobile opens for B2B?

Question for my B2B marketers.

I recently did a B2B mailing. Over 85% of opens were on the desktop.

For my B2B mailers out there...do you see similar desktop rates on your mailings?

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What Constitutes "Transactional" in an Email Message.

This discussion takes a turn. It starts as a question about examples of store receipts and morphs into a fascinating discussion of what exactly constitutes a "Transactional" message.

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Reactivation Email Stats

A client recently asked me for some great examples of reactivation emails/email series which have supporting stats/results. This could be in the context of reactivating non-engaged email subscribers, lapsed customers, inactives, lost visitors, etc.

Anyone have any examples you could share with me that you can back up with stats (%/# reactivated, or revenue, or opens, clicks, etc.)?

Feel free to share on-list, or off-list (if you don’t want to share publicly).; I would be enormously appreciative!

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Email Campaign Turn Around Times

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I’m looking at our internal processes for executing campaigns, specifically the time from when an email program is first initiated to the time the email goes out of the door. Our current process is 4-5 weeks, driven largely by extensive review and audit processes (icky). Our ESP can do everything end to end in 2 weeks.

What is the average time others are experiencing from start to email deployment (not counting tracking ... Read more

Best time send, ideal number of images and more

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I know there have been a lot of disagreement on this on the OI list but here goes.

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Typical percent range of email addressable shopping cart abandoners?

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This question has come up twice in the last 24 hours - has anyone seen any benchmarks on the question of: What percentage of shopping cart abandoners does the typical retailer have mailable email addresses for? Said another way: 100 visitors add something to the cart and then abandon it. How many of these 100 cart abandoners can the typical retailer send a cart remarketing email to? Meaning they have a deliverable, opted ... Read more

Acquisition Sources

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Hi Everyone, I'm curious what others have used for list growth opportunities. I'm not quite sure if I'm breaking the cycle by asking, but maybe, just maybe, it's that time of year again? What's worked, what hasn't. Where do you see the best quality names come through? Have you seen good results using twitter? Other social media? Haven't seen great results with co-reg. List rental or purchase are definitely out. Facebook didn't bring a lot of ... Read more

More CASL Love

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Anyone who wrote CA$L care to respond? http://www.magillreport.com/Oh-Look-Another-Threat-from-CASL/

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Gmail deliverability mystery

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Hello all, I am running into a confusing issue with Gmail deliverability, and I wonder if anyone has any advice or has seen this before. We are doing some deliverability testing for a client of ours. They are assigned to a pooled IP with high volume and a good reputation. The client has an email subdomain set up with us. This subdomain has valid MX, SPF and DKIM records; DKIM is signing correctly / passing ... Read more

Experience with SiftLogic or Impressionwise?

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Vetting a prospect who wants to use Impressionwise to find/remove spamtraps and SiftLogic to segment lists based upon likelihood of successful delivery.  I am unfamiliar with these platforms.  Email address validation services seem to be popping up faster than ESP’s.  Interested in hearing any impressions or experiences.  Thanks.  Don’t hesitate to message my off list if you want your comments to be confidential. 

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Seasonality to Open Rates

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Here is a topic for you this find thursday: Seasonality of Open Rates. Do you find that your open rates have a predictable open rate offset, plus or minus, at certain times of the year. For instance, decreased open rates in August, increased open rates in December, regardless of offer?

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CAN-SPAM Opt-Out Rules

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"Looking to see how you are interpreting the opt-out mechanism portion of CAN-SPAM. Per the FTC: "You can't require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. " I have encountered a number of organizations/companies that require a ... Read more

Question on when to send Birthday triggered emails

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We have a question for the group on when to send Birthday emails to subscribers. Here is our concern. We have not personally collected birthday on our subscribers. We have purchased birthday data from our subscribers through a 3rd party (all legit). Do we send the email on the subscribers actual birthday or send 5-7 days before their birthday? The internal concern is subscribers could be upset we have their DOB and they ... Read more

List Suppression Best Practices

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We’re seeing some blockages are smaller ISPs. Do folks have any blanket database rules where they suppress anyone who hasn’t opened or clicked an email within the past year from all future marketing? It’s an interesting idea, but very conservative. Curious what others are doing.

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Blocking Disposable Email Domains

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How does everyone typically handle/block/restrict temporary email domains like GuerrillaMail or 10 Minute Mail within your email/CRM databases? Wondering how others tackle these types of accounts and potentially manage the list of providers for this?

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Is Predictive Analytics the Future?

