Kath 2206202622 small

Kath lives and breathes email marketing, she is not only a world-renowned speaker and trainer but practices her art with her boutique consultancy, Holistic Email Marketing, where she is Founder and CEO. Regarded as one of the leading authorities in email marketing, she has authored "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers" which is available on Amazon.

Kath Pay: Email is the Ultimate Push Channel. It's NOT a Shove Channel

Kath Pay: Email is the Ultimate Push Channel. It's NOT a Shove Channel

As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email's great strength as the original disruptive marketing channel.

Email, in fact, is enjoying a renaissance! Those of us who have made email the center of our work lives can rightly feel vindicated when study after study shows people prefer email for brand communications. As shown below from Econsultancy’s Email Marketing Census 2016, the ROI still outshines every other channel from print to broadcast to direct and social.

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How Machine Learning Takes Email Marketing to New Heights

How Machine Learning Takes Email Marketing to New Heights

The possibilities and potential for machine learning never fail to amaze me, whether they could make my personal life easier (now my kitchen appliances can talk to each other, but do I want to know what they're saying about me?) or open up new vistas for email marketers.

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Using Machine Learning in Email for 'Always On' Optimization

Using Machine Learning in Email for 'Always On' Optimization
"Machine learning" has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalization on a mass scale. Machine learning,...
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