Tom Wozniak is the head of Marketing and PR for OPTIZMO Technologies, delivering the industry’s most powerful platform for email compliance and suppression list management to clients throughout the U.S. and around the world.
Tom has over 20 years of experience in email, affiliate, and various other digital marketing channels. Prior to OPTIZMO, he was VP of Marketing at SpotX, headed up marketing at Media Breakaway, and held senior leadership roles with Trueffect and NextAction, among other companies. He regularly writes for several industry publications and speaks at various affiliate and email marketing industry events.
As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key metrics like Open Rate to at least determine if recipients are looking at the message. For those email marketers...