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Parry Malm

CEO, Phrasee

Friday Pitch Day Winner: Introducing Phrasee Pheelings™ Lite

Friday Pitch Day Winner: Introducing Phrasee Pheelings™ Lite

Which marketing emotions drive your audience to respond to your subject lines? Find out now. Based upon actual statistics.

Introducing Phrasee Pheelings™ Lite – an Open Access version of our artificial intelligence tech.

On behalf of Phrasee I’m super stoked to announce the open-access version of our tech stack – Phrasee Pheelings™ Lite.

Get it here


Awesome! Hey, what is Phrasee Pheelings?

It’s the first ever tech that takes your past subject lines and algorithmically understands what marketing emotions drive response in your audience.

Does it work?

Yep. Here’s an example:

One of our clients is a large bicycle retailer. We ran their last year’s worth of subject lines through Phrasee Pheelings and, using advanced stats, determined the optimal emotional combination based upon their past results:

phrasee pheelings 1

Through Phrasee Pheelings, they learned that 85% of their emails were throwing away opens and clicks... and now use Phraseeto produce subject lines that got WAY more opens than their own.

Another example: a huge global charity:

phrasee pheelings 2

I’ve got LOADS more examples, shoot me offlist to get more stats if you’re interested.

Why should I use Phrasee Pheelings?

The emotional content of your subject lines is what drives response. But not just any emotions – we focus on the emotions that actually matter in a direct marketing context.

It's the only tech on the planet that quantifies the emotional content of your past campaigns.

Why should I believe Phrasee Pheelings?

Phrasee Pheelings was developed by our Chief Scientist Dr. Neil Yager PhD, in conjunction with Dr. Fiola Helgadottir PhD, the Oxford University psychology researcher & professor.

It's based upon academic science, and cutting-edge, proprietary deep learning algorithms.

The psychology has been academically verified. And the AI has been algorithmically verified. It's awesome.

What does it cost?

Phrasee Pheelings Lite is open-access. Which means there’s no cost.

Limitation: You can use it up to 3 times per day.

We’re not charging for the Lite version, but if you like it, there’s a link on the landing page below to donate to Syria Relief. Give a dollar or two – it’s a great cause.


Phrasee Pheelings is the first tech on the planet that algorithmically understands the marketing emotions you’ve used in your past data that deliver results.

Here’s that link again

To have a full analysis done of your past subject lines and deliver you actionable advice like in the example above, well, this does require an investement. Drop me a line offlist if you want to understand what makes your audience tick.

Every Friday, the OI members get to pitch the Membership on their latest tools and services. This is the August Edition.

Dela Quist Says:

Many of you will already be familiar with the Touchstone testing platform for subject lines and will be interested to hear that we have also developed a reporting dashboard for email and would like to offer the opportunity to join the pre Beta test group to anyone on the list looking to enhance their reporting capabilities. One very interesting capability of the dashboard is ESP migration or users of more than 1 ESP (marketing v transactional for example). The dashboard will allow you to compare campaigns and report across both. As the dashboard is still in testing, you will not be charged. Here is what to do if you would like to be part of the beta group

Step 1: Create an account

Register for an account here: using this Visa number: 4012888888881881

It works with any name, any expiration date and any CVC number

Step 2: Upload data

After you’ve created an account, the dashboard will pre-populated with sample data so you can play around with the charts.  To really use the dashboard, you’ll need to upload your campaign data.  The method to do this depends on your ESP:

If you use one of the fully-integrated ESP (MailChimp, Silverpop, ExactTarget, Hubspot, Campaign Monitor)

Navigate to the “Add ESP” page:  then select your ESP and follow the instructions.  Note that the dashboard does not download personal information (such as email addresses) from your ESP.


Once your ESP has been added, wait a few minutes (it can take up to 5) while the dashboard downloads your campaign data in the background.  You will then be able to see your campaign on the dashboard charts.

You only have to do this once: your data will automatically be refreshed regularly.

If you use another ESP

If your ESP is not listed above, you can still be up and running in minutes by uploading your data manually.  There are 2 ways to upload your data.

The first option is to upload a file containing your campaign data.  Navigate to the Data Upload page) and upload a CSV or Excel file containing your campaign details (campaign names, mailing dates, send volumes, open rates, click rates, etc.).  The data upload wizard will guide you during the upload.  No specific data format is necessary.


The second option is to navigate to the Data page and write (or copy-paste) your data in the data spreadsheet.


Step 3: Enjoy

Let me know of any bugs or user experience challenges you find

Ajay Goel says


This week I published this article, that I've been working on for months:

The 2017 Guide to Domain Blacklists

I've attempted to put together the web's most thorough guide on domain-based blacklists. I cover the big guys that everyone's heard of, like Spamhaus, and even some smaller players, like

I'm sure there are lots of experts on blacklists in this crowd, so feel free to point out any mistakes or incorrect assumptions I've made. I'm open to the feedback! And I hope it provides some value to you.

Mike Austin says


Fresh Relevance have now released an all-new version of their integration with Magento 2, which powers triggered emails, cross-channel personalization, real-time images in email campaigns, etc..

The Fresh Relevance connector empowers digital marketers to increase online sales and build long-term customer loyalty through right-time, data-driven web, mobile, email and social media personalization with predictable ROI. It empowers you to quickly customize and automate your personalization and optimization programs through a proven, practical toolset loved by users of all skill levels.

As Magento's General Technology Partner, we are proud to offer its 250,000 worldwide merchants access to an extensive suite of omnichannel personalization and real-time profiling tools, all in a single platform.

With email content, web content, and real-time profiling tools in one platform, you now have a cost effective solution to drive conversions throughout the entire customer journey. Access the tools you need when you need them.


Today we are excited to give you an Only Influencers EXCLUSIVE: the first look at eDataSource’s Delivery Index tool which is launching this week. Delivery Index is similar to products such as Return Path’s excellent Sender Score tool, which has been an industry standard for many years. I sat down this week with eDataSource CEO, G.B. Heidarsson who gave me a pre-launch walkthrough of the product.

Each week, the Only Influencers members get to pitch the membership on their latest and greatest tools, services, and studies. Here is the June edition of the Best of the Friday Pitches:

What if you could guarantee that you would have 100% deliverability and 3x the open rate for your email marketing programs? That is the promise of some new technology being developed to help marketers deliver the content of their emails in the format preferred by a large segment of the population: chatbots. 

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

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