Jenna devinney

Jenna DePofi is the Content Marketing Manager at Webbula. She manages social media, creates eye-catching content, and oversees web design. She's a jill of all trades writing a surplus of 100+ blog articles over three years in the email hygiene and data solutions space.

Webbula is the undisputed industry leader in Email Hygiene, Data Enrichment and Audience Targeting services. Check out webbula.com to see what Webbula has to offer.

Email Marketing Strategies for Recessions and Inflation (Ask the OI Experts)

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Ask the OI Experts: How can agencies and consultants adjust their marketing strategies for their clients given the uncertainty surrounding the current economic situation in regard to a recession and inflation?   Kate Barrett Owner of eFocus Marketing Marketing is often one of the first budgets cut in hard times –...

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Ask the OI Experts: How is threat of a recession influencing email marketing holiday plans?

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If you happen to come across one of our Webbula posts on LinkedIn or Twitter, or stumble across the Webbula blog, you will find one of our most common series called, “Ask the Experts.” Webbula launched this series in 2021 to share the voices of email experts on various topics within...

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Ask the OI Experts: What role do you see SMS and email marketing playing in a customer's journey

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If you happen to come across one of our Webbula posts on LinkedIn or Twitter, or stumble across the Webbula blog, you will find one of our most common series called, “Ask the Experts.” Webbula launched this series in 2021 to share the voices of email experts on various topics within...

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  1296 Hits

3 Things I Wish I Learned about Email Marketing in College

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Last month I celebrated my fourth year at Webbula and being in the workforce after graduating from university in the Fall of 2017. I've had many conversations about how I ended up in this space throughout the last four years. My answer, like most of you, is I just fell into...

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Email Bombing and How it Affects Individuals and Brands

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Email bombing is a topic rarely discussed in the email industry. However, it’s an issue that affects brands and individuals every day. And, it’s an experience I went through recently with my personal email account. So, what is email bombing? I’ve been in the email space for almost four years now,...

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Holiday Email Campaigns: What We Learned In 2020 & How to Prepare for 2021

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Join me in a look at the Past (predictions from this time last year on Holiday 2020), Present (what we learned from Holiday 2020), and Future (how to apply what we learned in Holiday 2020 to Holiday 2021) of Holiday email marketing, along with 8 tips for making Holiday 2021 a...

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Marketers Guide to Email Reputation Threats

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A clean list is just one part of creating a successful email marketing program, but it is one of the most important parts. The advantages of doing periodic hygiene and verification on your email database can help you reduce the malicious and low-quality addresses on your list, provide a more accurate...

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7 Email Metrics to Help Your Bottom-Line

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Email marketing is one of the most trusted and most used communication channels between brands and their customers. On the business side, 59 percent of B2B marketers say email is their most effective channel in terms of revenue generation, and 77 percent of consumers choose email over other online channels. So...

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Don’t Elf Yourself, Identify Emails on the Naughty List: Why You Should Give a  $#@& about identifying Email Bots

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Have you ever seen a sudden spike in your email newsletter sign-ups and thought, "Yes, we finally see success with our email list growth!" Congrats, and you also generated a high click-through rate, or did you? You're not off the naughty list just yet. While list growth is something to celebrate,...

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Why you should be adding phone numbers to your email database

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This week Webbula published our latest special report, ‘The State of Appends,’ to expand the discussion around appends in the email industry. This report is based on non-email appends, the information you can add to your database in addition to email. (If you haven’t already read the report, you can download it...

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How Marketers are Using Data Enrichment to Recover from COVID-19

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In the past, marketers have had a negative opinion about data appending, especially regarding appending of email. Marketers would often find providers giving significant amounts of inaccurate or falsely positioned data, creating a fair amount of distrust. The reasons: Data providers did not have the technology, talent, and time to invest...

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Thanks to Chrome Changes, Email is Needed More Than Ever

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Nearly all Adtech and Martech platforms have been utilizing third party-cookies for years to track website visitors, collect data to better personalize and help target ads to the right audiences. The digital marketing world thrived on cookies, but things are about to drastically change. Since 2013, Apple’s Intelligent Tracking Prevention (IP)...

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