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I’m pleased to announce we have a brand new OI blogger this week: Sandy Hathaway, CMO and Co-founder of AVARI. In her inaugural post“Attention CMO’s: Get Technical or Die” she mentions that "70% of email marketers don’t have time to think about subject lines, and only 5% use advanced analysis techniques.” Her thesis is that CMO’s need to get up to speed with predictive analytic techniques:"Enter predictive analytics.Why guess and test when ... Read more

Delivery Issue. SPF Failure

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"I was recently chasing a deliverability issue & found that DK signature was missing from one of my send domains. After working with our ESP, that was restored. We had just completed a Support Case where a new client From Domain was added. According to ESP, it was during that effort, some "conf file" entry got added after the top-level domain instead of placing that entry at the top of the file. ... Read more

Cart Abandonment Best Practices

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"Hey all, We're looking into a few cart abandonment strategies and was wondering if anyone had any good best practices resources we can refer to. We have been thinking of a couple different routes to go-from a quick survey asking why, to hey, we noticed that the airfare has been reduced, to we'll throw in a 90 day club pass. We may want to incorporate a combination of many tactics. So, we ... Read more

Best Practice for B2C Campaigns on 9/11

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"Hello all, Question going out to the fellow brand and B2C retailers this Sept 11th. Typically the companies I've worked for have chosen not to send normal email campaigns on Sept 11th. Has anyone noticed normal email revenue today (this Sept 11th) down significantly? Although I didn't send a regular campaign, we normally have email sales on "off days" from older campaigns, triggers, and transactional emails.My gut is telling sales are slower ... Read more

Best Time To Send: Abandoned Cart Email Best Practices

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"Hello my fine feathered friends, I have a client that’s reconsidering how long we want to send her triggered Abandoned Cart emails. We currently do about a week, she’s looking at slimming that to 90 minutes. Any insight on this? I feel like if you abandoned it’s because you got busy, weren’t sure you could spend the money, didn’t have all the info you needed… What of that can change in 90 ... Read more

Email Preference Center Examples

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I'm looking for your favorite examples of user preference centers, preferably those that involve multiple channels such as mobile/app/email/direct mail/etc. Please let me know if you have any brands to check, articles/blog posts, or screenshots you’d be willing to share.

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Preference Centers: Are they Useless Or a Necessary Part of Your Email Strategy?

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"Preference pages/centers offer value to the subscriber and the organization if done right, honored and properly positioned in each email as a way for companies to become more "relevant" (I hate the word relevant BTW). However, most companies don't do it right, so I can see where Dave is coming from. Who here believes that preference pages are generally useless?"

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The Differences Between For Profit and Non-Profit Email Marketing

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I'm wondering if anyone has expertise in non-profit email marketing, and if so how you might characterize major differences versus for-profit email marketing?

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Optimal Send Frequency

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The following is an intense and passionate discussion on optimal send frequencies inspired by George Bilbrey's article "Don't Let Village Wisdom Make You The Village Idiot"

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Frequency Optimization

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"As everyone knows, the optimum frequency of a broadcast email program not only varies widely based on the sending brand, their products/services, purchasing cycle, etc and the engagement levels of individual customers. But I thought I would share the test results that a retail client did several years ago. I don't want to be too specific, but will just say they sold a line of clothing that people wore in their jobs ..."

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Stats on Clicks without Opening

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A client is looking for a benchmark statistic on how many people click an email but don’t open it. They are saying they’ve heard as high as 50% but my search is coming up short. Anyone have anything?

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Metrics Every Email Marketer Needs to Check Daily, Weekly, and Monthly

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I'm always curious about how other email marketers analyze their programs from day to day (or month to month). What metrics do you monitor on a daily basis? Monthly basis? Are there metrics you think more email marketers should be paying attention to?

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Email Marketing Tips: Tracking Reply Rates

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"There has been some talk about reply rate being important to ISP's. Is this a stat that anyone is currently monitoring. What do you do with replies?"

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Abandoned Shopping Cart Metrics

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I'm working on an abandoned shopping cart series for a client and they were wondering what a typical cart abandonment rate was. In other words, how many potential customers put stuff in their carts and never complete the purchase? I'd love to see some numbers on the impact a shopping cart abandonment email series typically has too.

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The Disconnect between Email Programs and Retargeting Programs

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"I subscribe to Frontgate's email program. I finally decided to buy something due to a swell email offer. Here's what I learned (and I'm not specifically trying to bash Frontgate...)"

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Email List Rental: Pitfalls, Best Practices, and Advice

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I'd like to hear from those of you who have rented email lists for new prospect acquisition (lead acquisition via opt-in form vs. a direct sale). What advice, suggestions and cautions do you have. 

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Opt-Down Stats

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"Hey everyone. So, question. We’re having a debate and I need some assist. Of those that are doing some type of opt-down, what are the rates you’re seeing from people that were going to unsub and changed preference? I have seen rates at about 40% on the high side and heard of rates around 70%. Anyone have any other numbers? Thanks in advance!

