Results appear at bottom of page

The Only Influencers Email Marketing Blog

The top thought leaders in email marketing share their insights and thoughts.

Frady: An Honest Look at Your Career in Email Marketing

Frady: An Honest Look at Your Career in Email Marketing

Being an email marketer is a wonderful career choice. Email marketers are usually key drivers of a company’s revenue and – even more importantly - marginal profit. Being part of a team that continually captures the sentiment and actions of the consumer is a fun space to occupy. Plus, there are enough new technologies in play that make email marketing invigorating.

Recent Comments
Peter Duffy
Hi Bob, This is a really excellent article - thank you Many B2C brands are keen to explore Machine Learning, and Email marketin... Read More
Wednesday, 07 June 2017 15:57
Continue reading
1340 Hits
2 Comments

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

David Rangel: AI at the Wheel: Marketing in the Age of Self-Driving Cars

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

Continue reading
857 Hits
1 Comment

David Baker: Consumers have changed, so why hasn’t your marketing?

David Baker: Consumers have changed, so why hasn’t your marketing?

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

Continue reading
1194 Hits
0 Comments

Bill Belichick gives us 7 steps to email marketing success

Bill Belichick gives us 7 steps to email marketing success

Bill Belichick is the greatest coach in the history of the National Football League. He’s been to 10 Super Bowls as either a head coach (7) or assistant (3), where his teams have accumulated an incredible 7-3 record. That’s an astounding 19.6% of all Super Bowls! Love him or hate him, he’s the best.

Continue reading
1332 Hits
0 Comments

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

John Thies: What the newly announced updates to Gmail mean for an Email Marketer

The Big Lebowski

Google recently announced that they will be supporting media queries within their Gmail platform which is great news for the email community. I was ecstatic when I heard the news and I can only imagine the cheers (and tears) of joy when other email developers around the world were notified as well. Although this update has not been released just yet, Google has hinted that it will be in place by the end of 2016.

Continue reading
2165 Hits
0 Comments

Being an email marketer is a wonderful career choice. Email marketers are usually key drivers of a company’s revenue and – even more importantly - marginal profit. Being part of a team that continually captures the sentiment and actions of the consumer is a fun space to occupy. Plus, there are enough new technologies in play that make email marketing invigorating.

Talk of Artificial Intelligence (AI) is everywhere, and not only in Silicon Valley. It’s impossible to avoid news stories of how AI will change entire industries (and potentially leave many of us unemployed in the process).

Consumer digital consumption has changed a ton over recent years. While consumers are Snapchatting on iPhones and shopping on iPads while watching connected TVs, the email experience hasn’t changed a lot, outside of location.  Looking through rose colored glasses tells us the ROI is still significant, and a mainstay for virtually every marketer that has a digital presence, which has led to a consistent, but not that impressive industry growth over the last decade.   The bad news is, it’s not grown proportionate to other advertising channels as a percentage of total marketing spend.

Subscribe to the Only Influencers Newsletter
  • Email Marketing News
  • Latest Email Tool Reviews
  • Email Marketing Jobs
  • Top Email Thought Leaders