Way back in 2004 when eDataSource first launched, it was conceived of as a competitive email tracking tool, the first of its kind. But they quickly discovered that clients really had no insight or intelligence into their own email campaigns, let alone their competitors. There was certainly no 3rd party...
Jenna Tiffany: It's a pleasure to host another OI discussion with a topic that I’m sure all of you will have thoughts on as well as experiences to share. Artificial Intelligence in email marketing So let's start with, have you used AI in your email marketing activities? What did...
Living in the world of open rates, click rates and funnel driven conversion stats? I get it, we have to report on performance, but when do you get to do the really cool things in marketing? What happened to discovery and exploration? Why are we still looking at bar charts...