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(The following is the executive summary of a new report: "2016 Holiday Email Marketing Report" from Mailcharts. Download the full report here.) Email ...

Download the 2016 Internet Retailer Retention Survey, sponsored by Windsor Circle

The following is a list of Quarterly Benchmark Reports suggested the OI membership. Some require registration to download: 

How Retailers Large and Small Can More Effectively Retain Customers

How much does email marketing cost and what are the factors in determining the price of a campaign? Responding to that question is similar to answerin...
Nothing can take the joy out of the holidays faster than a messy marketing plan. We've worked up a plan to make sure your holidays are both joyful—and...
After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sa...
The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Gui...
The European Commission has agreed that over the course of the next 12-24 months, there'll be some major changes to EU Data Protection law, with an ai...
Within the next 12-24 months, a time scale set by EU Parliament, there'll be a major overhaul of EU Data Protection, brought about by the European Com...
This guide will cover: The changes that will be introduced in relation to processing and storing consumer data. How the changes will impact the way yo...
In this guide you'll find a three step process to identify what you'll need to do to prepare for the reform. It covers: The campaigns you send now and...
The fifth in our EU series, Say What?!, is a guide to translating the changes to your customers. It looks at the level of communication you need for b...
Key topics include: The modernisation of an existing "right to be forgotten" principle- Changes to the responsibility for providing proof and valid...

Targeting customer personas and developing strong ‘brand voices’ will help your email campaigns connect with readers on a deeper level.

Nine email marketing tactics the top 3% are using to get ‘excellent’ results.

3 Ways to Use Subscriber Data to Modernize your Email Marketing

Email prospecting, list rental and lead generation often gets a bad rap or is dismissed as cost-ineffective, but knowing how to do it right can yeild ...

Download 21 Steps to Success: Email Deliverability by Towerdata.

 

Here are nine tips for creating unsubscribe pages that gently put a shoulder around hesitant readers and steer them back into the fold by Adestra ...
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