How to Kill Your Email Program in 5 Easy Steps

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As a new year begins, I thought it timely to take a somewhat tongue-in-cheek look at some of the challenges that a full-on omni-channel strategy can pose to an already robust and successful email marketing/CRM program. These challenges flow from two opposing forces that exist in contemporary marketing. Each has an...

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How to Prevent or Reduce Website Traffic Declines in 2023: 8.8 Million Opportunities -- Google, SEO, and Email

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As a marketer with a deep love and passion for email marketing I can’t ignore all the other marketing tactics and tools available to help our clients grow their business and reduce the risk of something very bad happening. What could this very bad thing be?  I’m happy you asked. The...

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2022 Top Posts: Only Influencers Blog

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Happy New Year! 

It's that time again -- our top blog posts of the last year, 2022. 

We appreciate the expertise that our blog authors share all year long -- every post provides value to our readers. That said, here are the top reads, based on number of views, of 2022. And many of these are still relevant today, at the start of 2023 -- so check them out!  

#10

2021 Top Posts: Only Influencers Blog
Jeanne Jennings, Email Optimization Shop
January 14, 2022

#9

What Are Your 3 Words for 2022? 
Ryan Phelan, RPE Origin
January 13, 2022

#8

Should You Build Your Own ESP?
Chris Marriott, Email Connect
May 4, 2022

#7

Are Opens Really Dead? 
George Schlossnagle, SparkPost
March 4, 2022

#6

3 Things I Wish I Learned About Email Marketing in College
Jenna DePofi, Webbula
February 14, 2022

#5

Should Emails Expire? Yes and No
Chad S. White, Oracle Marketing Cloud Consulting
January 11, 2022

#4

Understand Your Customer's Mindset With Engagement Journey Mapping
Mark Morin, strategies.ca
April 4, 2022

#3

2022 State of the ESP RFP Survey Results and Conclusions
Chris Marriott, Email Connect
February 11, 2022

#2

ESPs and CDPs Have Collided. Get Ready for ESCDPs!
Chris Marriott, Email Connect
August 3, 2022

#1

What's Wrong with Email Marketing?
Chad S. White, Oracle Marketing Consulting
June 6, 2022

Congratulations to those with more than one post on the top ten list: 

  • Chris Marriott, Email Connect, with 3 posts in the top 10
  • Chad White, Oracle Marketing Consulting, with 2 posts in the top 10

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Recession-proof Your Deliverability

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With a near certain recession in the future, at least according to the Bloomberg Economic Model, a lot of uncertainty hovers in the air for businesses, individuals, and families. 2023 may feel like the start of yet another bleak year, sweeping layoffs in Big Tech  at the end of 2022 from...

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An Email Marketer’s Holiday Wish List

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It's the time of year when a lot of people are putting together their holiday wish lists. Whether it’s kids putting together a list of toys for Santa (Xbox, Elmo, a Red Rider BB gun), or grown-ups letting their partners and family members know what they might want (Amazon gift card,...

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Imagining an Amazon Email Client: Prime Mail

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Gmail is getting old. What’s the next hot email app? That was the gist of a tweet I saw early this year. At the time, the question made me reflect on the different features and capabilities of all of the major inbox providers, and what those differences said about inbox providers’...

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My Formula For Optimizing Resources and Managing Time Spent on Email Marketing

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According to Litmus, in 2020, 44% of teams spent about 1–2 weeks producing one email, and 52% of them spent at least 2 weeks on the same task. That’s a lot! To stay ahead of the competitors, we must find ways to work faster, better, and cheaper than others. Being the...

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Generative AI is Going to Change Email

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DALL·E 2022-11-09 08.58.01 - An email message soaring over a mountain valley in the style of Maxfield Parrish. In the next year or three, expect to see the look of marketing content — including email — to change more than it has in at least a decade, because of AI-generated art....

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Email Marketing Strategies for Recessions and Inflation (Ask the OI Experts)

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Ask the OI Experts: How can agencies and consultants adjust their marketing strategies for their clients given the uncertainty surrounding the current economic situation in regard to a recession and inflation?   Kate Barrett Owner of eFocus Marketing Marketing is often one of the first budgets cut in hard times –...

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4 things I’d like to change in the email marketing industry

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For those who have had the pleasure (!?) of working with me over the years they’ll probably say I’m partial to a moan or a rant. I’d prefer to spin that as being a critical thinker but yes, there is a lot of truth in that! In all seriousness though no...

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Why email will survive 'earth-shattering kabooms' in 2023 

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Hello, friends! It's November, and I am ready to dive into 2023. I want to get through these next six weeks and to be done with 2022. This is the time of year when people start predicting what to expect for the coming year, but I think it's equally important to...

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2023 will break all email records – here’s why

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Anyone who follows me will know how unusual a post like this is for me, as I am generally reluctant to make predictions about the future for good reasons: they can come back to bite you. Just think back. How many predictions about 2020, made in 2019, anticipated the changes COVID...

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Don’t optimise for the click, optimise for engagement (7 tips)

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Ever thought "My click rate is decreasing, but I don’t know why." Here are some ways to further assess the situation and 7 key areas to focus on to create increased engagement (the clicks will follow.) When reviewing your email performance are you seeing a downward trend in your click rate?...

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Email | Innovations | Summit

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I am excited to announce that we are accepting speaker proposals for the 8th annual Email Innovations Summit, taking place June 19-21, 2023, at Red Rocks Casino Resort & Spa in Las Vegas, Nevada. This event is a joint production from Only Influencers and Rising Media. Read on to learn more about: my...

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Trust and data privacy are more connected than ever. What are you doing to enhance them?

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In the early days of mass advertising, customer trust was a tagline – "The most trusted name in widgets!"   But brands didn't do much to earn that trust or prove they had it. Thankfully, things have changed over the last 100 years or so. Data privacy and security are now everyone's...

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5 overlooked email automations to add to your ecommerce lifecycle email program

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Now that it's autumn, it's time for email advisers to send out their annual lists of the automated email programs a sensible email marketer needs to employ to maximize revenue. What's on the list? The usual: welcome emails, abandoned-cart reminders, win-back messages. All three are helpful because they address customers at...

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4 Tales from the Request-for-Proposal (RFP) Crypt

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I haven’t written recently about the Request-for-Proposal (RFP) process, but given that Halloween is right around the corner, this seemed like as good a time as any to revisit the RFP Crypt and share some examples of RFP horror!  Before sharing some of the scariest RFP stories around, I think we...

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Why Email Service Providers should outsource client consultancy and deployment

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The growing Martech Stack The global martech industry is worth an estimated $344.8bn (The Martech Report, 21-22). The ecosystem itself has grown considerably to over 8,000 vendors in 2020 (The Chief Martech landscape). In 2021, 76% of companies reported using marketing technology (HubSpot State of Marketing Report, 2021), and usage will...

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Racial Diversity in the UK Email Industry

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Our goal is to have the diversity in the United Kingdom (UK) email industry match that of the UK census by January 2025. Won't you help us by taking the 2022 Racial Diversity in the Email Industry Survey? It's now open through October 31, 2022 (we extended it), covering the US, UK,...

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Key considerations for getting data from your apps into your ESP

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Data is fantastic for the insights it can provide for improving your program, increasing personalization, and increasing revenue. Despite the benefits, the challenges around collecting and organizing the data often holds marketers back. A 2020 survey held by Evergage (now Salesforce), showed that lack of personnel, lack of knowledge/skill and access...

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