GavinGavin is a veteran of over 15 years in the email marketing industry and heads up dotdigital's thought leadership team. He’s a keen blogger, speaker, and sits on the DMA email council. He’s worked closely with organizations in B2B, B2C & NFP across Europe and the US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment. 

So... what has 2020 taught us about customer loyalty?

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The reasons any of us shop in specific ways and stick to particular brands may be down to habit or, indeed, our senses of loyalty. Not to mention a need for a quality-assured product that we trust. But scarcity is a peculiar thing. It makes human beings act in strange ways....
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7 email stats and what they mean for your business

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I've been working in the industry for some 17 years now. I fell into it totally by accident; it was a time when people referred to email as spam. It was soul-destroying. But despite the hard times email has established itself as an essential part of any marketers box of tricks....
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