Deliverability, Engagement, and the Theory of Email Marketing

Deliverability, Engagement, and the Theory of Email Marketing

Ever since the final session at EEC 2015, it’s been a seismic few weeks for the email community when it comes to understanding deliverability from the perspective of the inbox providers. In that session, a seemingly innocuous question from yours truly turned what would have been a worthy, but predictable panel on deliverability featuring 4 major inbox providers (AOL, Comcast, Gmail and Outlook.com) into one of the most controversial and talked about panels in the history of the EEC.

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Recent Comments
Guest — Eric Montz
First off thanks for the article Mr. Quist, definitely a ton of invaluable information. I do have one question for you if you have... Read More
Friday, 03 April 2015 16:08
Guest — Nazzareno Gorni
Frequency it's a challanging topic. To have the complete picture it would be helpful to have charts also regarding FBL rate and un... Read More
Monday, 27 April 2015 14:55
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Dela is Right

Dela is Right

"EEC15 proved that Dela and the people who have discovered that sending more results in higher sales - despite the misgivings of a large part of our email community – is absolutely right."

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Guest — Andy
Bob, you may well be right, but please back it up with some numbers.
Wednesday, 11 February 2015 22:25
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