Most Popular OI Blog Posts: 2023 Edition (Part 1 of 2)


We had so many GREAT blog posts this year that I decided instead of recognizing just the top 10, we would recognize the top 20! We are unique in that we publish perspectives from all segments of the industry:

  • Recognized industry experts as well as those new to the industry
  • Brand-side marketers, vendors, consultants, and agency professionals
  • Strategists, Tacticians, Deliverability Experts, Creatives, Copywriters, Coders, and everyone in between.

Only Influencers is a membership organization – anyone working in the email industry is not just invited but encouraged to join. Our members:

> Freely share their knowledge of the strategies and tactics that make email marketing programs successful in a variety of ways:

  • in this blog, which is open to all in the industry
  • in industry webinars, which are open to all in the industry
  • at our annual conference, which is open to all in the industry
  • on the OI-members-only email discussion list,
  • in our weekly OI-members-only live Zoom discussions, which are ground zero for the latest on industry happenings  

> Actively support those who are new to industry, especially those who are OI members

> Volunteer their time to help all those working in the email industry do their jobs better and more efficiently, while increasing their marketable skills

I am proud and grateful to be part of this organization and to count myself as one of our 26 blog contributors. In 2023 we published more than 75 blog posts which garnered more than 90,000 views.

And without further ado… here is the start of our top 20 list for 2023.

Rank based on Views

Blog Post Title


Author's Role and Organization

Month (2023)


The Impact of Personalization on Customer Loyalty

Komal Helyer

Fractional CMO



CRM vs. Email Marketing: How CRM techniques can help us think differently about email

Sean Duffy

Founder and Consultant, Segmentum



ChatGPT, Email and Me

Nick Crawford

Owner & Principal Consultant, Twist Consultancy Ltd.



Case Study: Using AI to Save Time on Email Creation

Ivan Ilin

CEO, EmailSoldiers



RIP Jennifer Videtta, You’ll be Missed

Ryan Phelan

CEO, RPEOrigin



How CDPs are Shaping the Next Evolution of ESPs

Christopher Marriott

President & Founder, Email Connect LLC



25 Women We Appreciate on International Women’s Day 2023

Jeanne Jennings

Email Marketing Strategy: Consultant, Trainer, Speaker and Published Author, Email Optimization Shop



Recession-proof Your Deliverability

Jennifer Nespola Lantz

VP of Industry Relations and Deliverability, Kickbox



How to Kill Your Email Program in 5 Easy Steps

Mark Morin

President, Strategies Marketing Relationnel



Is Cold Email Spam?

Doug Morneau

Investor, Author, Podcast Host, Speaker


This is your chance – to check out blog posts you missed and revisit those you read to reinforce the learnings. I’ll be back next week with the top 10 blog posts of 2023.

In the meantime, enjoy! And if you find these blog posts valuable, this is your sign to join Only Influencers! Just $200 per year, incredible networking, learning, and opportunities to get involved.

Be safe, stay well,


paula vermeulen f2m3mEkaaU unsplash 600Photo by Paula Vermeulen on Unsplash