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do.com: Does this Count as Permission?

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Someone on my team signed up this morning to see the “notes” they have on the meeting, and there are none. so my question is do they have permission? it’s broadly similar to forward to a friend, except it doesn’t really look like it’s being sent by another user. it feels dubious and they’ve lost a potential sale from me, regardless of legality

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Responsys Global Suppression List

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We just found out that Responsys decided to automatically suppress email addresses such as admin@, webmaster@, info@, sales@, etc. globally. We email small businesses who often use these as their main email, so it affected a significant portion of our list. Anyone know why they would do this?

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Billing and Timesheets

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Billing and timesheets have become a nightmare for us. We bill for: Deployments (this is easy it’s a monthly report) Professional services as needed Large projects up front Change requests and small jobs on demand Normally we centralized timesheet (excel) that get collected at the end of the month. This is becoming a pain. Work is getting done but sometimes fails to make the timesheet. On top of that everyone has their ... Read more

The Effects of Drip Campaigns on Engagement

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Does anyone have any good case studies or statistics on the impact that setting up a Welcome Series has on email engagement after the welcome series? Maybe 30 – 90 days later? I expect engagement to be higher but can’t find any reliable data.

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Does the Lack of a Plain Text Portion Effect Engagement, Revenue, or Deliverability?

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Does leaving out the Plain Text part of a multipart email have any effect on engagement, revenue, or deliverability? The Influencers debate the topic with members coming down strongly on both sides of the issue. While only a handful of email clients support text versions by default, including the Blackberry 8800, it seems the IWatch could be a game changer when it comes to the text portion of a multipart email. Learn if ... Read more

Was this a dumb Starbucks email?

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Hello OI I tend to go to Starbucks for coffee when on my travels (Ok Loren, no Peet’s here). They have the most power points and I’m happy with the coffee – mine’s a Latte. Generally the Starbucks (UK) emails I get are very well done IMHO. Today I got an email with subject line ’Latte love’. Quite possibly targeted based on my buying behavior using the mobile payment app. I was so disappointed when reading the ... Read more

Emoji and Icons in Subject Lines

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Emoji and Icons in subject lines: "Emojis do indeed deliver uplift. But Don't Use them all the time or their effectiveness wanes."

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Constant Contact: What Went Wrong?

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"Constant Contact were one of the first small business targeted very low cost self-serve platforms that at one point seemed to own the space, founded 1995, 100,000 customers in 2007. They lost their way 7 or 8 years ago. Anyone got a view on what went wrong there?"

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Best Project Management Tools for Email Marketers

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Hey y’all – curious to know what you’re using internally for a project management tool to manage email production and projects. Some of the usual suspects are Basecamp, Asana, Jira --- are there others to consider? Are you currently using any of these to intake email requests from clients also?

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Review: American Apparel's Legalized Gay Email Campaign

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This is the first brand I have seen send a dedicated email since last weeks decision by the Supreme Court and most likely one of the last. As you know American Apparel has a history of shaking things up (both good and bad) in the marketing world. According to eDataSource it appears to have been sent to just under a million subscribers.

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Examples of Anti-phishing/Safe Sender Emails

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"Working with a bank as they switch ESP’s and they are going from a none custom domain (I know ..) to a sub-domain of their main domain. They want to send an email out saying “All emails will now come from this domain and don’t trust emails from any other domain, add this to your safe sender etc.”

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Frequency Optimization

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But I thought I would share the test results that a retail client did several years ago. I don't want to be too specific, but will just say they sold a line of clothing that people wore in their jobs ...

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Anyone Using Scratch-it?

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Sooooo.....Salesperson sends an email to my VP, who forwards to my Director, who forwards to yours truly with the claim,

"emails receive on average a 46% click to open rate, 24 seconds of engagement, and higher conversions in their respective A/B tests."

Anyone using the product or seen a demo?

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Using polls and voting in an email

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"In the spirit of increasing engagement, I have a client that is looking to add a poll or voting to an email. Specifically, they want to feature four products and ask their audience to vote on their favorite. I would like to have the four products displayed as images with a voting mechanism integrated directly into the email, as opposed to redirecting to a landing page if possible. I have looked at ... Read more

Marketing Opportunties in India

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"I'm sitting here in New Delhi, about 6 hours from my flights home to SFO... reflecting on the last week in India ... from a conference in the resort area of Goa, to client meetings in Mumbai and another event in New Delhi ... the magnitude of the opportunity here is amazing."

