The Best of the Friday Pitches: August, 2017 Edition

Every Friday, the OI members get to pitch the Membership on their latest tools and services. This is the August Edition.

Dela Quist Says:

Many of you will already be familiar with the Touchstone testing platform for subject lines and will be interested to hear that we have also developed a reporting dashboard for email and would like to offer the opportunity to join the pre Beta test group to anyone on the list looking to enhance their reporting capabilities. One very interesting capability of the dashboard is ESP migration or users of more than 1 ESP (marketing v transactional for example). The dashboard will allow you to compare campaigns and report across both. As the dashboard is still in testing, you will not be charged. Here is what to do if you would like to be part of the beta group

Step 1: Create an account

Register for an account here: using this Visa number: 4012888888881881

It works with any name, any expiration date and any CVC number

Step 2: Upload data

After you’ve created an account, the dashboard will pre-populated with sample data so you can play around with the charts.  To really use the dashboard, you’ll need to upload your campaign data.  The method to do this depends on your ESP:

If you use one of the fully-integrated ESP (MailChimp, Silverpop, ExactTarget, Hubspot, Campaign Monitor)

Navigate to the “Add ESP” page:  then select your ESP and follow the instructions.  Note that the dashboard does not download personal information (such as email addresses) from your ESP.


Once your ESP has been added, wait a few minutes (it can take up to 5) while the dashboard downloads your campaign data in the background.  You will then be able to see your campaign on the dashboard charts.

You only have to do this once: your data will automatically be refreshed regularly.

If you use another ESP

If your ESP is not listed above, you can still be up and running in minutes by uploading your data manually.  There are 2 ways to upload your data.

The first option is to upload a file containing your campaign data.  Navigate to the Data Upload page) and upload a CSV or Excel file containing your campaign details (campaign names, mailing dates, send volumes, open rates, click rates, etc.).  The data upload wizard will guide you during the upload.  No specific data format is necessary.


The second option is to navigate to the Data page and write (or copy-paste) your data in the data spreadsheet.


Step 3: Enjoy

Let me know of any bugs or user experience challenges you find

Ajay Goel says


This week I published this article, that I've been working on for months:

The 2017 Guide to Domain Blacklists

I've attempted to put together the web's most thorough guide on domain-based blacklists. I cover the big guys that everyone's heard of, like Spamhaus, and even some smaller players, like

I'm sure there are lots of experts on blacklists in this crowd, so feel free to point out any mistakes or incorrect assumptions I've made. I'm open to the feedback! And I hope it provides some value to you.

Mike Austin says


Fresh Relevance have now released an all-new version of their integration with Magento 2, which powers triggered emails, cross-channel personalization, real-time images in email campaigns, etc..

The Fresh Relevance connector empowers digital marketers to increase online sales and build long-term customer loyalty through right-time, data-driven web, mobile, email and social media personalization with predictable ROI. It empowers you to quickly customize and automate your personalization and optimization programs through a proven, practical toolset loved by users of all skill levels.

As Magento's General Technology Partner, we are proud to offer its 250,000 worldwide merchants access to an extensive suite of omnichannel personalization and real-time profiling tools, all in a single platform.

With email content, web content, and real-time profiling tools in one platform, you now have a cost effective solution to drive conversions throughout the entire customer journey. Access the tools you need when you need them.