Email Innovation of the Week: Coupons from Fresh Relevance
Individual Coupons Issued from Email Campaigns
We now issue coupons to individuals opening emails or visiting a client’s website.
This allows online retailers to create unique coupons on their eCommerce system, then target these coupons to individual shoppers as part of an email campaign.
As each individual opens an email from the campaign, Fresh Relevance will allocate a coupon to that person. Each time they open the email, they will see the same coupon, with a unique code for them. The coupon is formatted when the email is opened, so it can also expire after a period of time. They will then see a different message/creative, as chosen by the marketer.
Business rules can be chosen to select which individuals in each campaign see a coupon, and which coupon. Other individuals can see different offers, or nothing, depending on their previous behaviour or other targeting rules.
The system works with nearly all ESPs and can also be used to issue coupons on the website. For more information and examples, see here: