Below are some of jus the latest email innovations released last week:
According to a study done by the IAB, “Internet time” is divided fairly evenly among multiple devices, creating a major problem for marketers who have been relying on cookies to aggregate and target online audiences. So the question becomes, “How do you reliably target audiences across multiple devices when cookies don’t work?’”
This week, Only Influencer’s partner, LiveIntent, sets out to answer that question by explaining the two solutions that have emerged as the frontrunners for targeting customers across devices - Probabilistic Models and Deterministic IDs – and why neither is quite good enough.
Today we launch a new Only Influencer's feature where we "unbox" the email marketing programs of top brands around the world. Today we will be exploring the email programs of ServiceMaster®, a leading provider of residential and commercial services. Their brands include ServiceMaster Restore (disaster restoration), ServiceMaster Clean (janitorial), Merry Maids (residential cleaning), Terminix (termite and pest control), Furniture Medic (furniture repair), American Home Shield (home warranties), and AmeriSpec (home inspections).
A comendium of articles on changing or replacing your Email Service Provider
Taxi for Email from Action Rocket calls itself an Enterprise Level Email Content Management system and is designed to streamline design and workflow processes allowing coders, designers, editors and copywriters to work more efficiently while cutting down on iterative testing and saving man hours and cost.
How much does email marketing cost and what are the factors in determining the price of a campaign? Responding to that question is similar to answering, “How much does a house cost?” The answer depends on a number of factors. These key factors drive the cost of implementing an effective email campaign.
Nothing can take the joy out of the holidays faster than a messy marketing plan. We've worked up a plan to make sure your holidays are both joyful—and profitable—this year. Download our 2015 Holiday Guide and open up tips, tools, and tricks to make sure you get what you want this season … sanity, revenue, and rest.
After answering a frequently asked question in a website blog post, businessman Marcus Sheridan generated more than $1.7 million in fiberglass pool sales. Find out what that question was and how it may play an important part in the success of your content-marketing strategy.
Areas of expertise include: building global operations and professional service teams, email campaign strategy, deliverability, content and social media strategy and execution, original content development, partnership development, marketing and sales program development, customer acquisition and retention, and staffing and production best-practices.
A new report from Adobe has revealed that people spend an average 6.3 hours a day checking email, and that the majority of them do it everywhere from the bed to bathroom.
This week, Only Influencer’s partner LiveIntent these findings in perspective and explore an area of growth opportunity for the email industry.
The holiday season is fast approaching and along with it bundles of marketing opportunities -- and potential missteps. Shaw + Scott’s 2014 Holiday Guide showcases key learnings from 2013, insights into the 2014 season, and other best-in-show insights to help you start planning your 2014 wins now.