Devinney head shot

Jenna Devinney is the Content Marketing Manager at Webbula. She manages social media, creates eye-catching content, and oversees web design. She's a jill of all trades writing a surplus of 100+ blog articles over three years in the email hygiene and data solutions space.

Webbula is the undisputed industry leader in Email Hygiene, Data Enrichment and Audience Targeting services. Check out webbula.com to see what Webbula has to offer.

Marketers Guide to Email Reputation Threats

jason-leung-4PnJV1GUvVU-unsplash-1
A clean list is just one part of creating a successful email marketing program, but it is one of the most important parts. The advantages of doing periodic hygiene and verification on your email database can help you reduce the malicious and low-quality addresses on your list, provide a more accurate...
Continue reading
  751 Hits
  0 Comments

7 Email Metrics to Help Your Bottom-Line

Picture1
Email marketing is one of the most trusted and most used communication channels between brands and their customers. On the business side, 59 percent of B2B marketers say email is their most effective channel in terms of revenue generation, and 77 percent of consumers choose email over other online channels. So...
Continue reading
  1260 Hits
  0 Comments

Don’t Elf Yourself, Identify Emails on the Naughty List: Why You Should Give a  $#@& about identifying Email Bots

jenna-1-200
Have you ever seen a sudden spike in your email newsletter sign-ups and thought, "Yes, we finally see success with our email list growth!" Congrats, and you also generated a high click-through rate, or did you? You're not off the naughty list just yet. While list growth is something to celebrate,...
Continue reading
  1449 Hits
  0 Comments

Why you should be adding phone numbers to your email database

1-phone
This week Webbula published our latest special report, ‘The State of Appends,’ to expand the discussion around appends in the email industry. This report is based on non-email appends, the information you can add to your database in addition to email. (If you haven’t already read the report, you can download it...
Continue reading
  1587 Hits
  0 Comments

How Marketers are Using Data Enrichment to Recover from COVID-19

OI_Blog_webbula
In the past, marketers have had a negative opinion about data appending, especially regarding appending of email. Marketers would often find providers giving significant amounts of inaccurate or falsely positioned data, creating a fair amount of distrust. The reasons: Data providers did not have the technology, talent, and time to invest...
Continue reading
  1451 Hits
  0 Comments

Thanks to Chrome Changes, Email is Needed More Than Ever

third-party-cookies
Nearly all Adtech and Martech platforms have been utilizing third party-cookies for years to track website visitors, collect data to better personalize and help target ads to the right audiences. The digital marketing world thrived on cookies, but things are about to drastically change. Since 2013, Apple’s Intelligent Tracking Prevention (IP)...
Continue reading
  3112 Hits
  0 Comments