The Trump Campaign's Unorthodox Email Tactics -- Do They Work?

2020-election-200
The 2020 Trump reelection campaign has been anything but traditional and this has extended to their email practices as well. Political campaign email in the US is notorious for breaking general email best practices. Political email is explicitly exempted from compliance with CAN-SPAM, and so it is often a bit of...
Continue reading
  1457 Hits
  0 Comments

Develop a good ‘Creative Delivery Process’. Your key to meeting the brief with reduced stress

AdobeStock_266261475-200
Summary Using a defined creative delivery process with clear accountability across decisions and task, will ensure you produce the best campaigns with the minimum waste of time and effort. Have you ever found yourself having any of these conversations with colleagues or clients: “We need to do something, but we’re not...
Continue reading
  140 Hits
  0 Comments

Email Marketers: Are You Prepared for “Shipageddon" This Holiday Season?

AdobeStock_123961561-200
No surprise, the 2020 holiday ecommerce season is shaping up to be the biggest ever. Beyond the normal increase in online holiday shopping, COVID-19 will shift many former brick-and-mortar purchases to online. However ecommerce companies are nervous this year about the ability of the shipping carriers to keep up with demand...
Continue reading
  901 Hits
  0 Comments

Find the right predictive solutions for your email marketing!

carlos-muza-hpjSkU2UYSU-unsplash-200
In my last blog post, I provided a quick and easy roadmap to analytics for email marketers. In this post, I’ll continue the discussion on analytics by taking a deeper look at predictive analytics, artificial intelligence (AI), and machine learning solutions in email marketing. [Moving forward, I’ll refer to the group...
Continue reading
  383 Hits
  0 Comments

Know where you're coming from to know where you want to go

Metal-Wheel-Concept-200
So often I speak to companies that are working away in earnest at their email strategy, with the aim of meeting targets set by line managers and directors higher up in the company, without truly understanding why they are doing it. Even worse, they’re tasked with ‘improving open and click rates’ generally...
Continue reading
  462 Hits
  0 Comments

Highlights of the OI 'Email Industry Career Journeys and Resources' Special Report

OI-Career-Journeys-2020-Cover-Image
Earlier this year many of you took our Career Journeys in the Email Industry survey -- thank you! And thanks to our sponsors, Origin Email Agency and Red Pill Email, as well as our committee chairman, Ryan Phelan, and members, Kate Barrett and Anthony Chiulli.  We are excited to be publishing...
Continue reading
  271 Hits
  0 Comments

You Might Need to Hire a MarTech Agency If...

digital-transformation-200-
Digital Transformation is back. You would be right to wonder, “Where did it go?” I've worked in the email marketing industry for a little more than twenty years. Before that, I earned a master’s degree in Technology Management at Mercer University in Atlanta. That was in the late 90s and, I...
Continue reading
  287 Hits
  0 Comments

Time to give your newsletter some love? A case study to help inspire.

AdobeStock_77605540-200
Summary What’s the purpose of your newsletter? Often one of the largest and most frequent sends from a brand, but often a compilation of message and objective, as it tries to do all things for all stakeholders. When trying to speak to all of your audience at the same time, what...
Continue reading
  601 Hits
  0 Comments

Forget Segmentation - Audience Management is the New Normal

pareto-200
80/20 rule - Engaging with the engaged The Pareto Principle or 80/20 rule states that in very many situations 80% of your results will come from 20% of your effort. This principle is very widely accepted and holds true in many cases, for example in IT, 80% of system crashes are...
Continue reading
  1315 Hits
  0 Comments

Jarvis, Handle My Email

Inbox-Zero-200
On opening one of my more-than-a-few email accounts, that little red number by Inbox — or the marching rank-on-rank of boldfaced unreads — sparks a tiny twinge and a little wave of fatigue. Yes, Mom, I know I haven’t read them all. (No, Mom, I’m never going to read them all.)...
Continue reading
  524 Hits
  0 Comments

3 Common Email Subscriber Preference Center Mistakes – and How to Fix Them

preferences-200
I’ve helped a lot of my consulting clients create or improve subscriber preference centers over the years. The key to success is to create one with options that meet both the subscribers' needs for content and your business goals. Here are a few of the most common preference center mistakes I’ve...
Continue reading
  595 Hits
  0 Comments

Data Migration Practices: 3 Ways to Get It Right

data-migration-200
You did it! You found a new email service provider to help you take advantage of all the innovations available to email marketers today. It's an exciting time – you're looking forward to working with a new partner, you have lots of new integrations to try, and you can't wait to...
Continue reading
  572 Hits
  0 Comments

Why you should be adding phone numbers to your email database

1-phone
This week Webbula published our latest special report, ‘The State of Appends,’ to expand the discussion around appends in the email industry. This report is based on non-email appends, the information you can add to your database in addition to email. (If you haven’t already read the report, you can download it...
Continue reading
  955 Hits
  0 Comments

Increase Conversions With Timely Relevant Messaging... Email Marketing for the Buyer's Journey!

drucker-updated
The tough part is consistent execution and achieving that goal.  So how do we use email marketing to acquire a customer and satisfy that customer? Let’s start at the beginning.  When you have a problem, where is the first place you look for a solution? Google? Facebook? Youtube? You and I...
Continue reading
  507 Hits
  0 Comments

4 Creative Uses of Video in Email

video-200
On a recent OI-members-only Live Zoom discussion we spent some time talking about how to leverage video in email campaigns. The conversation was spurred by Tejas Pitkar’s (Netcore) recent OI blog post and there were a lot of great ideas brought up by the group. So, I thought it would make...
Continue reading
  895 Hits
  0 Comments

Click, click, click... which click rate is most important for your email campaign?

travel-200
In the email marketing world we are lucky to have an abundance of click rates to choose from when evaluating our campaigns. Here I want to talk about three of them – and when each is most and least useful. Definitions The first is the most commonly used metric in the...
Continue reading
  2589 Hits
  0 Comments

A Quick and Easy Roadmap for using Analytics in Email Marketing

roadmap
Analytics done well can lead to better customer service and bigger bottom lines (for example, my client used analytics insights to increase sales 250%) -- done poorly it can be a complete waste of time. This article provides a quick and easy analytics roadmap specifically for email marketers. My aim is...
Continue reading
  748 Hits
  0 Comments

12 Tips We Wish We Read Before Launching Our Last Email Campaign

AdobeStock_263387211-200-wide
What takes a marketing email from good to great? Successful email marketers tend to agree on a few things. For one, great emails read like a note you would jot down to a friend—sincere and conversational. They are short rather than long. They are also punchy and direct. There’s no single...
Continue reading
  339 Hits
  0 Comments

The inevitable change in email metrics in 2020

DATA-INSIGHTS-200
Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it with a calm mind and came to a clear consensus. I couldn’t recall the last...
Continue reading
  1802 Hits
  0 Comments

Perfect Storm: Traits of Digital-native Brands to Leverage Now

Digital-native-200
What a crazy time in our lives, when we get hit with three historic events at the same time: pandemic, racial tensions and financial crisis. At no other time in history have we been in this perfect storm: something equivalent to the 1918 Spanish flu pandemic, racial tensions mirror that of...
Continue reading
  576 Hits
  0 Comments