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Bill McCloskey

Bill McCloskey is the founder of Only Influencers and eDataSource.

Latest Email Innovations: May 2017

Latest Email Innovations: May 2017

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

This week, Iterable and SparkPost have teamed up on The Growth Marketer's Guide to Email Metrics. In it, we cover the metrics that email marketers, engineers and marketing executives use to increase engagement, ensure high deliverability and achieve dramatic ROI. Industry benchmarks for bulk and transactional email are also included!

Inbox Marketer has recently published our annual 2017 North American benchmark report:

Every year Inbox Marketer tracks metrics, momentum and highlights on the major industry trends in email marketing. By analyzing our proprietary data from across a variety of industry sectors of North American B2C & B2B clients, we are able to gather marketing insights and learn what factors are influencing customer behaviour. 

There are many components of email for marketers to master. This insider view of email shows that with a disciplined approach and constant “kaizen” diligence, marketers can increase all their key campaign metrics. Great email marketing is 30% art and 70% science. Focusing on what matters most leads to significant improvements. 

2016 saw substantial growth in both volume and frequency. A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email has a median Return on Ad Spending of 122%—more than four times higher than any other marketing channel examined, including paid search, social media, or social ads.

Download the full report here:

A couple shiny new pieces of industry content from Adestra:

1. The Adestra/Econsultancy Email Marketing Industry Census – jam packed with 80 pages of charts and insight about the state of the industry. 

2. The Adestra 2017 Consumer Digital Usage and Behavior Study – everything you wanted to know about how everyone from teens to seniors interact with email

Have a great (long, in the UK!) weekend :) And for everyone heading to NOLA (hint, these make for great airplane reading), eat some beignets for me!

Title: Latest Email Innovations May Edition
About: Email Marketing Innovations
Audience: Email Marketers
Copyright 2017, Only Influencers, LLC

Today we are excited to give you an Only Influencers EXCLUSIVE: the first look at eDataSource’s Delivery Index tool which is launching this week. Delivery Index is similar to products such as Return Path’s excellent Sender Score tool, which has been an industry standard for many years. I sat down this week with eDataSource CEO, G.B. Heidarsson who gave me a pre-launch walkthrough of the product.

Each week, the Only Influencers members get to pitch the membership on their latest and greatest tools, services, and studies. Here is the June edition of the Best of the Friday Pitches:

What if you could guarantee that you would have 100% deliverability and 3x the open rate for your email marketing programs? That is the promise of some new technology being developed to help marketers deliver the content of their emails in the format preferred by a large segment of the population: chatbots. 

Every Friday, the OI Membership gets to pitch the community on their latest and greatest innovations. Here is the latest set of innovations: 

Every Friday, Members of Only Influencers get to pitch their latest tools and products to the OI membership. Here are this week's best pitches: 

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