Active in email marketing since 1996, Red Pill Email founder and Origin Email Co-Founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools from ESPs to in-house to homegrown email systems.

John has been involved in over 100 ESP vendor selections for major clients since 2005, and has produced an annual Email Vendor Features & Functions Guide since 2009.

He is a Member of the Email Experience Council formerly serving on the Member Advisory Committee, as Chair of the Marketing & Membership, Co-Chair of the Email Measurement Accuracy Roundtable/Advisory Board, a member of the former Speakers Bureau, and member of the former Career Paths Roundtable.