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Putting the Preference Center in the Body of the Email

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A question for my ESP brethren... Why is it so hard for email platforms to have a "I don't like this content" button? One day - out of sheer curiosity - I looked at vacation spots in New Delhi. Now I get regular emails from Trip Advisor extolling the virtues of New Delhi. I don't want to unsuscribe...I just want to stop seeing that content. If our goal is hyper-personalized content, would ... Read more

The Cost of Switching ESP's

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"Curious, has anyone ever stumbled upon a study or analysis around the cost of switching ESPs? We are working on an informational whitepaper and want to include some stats on this. We are considering migration, implementation, time out of market, training etc."

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Abandoned Cart Subject Lines that Convert Plus Top Pinterest Examples

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Informal poll and feedback welcomed!  When you either receive an abandoned cart email from your personal internetz shopping or when you’re helping a client, are the subject lines you typically see along the lines of “you left something behind!” or “you forgot something!” ?

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International Subject Lines

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"This might be a stretch, but... I have just started a renewal email series for a few hotel brands in Singapore and have heard mixed reviews on subject lines. Does anyone know the requirements (in Singapore and other places for that matter) of having to start the subject line with ? I am looking for guidelines, requirements, stats, etc. Our renewals in Singapore are currently done over the phone, but due to ... Read more

Email Tip: Is It Still Necessary to Include the Text Portion of a Multipart Email

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My question is to the Deliverability folks: Do you still advise clients include the text part because of the Spam Assassin penalty? There are obviously other reasons to include a text part: for pre-header text, if you have a decent number of government subscribers, etc (and as my daughter Justine Jordan pointed out in a recent blog - because of Apple Watch) ... but my question is specific to the spam score - ... Read more

Debate: Is Canada's Anti-Spam Law Working or a Disaster?

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"Some major brands are reporting that they have dropped Canadian addresses from their databases, even though they comply with the stringent new standards because the preceived risk is too high. So is CASL a success or a disaster. The Influencers debate the topic."

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Marketing in China: WeChat, What Marketers Need To Know

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WeChat has been called the only social platform that scares Facebook. With 300 million users and growing, WeChat is the dominant player in China's explosive mobile market. Digital Marketers are frothing, trying to figure out the best marketing strategies to reach those eyeballs. But is it really a great platform for marketers? And what is the role of email in China? Login to discover the best opportunities and the most effective strategies ... Read more

Email Production Schedules

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How long does it take to produce an email campaign? What are some examples of process docs and spreadsheets? In this valuable post, the Influencers share their spreadsheets and production schedules for various types of projects and campaigns.

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Mobile Email Design: Drop Down Menus

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I saw an interesting tweet this morning about a functional drop down menu in an email -  Anyone have more details on how this is done? Can it be used within the body of an email as well?

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Graphics Tricks to Improve Gmail Deliverability

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We are working with a client whose ESP told them that, to help with their gmail deliverability, they should take screen grabs of all company logos and CAN-SPAM compliant footer details (particularly address) and use them in lieu of text in the footer. I'm not familiar with something like this actually affecting deliverability to gmail. Can anyone on the list shed light on this one? The interesting thing is that when the client ... Read more

How to Gain Access To ESP Platforms

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"I’m a very small independent working with companies mainly in the travel space. I’ve become exposed to several ESP and CRM platforms, but only at the convenience of whatever system the client is using. I’m curious if I’m missing the boat of having some type of “agency access” to various ESP platforms without having to shell out a large monthly fee as if I were using it like a regular client. My ... Read more

Using Countdown Clocks as a Marketing Tool

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One of my favourite brands is GoApe – they do a good job of always promoting themselves without the emails getting boring. Always finding new angles. Below is one of their very simple converter emails, including countdown clock (typically the emails are more content led). A few years ago countdown clocks seemed to be touted as the next big thing. But I see brands from time to time try them and then stop using them. ... Read more

Email Design Tips: Personalized Map Store Locator

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Has anyone a simple solution to include a map with store locator overlay in an email? Personalized with customer ZIP of course to show their local area. I’ve already a web page with Google map overlay based on user ZIP, the type of thing as shown below. But I can see any easy way to take the logic from the webpage to re-use in an email campaign.

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CRTC's 1st CASL enforcement - underwhelms me

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CRTC's 1st anti-spam enforcement has been to tell a computer reseller to fix a server that had been infected with malware from sending spam, Did Canada really need to enact CASL for that?cted with malware from sending spam, Did Canada really need to enact CASL for that?

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Dynamic Time-based Images

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A discussion about dynamic time-based images in emails: Email graphics that change based on time of day the email is opened. A discussion of various technologies is is discussed including that of LiveIntent and some of the work that Anna Yeaman is working on.

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Putting the Call to Action Below the Fold

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"I showed a food products mfg/retail client what one of their emails looked like in Facebook Messages - the core CTA was just below fold and their large product image - in the pop-up message window that Facebook uses." The client said: We sometimes intentionally put the call to actions down lower - We know that our customers scroll right down to the recipes and pause there, so we’re ok ... Read more

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