Six Tips to Help Align Your Business and Your Teams

Six Tips to Help Align Your Business and Your Teams

"When your organization goes through change, it means you have to re-align your business leaders, your teams, your vendors and sometimes, your customers. What steps can you take to get back on track once you realize you are not aligned? "

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3 Tips to Get Your Email Program Goals in Tip Top Shape!

3 Tips to Get Your Email Program Goals in Tip Top Shape!

"What do you want to accomplish this year in your email program? Sounds simple right? "

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The Evolution of a Global Demand Center

The Evolution of a Global Demand Center

"When we started this team almost 8 years ago, we were just trying to easily automate our email conversations and scale globally. Looking back on it now, I can see the phases of development to our current model. And, I can see where we are headed."

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Trick or Tip? Holiday Email Strategy from Howl to Ho-Ho-Ho

Trick or Tip? Holiday Email Strategy from Howl to Ho-Ho-Ho

"The holidays aren’t just about retail. It’s a great reason to connect with subscribers from B2B through Financial as most everyone enjoys some holiday wishes. "

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Is Email the Cinderella of Your Marketing?

Is Email the Cinderella of Your Marketing?

After over a decade in successful use there is abundant proof that email is not only the connective tissue of all data-driven marketing but also the revenue-producing juggernaut of digital efforts. Yet despite claiming the highest ROI of all direct marketing channels at 28.5%1, the highest driver of online conversions2and the number two spot (second only to search) in new customer acquisition3 email marketing is still too often swept out of sight, called upon only when we need miracles worked. In my nearly 15 years of experience with the channel, I am too frequently surprised and dismayed that email is not receiving nearly the attention and investment it economically deserves.

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Is Social Media Replacing Good Customer Service

Is Social Media Replacing Good Customer Service

"Are companies now relying more on their social media specialists to handle customer service complaints than their customer service departments? Does it take a customer “going public” with their complaints to get proper service?"

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Tips from a Consultant: Using Maslow to understand the Needs of your client.

Tips from a Consultant: Using Maslow to understand the Needs of your client.

"Anyone in marketing knows that the one constant within any marketing team, whether internal teams, clients, vendors, etc., is ego."

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Google's New Promotion Tabs Prove it is all about the Email Address

Google's New Promotion Tabs Prove it is all about the Email Address

"Google’s recent redesign of Gmail has created unprecedented hand-wringing and blog writing. And for good reason. People’s cheese got moved. Hard earned spots in Priority inboxes got lost. But it was the flies in the soup that made everyone give this new place a bad review."

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Getting Culture Right in a Global Email World

Getting Culture Right in a Global Email World

"While you need to personalize content based on your segmentation goals, the cultural greeting can be even more important than the body of the email. First impressions matter."

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Recent Comments
Guest — Shelly Alvarez
Great advice and feedback. With global campaigns, we tend to worry about the larger items, such as landing page content written i... Read More
Tuesday, 27 August 2013 18:54
Guest — ellen watkins
Thanks, Shelly - I appreciate the comments and the feedback. It's so important to think about the organizational costs associated ... Read More
Saturday, 31 August 2013 16:14
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How to Win Friends and Influence Good Email Practices

How to Win Friends and Influence Good Email Practices

"My job is to offer email and digital strategic solutions to clients that run the gamut of knowledge and experience between having zero clue what to do with email in their marketing program, those who need to initiate email into their marketing plan, through clients that simply need help optimizing their current email program. "

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Recent Comments
Chris Marriott
Good stuff, Samantha! Great advice!
Tuesday, 13 August 2013 16:23
Samantha Iodice
Thank you Chris!
Monday, 19 August 2013 16:15
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The Three Pillars of Digital Marketing Part Two

The Three Pillars of Digital Marketing Part Two

Part Two of my address at the 2011 New York Ad:tech conference: Email and Mobile:

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Using Social Media to Boost Your Email Marketing

Using Social Media to Boost Your Email Marketing

I’m often asked what I believe to be the number one way to connect email and social media marketing. Last month I tackled that question from the starting point of email. This month I'm addressing it from the perspective of social media.

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Will You Make the Opt-In Marketing Mindset Shift?

Will You Make the Opt-In Marketing Mindset Shift?

"Permission as a standard for email is nothing new. Proponents of permission marketing have preached its virtues since Seth Godin first penned his book of the same name in 1998, and many companies and organizations have voluntarily adopted opt-in marketing as their business standard. But in the United States, unlike in the United Kingdom and much of Europe, we’ve always stopped short of legislating permission into email marketing law."

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The Number One Way to Connect Your Email and Social Media Marketing

The Number One Way to Connect Your Email and Social Media Marketing

"With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels. Still, for those at the beginning of the process it pays to know where to start."

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Three Email Message Types Not to Miss in Your Customer Marketing Mix

Three Email Message Types Not to Miss in Your Customer Marketing Mix

It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We're often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter absolutely has a place as a staple in your email marketing program, it should be far from the only type of message you send your customers on a regular basis.

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Social and Email Marketing: Being Human

Social and Email Marketing: Being Human

" When it comes to marketing either in Social Media or Email Marketing, it's important to show your audience that you’re human. Show them there are real people and faces behind the corporate facade. Nothing is more important than having a personal connection with your customer whether you live in the B2B or B2C world. "

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