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OI Newsletter
This Week: March 29th, 2012


    1. Seattle OI Meetup, sponsored by MarketFish, Tuesday April 17th. To RSVP: Go to the site.
    2. Denver OI Meetup, sponsored by Return Path, Tuesday April 24th. To RSVP: Go to the site.
    3. Atlanta OI Meetup, sponsored by Brightwave Marketing, Weds May 16th. To RSVP: Go to the site.

Influencers On the Move

From Dwight Sholes:

It's a pleasure to let everyone know that I have joined Travel Impressions, a wholly-owned subsidiary of American Express, as Senior Director, Cross-Channel Innovation.

Based in Farmingdale (Long Island) NY, Travel Impressions provides leisure vacation packages to over 200 destinations worldwide and manages the American Express Vacations brand. I will have responsibility for creating and launching new programs to increase the average value of customer bookings through higher sales of ancillary products and services via email, mobile, and brick-and-mortar channels.

I am really excited about this opportunity, and I look forward to continuing--and deepening--my involvement in OI and the EEC in this new role.

Hire Me

Erika Roe is currently the Matching Gifts Manager at NC State University where she manages the email program and a $1 million fundraising campaign. After completing her MBA in December, she is currently looking for her next opportunity in Raleigh, NC or Atlanta, GA. Reach out to Erika at Erika recently received her certification in email marketing.

Martin Lieberman sends this: Ater 3+ years as managing editor at Constant Contact, I'm looking for my next challange. Download Martin's resume HERE.

Articles by the Influencers

Spencer Kollas has a new ImediaConnection article: How Social Media Affects Email Deliverability

Simms Jenkins has two articles based on conversations with fellow OI member Ryan Phelan: Changing Consumer Perceptions of Email Channel Are Email Programs Getting Better

Jordie van Rijn sends along this" The Anatomy of an Effective Email Marketing Message

David Daniels has a new article: Triggered Messages Advance Effectiveness, Efficiency


The Podcast: Tribute to Ali Swerdlow and the EEC is now archived:  Go to to listen. 

Did you get a new job or promotion? Let me know so I can feature it in the OI Newsletter.

Announcements and Press Releases:

Karen Talvera sends this: Synchronicity Marketing announces the launch of Email Marketing Mastery, a private 9-week coaching, education and mastermind program beginning April 4 for marketing and business professionals seeking better results from, new approaches to and expert support with email marketing. Led by Karen Talavera, the program provides an unprecedented opportunity for both group and individual coaching from Karen, peer feedback and collaboration on email challenges, and email performance improvement education, all delivered in a small group setting (maximum 12 participants per group) live online for under $1,000. Email Marketing Mastery is ideal for those in the trenches deploying email programs whether in corporate "big brand", entrepreneurial environments, or somewhere in between. Marketers (sorry no vendors) can register online through April 2 at the early-bird rate via or contact Karen via email with questions at

eDataSource Launches Ecommerce Monitoring Service. Read the Press Release Here.

Scott Hardigree sends this: I recently posted the results of a Content Production survey that most influencers would find beneficial. Click Here to View Survey

Tink Taylor sends this: Announcing something we are hoping to start called Email Huddle. On the last Wednesday of each month, we’ll be hosting a regular catchup on hot email marketing topics via twitter, giving you an opportunity to check in and catch up with others in your position on how they get the most from email. Click HERE to Learn More

New Influencers

      • Jim Davidson, Bronto
      • Neil Schwartzman, Message Bus

job postings

Email Strategist (Contract Work)

Company Name:ClickMail Marketing
Job Posted by OI Member Grant Johnson. Contact Grant Directly at

Client and Account Management/Deployment

Company Name:Inbox Group
Job Posted by OI Member Chris Donald

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