Driving Deliverability with Data Quality (A Tale of Two Clients)

maria-teneva-vf4O1OwtPnk-unsplash-600

Over the past year of consulting, I've had two client cases that have caused me significant inner turmoil. Besides fixing flawed technical setups, most cases could be fixed with the sentiment, "send wanted content." And this most often was THE solution; often boiling things down to sending the content as it...

Continue reading
  833 Hits

The DNS Oversight

nick-page-XMg8GBzNmgA-unsplash-600

With the Yahoo-Gmail requirements rolling out, I’m getting a lot more requests to help senders get setup and prepared for the new normal. And although there are MANY ”Yahoogle” webinars, many more questions still remain. The sheer volume of questions, even if they are repetitive, and blog posts, webinars, and Q&As...

Continue reading
  971 Hits

The Fifth Age of Email Deliverability

chris-blonk-swd3FBSEA4Q-unsplash-600

The feedback mechanisms, controls, and algorithms that inbox providers use to decide whether to block, junk, or deliver email messages to their users continues to evolve. Since the 1990s, there have been five ages of email deliverability, each of which was ushered in by the arrival of a major change: In...

Continue reading
  3254 Hits