Sus or Bussin? How Email Marketers Should Approach Gen Z Buyers

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If I said “Rizz”, “Drip”, or “NPC”, would you have any idea what that means? If the answer is “no”, then just search your contacts for your favorite 14-year-old and they will enlighten you. Generation Z, or those people born between 1997 and 2012 according to Pew Research Center, represent $360B...

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