kevin kaoI initially started in client services at CheetahMail and Borderfree. After having spent the last 6 years at The New York Times and SiriusXM Satellite Radio, I most recently made the jump back into the agency world with Wpromote, a full-service digital marketing agency, leading their Email Marketing service offering.

Kao: Agency-side vs Brand-side - Which is Better?

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Have you previously considered moving between the agency-side to the brand-side? Or vice-versa? Having made the switch a few times myself (most recently back to agency), I wanted to share two of the biggest thoughts I have when considering both. If you are having similar thoughts, hopefully these help provide...
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Wpromote

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Wpromote helps clients to Think Like A Challenger. With a digital-first approach, we push our clients to go against convention and transform results. From CRM & Email to Content Marketing, Paid Search to SEO, Social to Digital Intelligence, our 400+ strong team works to drive your success and bottom line....
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