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Alyssa Jarrett

Content Marketing Manager at Iterable

Alyssa Jarrett is responsible for Iterable's content roadmap and strategy, creating content for its website, blog, and social media platforms to drive user engagement at various points in the buying journey.

Why Are Top E-Retailers Still Struggling With Email?

Why Are Top E-Retailers Still Struggling With Email?

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined, email remains a top priority for marketers across industries. Engaging users with relevant, personalized messaging is more important than ever when it comes to this essential channel.

However, recent research shows that even the top online retailers still struggle to implement the most basic of email campaigns. We studied the top 100 e-commerce companies in the U.S., tracked three email marketing strategies over the course of two weeks and analyzed the results.

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