2021 top posts: Only Influencers blog

We are so grateful to the members of the Only Influencers (OI) community who contribute to our blog! They are all amazing, they are all rock stars, tops in the industry. So this ‘best of’ list isn’t really feedback on the authors; it’s about the topics that reached the right people at the right time in the right channel.

Many of these topics are evergreen; even the ones that are a bit dated have good information to understand the big happenings in the email industry in 2021. All are worth a second look.

Some topics and authors are featured here more than once, including:

Apple’s Mail Privacy Protection, 4 posts, 10,571 Hits
Chad S. White, Oracle Marketing Consulting, 3 posts, 7,859 Hits
Ryan Phelan, RPEOrigin, 2 posts, 6,580 Hits
Chris Marriott, Email Connect, 2 posts, 4,554 Hits

Without further ado, here are the top OI blog posts of 2021, as judged by the number of views (all posts with 2,000 views or more are listed).

#12		Using ‘strategic email personalisation’ to increase the standing of email marketing with the C-Suite Sean Duffy, Segmentum April 13, 2021; 2,233 Hits
#11		2021 state of the ESP RFP survey results and conclusions Chris Marriott, Email Connect February 10, 2021; 2,271 Hits
#10		Email marketing’s next secret weapon: loyalty programs Chris Marriott, Email Connect August 17, 2021; 2,283 Hits
#9		7 email metrics to help your bottom-line Jenna Devinney, Webbula February 17, 2021; 2,301 Hits
#8		Managing the risks and opportunities of pandemic email audience changes Chad S. White, Oracle Marketing Consulting June 10, 2021; 2,338 Hits
#7		What Apple’s upcoming privacy changes mean for email George Schlossnagle, SparkPost June 23, 2021; 2,386 Hits
#6		4 ways to ensure your email marketing gets the kudos it deserves Komal Helyer, Pure360 April 16, 2021; 2,437 Hits
#5		Moving: the life event marketers are overlooking Ryan Phelan, RPEOrigin July 12, 2021; 2,649 Hits
#4		Pixelgeddon resource center Jeanne Jennings, Only Influencers June 18, 2021; 2,664 Hits
#3		Apple’s MPP may drive email design changes that actually hurt customer engagement Chad S. White, Oracle Marketing Consulting September 9, 2021; 2,716 Hits
#2		The 2 social contracts being broken by Apple’s new privacy protections Chad S. White, Oracle Marketing Consulting August 3, 2021; 2,805 Hits
#1		How do you define a thought leader? Ryan Phelan, RPEOrigin April 5, 2021; 3,931 Hits

Thanks for reading! Stay tuned for more great content from contributors to the OI blog in 2022!

Photo by Benjamin Davies on Unsplash