LiveIntentional Weekly: What’s a ‘Walled Garden’?

LiveIntentional Weekly: What’s a ‘Walled Garden’?

Verizon, in an effort to better position itself against fellow ad tech giants Facebook and Google, is reportedly taking The Donald approach to its data and building a HUGE wall around it, creating what is commonly referred to in the industry as a “Walled Garden.”

This week, Only Influencer’s partner LiveIntent explains what a “Walled Garden” actually is and what it means for marketers that want to leverage data from each of these platforms.

 

 

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