Tiffany: Integrating Email Marketing with Social Media

tiffany_head

This month, I am loving the latest piece of email marketing from the LA Galaxy soccer team. Utilising the uncompromisingly confident personality of Galaxy player Zlatan Ibrahimovic. Check it out:

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Arrendale: Why Deliverability Matters

TrendlineHeadshots_Chris-Arrendale
If a tree falls in the woods, did it actually make a sound? If your marketing emails don’t land in the Inbox, will anyone ever see it? Delivering the right message, to the right buyer, at the right time will help get your email opened and, hopefully, convert a prospect...
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Bill Kaplan
Great overview of the deliverability landscape, Chris. There is one critical piece of the puzzle that needs more attention, that ... Read More
Wednesday, 12 September 2018 21:49
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Poll Results: What Would You Do To Lower Your Email Sending Cost?

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We’ve all watched CPMs for email drop dramatically over the last five years.  But it seems that no matter how low CPMs go, marketers keep pushing for lower pricing. If this keeps up, it won’t be too long before ESPs will have to pay marketers to send their emails in...
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Vernhout: The Pre-Holiday Email Warm-Up

vernhout
It’s hard to believe it’s already September and the holiday season is rapidly approaching. With all the changes we’ve seen in the mailbox provider (MBP) space and initiation of privacy legislation we’ve seen this year, this holiday season will bring new and unique challenges to your email program. Looking back...
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Craig Swerdloff
Hi Matt. This is very helpful advice. Traverse's Reactivation solution is the perfect way to safely reengage with dormant email ad... Read More
Thursday, 13 September 2018 16:10
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Frady: ESP Marketing Stacks - Dead, Dying or Vibrant?

bob frady

One of the interesting developments in Martech has been the emergence of the ESP-centric marketing stack. Companies start off as email service providers then – because they have PII – start to say things like “wouldn’t it be great if we got customers to put ALL of their touchpoint efforts under one roof…let’s start gobbling up companies!” Companies then spend a lot of effort developing PowerPoints and videos that show a multi-touch, multi-channel customer marketing effort with customers so happy that it’s a no-brainer to buy into the vision.

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Is your organization more ‘IWBITWC’ or ‘ASNS'? How to balance marketing and product teams to build long-term success.

Marketing and product are different but complimentary teams in any business. As an employee and now as a consultant, I’ve seen first-hand how the balance between them can help or hinder an organization. Read on to learn how to determine whether your company leans more toward marketing or product, and...
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Tiffany: Personalization in a post-GDPR world

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Marketers are reeling in a post-GDPR world. Use of our most vital tool – data – has been restricted. At the same time, 62% of consumers are demanding personalised experiences as standard. Something that’s impossible to produce without customer data. These two opposing pressures are making some marketers very worried. This doesn’t only affect the UK either, it affects every business. If you only have a single customer that is based in Europe, GDPR rules apply.

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Phelan: Digital Marketing: It's Not Just About Email

ryan_phelan
Having recently re-entered the job market (and thanks to Bill for the complimentary announcement here), I found myself looking back on the most recent phase of my career and realizing how much it has broadened my perspective on what mar-tech and ad-tech mean. You might know me as the pretty...
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Case Study: How We Achieved a 1,200% Increase in Revenue for a Welcome Email

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Yes, you read that right. We’ve checked and rechecked the metrics a dozen times. With a technology swap and strategic changes to a client’s welcome email content, we achieved these outrageous results: a 1,196 percent increase in revenue per email delivered.

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Jenna Tiffany: The top 3 things to watch out for when using Marketing Automation

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Marketing automation is wonderful. It’s taken so much of the hard work away from marketing departments that it’s tempting to sit back, relax, and let the software run the show.

But let’s not forget that marketing automation isn’t there to replace human marketers. It’s there to enable them. The software can only work with what you give it, and it can only do what you tell it to. So it’s easy to make mistakes!

Here are three of the most common issues to watch out for when using marketing automation:

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Must Read: Even GDPR Can't Kill Email

kath_pay

On rare occasions Only Influencers publishes an article so important to the future of email marketing and its stakeholders that we label it "Must Read". Todays rebuttal, written by Kath Pay and Tim Watson, of a recent CNBC article is one of those rare occasions.

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Andrew Kordek
Kath....amazing article and super helpful to everyone in the industry.
Wednesday, 11 July 2018 14:36
Kath Pay
Thanks Andrew! I really appreciate you letting me know.
Wednesday, 18 July 2018 09:34
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Kordek: Get the Attention and Investment Your Email Program Deserves

kodek

I spend a lot of time speaking at conferences and events, which gives me the opportunity to talk with email marketers across the country. While the cities may change, I often hear a similar refrain: I’m understaffed and undervalued. People in my organization give very little attention to the email program .Every year I am continually tasked with growing lists and the program while budgets remain flat and patience amongst stakeholders wears thin.

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A/B Testing That Lifts ROI: Not All Testing is Created Equal

JBest

It’s so prevalent in the industry that it’s become a running joke. When someone asks what the best, highest, fastest, most impactful tactic or strategy is? We say, “Let’s test it!” Not sure how to show your team that your brilliant idea is the right way to go? Better test it.

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4 Common but Serious Email RFP Mistakes

chris_marriott

RFPs have real consequences for your company, and possibly for your job. Here’s a list of 4 of the most common mistakes we’ve encountered when being be hired to salvage an email RFP.

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Chris Marriott
Thanks Kay!
Wednesday, 25 July 2018 18:04
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No Email Gloom & Doom – We're Getting Smarter

ryan_phelan

<Pick up microphone>

In my February blog post for Only Influencers, I asked you, "How strong is the state of our union?" My own answer was ambivalent.

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6 Critical New Email Engagement Metrics To Track

kodek

For close to 20 years, the tracking of email marketing engagement metrics has not changed very much. Apart from the standard open and click metrics with variants, marketers rely on engagement metrics that only scratch the surface of what it takes to propel growth within a program. In fact many industry benchmark reports, still use metrics that have been been around for a long time.

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Email Innovation Summit - straight from the stage

david-baker

(Industry Veteran David Baker delivered one of the three keynote addresses at this years Email Innovations Summit. David had been away from the conference stage for a few years as a result of losing his ability to speak. Using text-to-speech technology, we were honored to invite David back to the stage. Needless to say, he hit it out of the park.I asked him to discuss his experiences in presenting. Thanks, David!)

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The New Rules of Email Subscriber Acquisition

chris_marriott

For as long as marketers have been using email, email subscriber acquisition has been an important element of successful programs. The larger an email list, the greater the revenue opportunity. The more addresses a marketer acquires, the better chance he or she has of bringing on some great new customers.

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Email Marketing and the Real World

rory_carlyle

“My grill station just went down, my bartender is drunker than his patrons, and my hostess just quit mid-shift. Can I call you back tomorrow?”

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Omnichannel 101: Integrating SMS with an Existing Email Program

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Many companies now ask for a customer’s phone number as well as the email address at point of sale, shipping, or entry. They use online forms or capture it in person through a pin pad or mobile credit card reader.

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