GavinGavin is a veteran of over 15 years in the email marketing industry and heads up dotdigital's thought leadership team. He’s a keen blogger, speaker, and sits on the DMA email council. He’s worked closely with organizations in B2B, B2C & NFP across Europe and the US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment. 

7 email stats and what they mean for your business

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I've been working in the industry for some 17 years now. I fell into it totally by accident; it was a time when people referred to email as spam. It was soul-destroying. But despite the hard times email has established itself as an essential part of any marketers box of tricks....
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